Community is an integral part of our lives. We flourish when we have a supportive, engaged, and vibrant community around us. Having a strong community is advantageous, both on a personal and business level. But how do events contribute to building it?

Matt Kleinrock, CEO of Rockway Exhibits + Events, delves deeper into this subject alongside Sam Zelitch, a Community Manager at Squarespace.

As a staunch advocate of the vital role events play in cultivating community spirit, this approach has enabled Sam and his team to organize enjoyable and successful events.

Key points to look out for:

- Why community is important
- How events help build community and why community helps events
- What Circle Live is about and the process of creating it
- Why the metaverse can never replace real-life (hint: the value of face-to-face interpersonal relationships)

Press play on this episode of “Event Marketing: Redefined” as they explore the world of community building and discover how events can help facilitate stronger connections between individuals.

Connect with Sam:

On his LinkedIn: https://www.linkedin.com/in/szelitch/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Have you ever wondered how to turn customers into brand advocates? The secret lies in creating immersive brand experiences—and no, this isn't just for tradeshows!

Crafting an effective and impactful immersive brand experience that leads to revenue can be a challenge. That’s why Matt Kleinrock, CEO of Rockway Exhibits + Events, joins Pablo Gonzalez on the B2B Community Builder Show to discuss the ways to make sure your brand stands out from the noise.

Matt revealed how companies have:

- Cut costs on tradeshow displays by crafting unique brand experiences
- Boosted their ROI at tradeshows with immersive tactics
- Kept clients and potential customers engaged throughout the year following their live events
- Plus, a whole lot more!

This episode has the tools you need to maximize your ROI and leave your customers with a lasting impression.

Get ready to transform your events into a powerful revenue-driving machine!

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Are you ready to take your tradeshow presence to the next level?

As the events sphere progresses and evolves, it’s easy to fall into the trap of practices that are out of date and unimaginative. Settling for this kind of conformity only leads to mediocrity, so it’s up to you to persistently strive for better outcomes if you want your event to reach its full potential.

To help you do that, we’ve prepared a special LIVE Q&A!

Hang out with Matt Kleinrock, CEO of Rockway Exhibits + Events, as he breaks down his framework on how to maximize your tradeshow experience and thrive in an increasingly competitive environment. This will be an interactive episode where everyone can share their insights and learn from each other.

Join the conversation on:

- Why brand messaging and differentiation matter
- How to bake messaging into every aspect of the tradeshow (pre, during and post)
- Putting thought and strategy into the booth design, layout, and experience
- And much more

It’s going to be an exciting hump day Q&A on “Event Marketing: Redefined” - show up, ask away, and get insider knowledge on how to crush your next tradeshow!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/   

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Tradeshows and podcasts share some things in common.

Both bridge the gap between businesses and audiences, create engagement, foster meaningful relationships, and build a personal connection through storytelling and conversation.

But have you ever thought of putting the two together?

Despite the misconception that tradeshows are no longer relevant, many companies are embracing them more than ever with a fresh, creative perspective. In addition, podcasts are becoming increasingly popular, presenting a unique opportunity to capitalize on both strategies to promote your business.

Matt Kleinrock, CEO of Rockway Exhibits + Events, recently featured on the Amazon Strategist Show. He joins Founder and CEO of Seller Candy, John Cavendish, as they talk about maximizing experience and results in light of the Prosper Show—a renowned conference and tradeshow for established Amazon sellers.

They cover the basics such as:

- Mapping with purpose and intention to achieve maximum impact
- How to strategize as a new exhibitor
- Keeping track of accurate booth metrics

This is a great example that you can leverage podcasts to enhance your presence at tradeshows. In fact, we're planning to do the same thing again as Matt and his good friend, Pablo Gonzalez of Be The Stage, are hosting special episodes of “Event Marketing: Redefined” at Exhibitor Live this coming April 24 to 26!

You don’t want to skip and miss out on all these!

Connect with John:

On his LinkedIn: https://www.linkedin.com/in/thejohncavendish/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

2023 is shaping up to be a groundbreaking year for the event industry, as strategies and technologies are evolving rapidly to meet the ever-changing needs of event marketers and attendees.

We’re now seeing limitless possibilities emerge—innovating the way people engage and experience. But this constant shift can be overwhelming for those who are striving to keep up, so wouldn't it be helpful to have a better understanding of the current state of events? Or a closer look into some of the biggest trends we should be aware of?

That’s why we’re bringing on Jonathan Kazarian, Founder and CEO of Accelevents, to shed light on where we stand and what to expect.

Both passionate about events, Jonathan joins Matt to talk about:

- How events are regaining a priority with the C-Suite (hint: the fall of paid search and paid social)
- Why the rise of AI-generated content will only drive people to seek out events
- Influencers becoming the #1 channel for event promotion
- The new norm of mobile event apps
- And much more!

This year is sure to bring an exciting wave of event trends, so we must be prepared to meet these demands. It's an episode of “Event Marketing: Redefined” brimming with knowledge and information you absolutely don't want to miss!

Connect with Jonathan:

On his LinkedIn: https://www.linkedin.com/in/jkazarian/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

To be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement.

It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep them hooked from start to finish.

But effective engagement can become a tall order—especially when you’re pressed for time.

So to help you get those creative juices flowing, Matt Kleinrock, CEO of Rockway Exhibits + Events, has re-teamed with Mollie Stahl, Senior Account Executive, to discuss what good engagement looks like.

They walk through some notable examples—from projects they have worked on to standouts they have seen on the show floor. They explore ways to create memorable engagement and analyze how it works as well as how it can be applied.

Other topics they touch on include:

- Why you need a framework before talking about an engagement idea
- From theming to your brand story: the importance of tying everything in
- How activating and stimulating senses play a huge part
- And much more

Whether you're an exhibitor, event marketer, event planner, or just curious about the power of engagement, this latest episode of Event Marketing: Redefined will have something for everyone.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/   

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Experience is more than just a feel-good buzzword—it bonds people together, and when done right, can make all the difference for your brand. Through experience, you are able to tell your story and connect with customers on a deeper, emotional level.

However, as experiential marketing is increasingly becoming a sought-after strategy in the events sphere, it’s getting trickier to stand out. So how can you create an experience that drives real results and keeps them coming back for more?

On this edition of “Event Marketing: Redefined,” we are delighted to have Dan Gingiss - a keynote speaker and author of “The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share.”

After spending over two decades leading companies in both Customer Experience and Marketing, Dan is going to let us in on their secret to success!

He'll be touching upon topics such as:

- How event marketers should be reverse engineering the experiences they create
- The WISER framework (and how it applies in events)
- How to focus on experience and know what strategies to implement
- And much much more!

Don't miss out - listen in now for an insightful look at what it takes to make a successful experience that sticks and clicks.

Connect with Dan:

On his LinkedIn: https://www.linkedin.com/in/dangingiss/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

When planning for your tradeshow booth, brand activation, or any other environment… the main goal is to always create an immersive atmosphere. Graphics are a pivotal aspect of the success of this execution, but they are frequently an element that many event marketers don't get right.

Matt Kleinrock, CEO of Rockway Exhibits and Events, noticed this recurrent issue while walking the show floor. To address this common problem, he has invited an individual with more than 12 years of design experience who helps Corporate Event Planners, Tradeshow Managers and Event Organizers get consistent, reliable outsourced graphic design services.

Yanique DaCosta is the Founder and Owner of YKMD Visual Communication, and a recognized leader in the graphic arts community.

We've got the pleasure of having her on “Event Marketing: Redefined” today to discuss her thoughts on the following:

- The need for making sure graphics all tie in together
- 3 things impactful copy should do
- Philosophy of good design
- What to remember when designing for physical spaces
- What to look for when hiring an event graphic designer

At the end of the day, great design should encourage your target audience to take a very specific action.

So if you’re curious about how your business or brand can create an environment that fosters the behavior that you’re looking for… this episode is packed with all the “designspiration” you need!

Connect with Yanique:

On her LinkedIn: https://www.linkedin.com/in/ydacosta/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Let’s face it: events are evolving and taking on the virtual and hybrid route.

But as more businesses incorporate these strategies into their marketing mix, you’re probably scratching your head wondering… “Where do I even begin?”

That’s why we’ve brought on Mark Kilens to give event marketers some ammunition to think better and differently!

Mark has gone far in the marketing industry, having built HubSpot Academy from the ground up to working as VP of Content and Community at Drift. Now he’s the first-ever CMO of Airmeet, a leading virtual and hybrid event platform

He shared his expertise and talked about:

- Current struggles in the in-event space
- Why a diversified event portfolio is essential
- How to build a connection and relationship nowadays (versus 3 years ago)
- Maximizing reach or relevancy

Don't miss the chance to join the dialogue on how virtual and hybrid events play a big role.

Whether you just need to understand the basics or would like in-depth knowledge, connect with us in this episode!

Connect with Mark:

On his LinkedIn: https://www.linkedin.com/in/markkilens/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

With more competition on the show floor and shorter attention spans, having an optimal marketing strategy can be essential for a successful event.

But with all of the new tools and tactics available, it's often tough to decide which ones are most suitable for each stage of your campaign.

That’s why you need to hear what an expert like Bobby Harris has to say on crushing your next event marketing efforts!

Not only is he someone that the Rockway Exhibits + Events team trusts and works with, Bobby also has more than fifteen years of experience in his field and founded Hey! Digi, a digital advertising and marketing agency.

He joins Matt Kleinrock to geek out on:

- What an effective pre-show marketing strategy looks like
- How to engage attendees during the show
- Best post-show practices that can drive qualified leads
- How to build trust equity at events
- And much more!

If you want to ace your next tradeshow, but don’t know how - tune in for actionable advice on this latest episode of Event Marketing: Redefined!

Connect with Bobby:

On his LinkedIn: https://www.linkedin.com/in/bobbycharris/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined