Unpopular opinion: Experiential marketing is a term that's loosely thrown around.

It makes us wonder-  do people understand everything that goes into this marketing strategy?

Is the constant fixation on going viral or doing the bare minimum to make customers happy a disservice to the core of what "experiential" is supposed to be?

To get the answer to this question: we've invited Kamil Tyebally to peel the layers on this topic and talk about the essential basics for creating better experiences. [And what experiential marketing is meant to be].

Kamil is the founder of Early Spring, an experiential agency. A firm believer in "engineering serendipity", he values the concept of people wanting to be seen, heard, and understood.

He will share his thoughts on the following:

- What does a narrative-driven experience look like?
- The triangular strategic foundation: audience, customer, culture
- 2 things most successful brands have
- How Maslow's Hierarchy of Needs helps you better understand your audience
- Why listening to feedback at events works

Building an environment that fosters a sense of connection and community gives way to special moments people can remember for a long time.

Learn from a wealth of information and get a glimpse behind the curtains on the research and strategy side of experiential marketing. You're in for a treat, so catch this latest episode of "Event Marketing: Redefined"!

Connect with Kamil:

On his LinkedIn: https://www.linkedin.com/in/kamiltyebally

Connect with me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Storytelling builds a powerful and emotional connection between brands and customers, but HOW is it done right?

We answer this question (and more) in this knowledge-packed episode of “Event Marketing Redefined”, by speaking with Aiyana Parks from Condé Nast, a global media company that publishes GQ, Vanity Fair, and Architectural Digest, among other publications.

Join Matt Kleinrock, CEO of Rockway Exhibits + Events, and Aiyana Parks, as we explore how to utilize storytelling to bring strategic brand partnerships to life—specifically in the event space. As Condé Nast puts it, "We exist to create and champion the exceptional."

With this mindset, Aiyana always aims to take it a step further when it comes to knowing their audience and goals for each brand.

It’s particularly inspiring learning how she led the company through overcoming the challenge of creating compelling activations in the midst of the pandemic.

A sneak peek of what we covered:

- Bringing the story to life from a brand perspective
- How to create synergy from a customer research standpoint
- How to align customers and goals
- An insight into Condé Nast’s process for creating events
- Why it’s essential to be involved in every phase of the event

If you are ready to learn how to engage with your ideal audience, and the secret sauce of creating a story for events, to bring YOUR strategic partnerships to life, this episode is for you!

Connect with Aiyana:

On her LinkedIn: https://www.linkedin.com/in/aiyanaparks/   

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Trade shows are changing rapidly. The event space too. It's not uncommon to see people fail because they use a 2019 playbook in the year 2022.

That's a bit of the harsh reality. Trade show methods and strategies, or at least the ones most people use, are still living in the past - we can thank COVID for that.

It's time to invent a new way of doing tradeshows (because the old way frankly just doesn't cut it anymore) - it's for that reason we started this show and why Matt Kleinrock, CEO of Rockway Exhibits + Events, is featuring guests like Travis Stanton.

Travis Stanton is the Editor in Chief of EXHIBITOR Magazine, the award-winning leader in trade shows and corporate event marketing education.

Here's what we covered on this episode of Event Marketing Redefined:

- Why Tradeshows are changing and the new way of implementing tradeshows.
- How to create a genuine connection between a creator and an audience.
- How to train staff effectively for your tradeshow event.
- The 2023 tradeshow playbook: What to look for, trends, etc.
- And much more!

Do you want to take your tradeshow to the next level? If so, you don't want to miss this interview!

Connect with Travis Stanton:

On his LinkedIn: https://www.linkedin.com/in/travis-stanton-758a084/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

I've got a story to tell (*in my best "Biggie Small" voice*). It's a tradeshow story about one of our first opportunities to work with a major, up-and-coming brand for their tradeshows.

20x20 booth, big idea, uniquely themed concept, plenty of budget. Sounds great right?

Well, there are some lessons in this story that I think all event marketers can learn from when managing their brand's tradeshows.

Tradeshows require intention, purpose, strategy, knowledge of shows and so much more. It's not always as it seems to be.

In this episode of Event Marketing Redefined, you will learn from me, Matt Kleinrock [CEO @ Rockway Exhibits and Events]:

- What to look for when researching tradeshows
- How to approach new tradeshows
- When to exhibit big and when to exhibit small
- Renting vs purchasing exhibits
- Why creating strategies around your customer is not what you think it is

If you want to learn how to change the way you market face-face, this episode is for you! I can promise there will be at least one or two mic-drop moments in THIS one.

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

A recent study on event marketing shows: "91% of consumers reported they would be more inclined to purchase the brand's product or service after participating in a brand activation or experience...

and 40% felt they become more loyal to the brand!"

That's why Experiential Marketing has gone from a niche part of the marketing world to an industry projected to grow like crazy in the coming years.

But while the numbers are showing this massive success, not many people in the industry are talking about how to execute them successfully.

Why? Well, the category is still in development and there weren't many "experiences" going on over the last couple years (I wonder why!?)

However, this is already changing as face to face events and hybrid experiences are back in full swing.

That's precisely why Matt Kleinrock had to bring Joe Rivers from MC², one of LinkedIn's most well-known experiential marketing ambassadors, to the next episode of "Event Marketing: Redefined".

They talked about: 

- How experiential marketing came to be.
- Why this small niche will grow and globalize.
- How to execute experiential marketing strategies and tactics
- How Joe got into experiential marketing and why he thinks it's going to be one of marketing's most exciting trends for the future.

So if you want to be one of the people who ride the wave of experiential marketing early and profit from a rising category, you DON'T want to miss this episode!

Connect with Joe: 

On his LinkedIn: https://www.linkedin.com/in/joe-rivers/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

There is a huge argument to be made out there that trade show marketing is a waste or misuse of money for most B2B companies.

But contrary to popular belief, trade shows ARE still as prevalent as ever- from busy conventions, expanding shows, to cities investing millions into convention centers for the future, companies are turning to trade shows to get face to face with their most desirable customers.

In this episode of “Event Marketing: Redefined” we cover five ways  your brand can stand out and execute the best trade show strategy possible:

1. Choose your trade shows wisely. Exhibit at the right shows, find niche 
    shows and don’t go to shows that don’t produce any results.

2. Develop an intentional strategy with goals and objectives. One that 
    revolves heavily around your customer/audience.

3. Create a “campaign” type experience that you benchmark, adjust, show to 
    show or year to year to find optimal results or maximize experience for 
    customer. (Brands do this in all other forms of marketing but not regularly 
    in trade shows and I don’t know why)

4. Focus on your customer/audience. Create an experience that will drive 
    them value. Value comes in all forms and context matters, especially at 
    events. Be mindful of why your customer is there.

5. Use trade shows and being aisle to aisle with your competitors as a chance 
    to differentiate. What makes you you? What makes you different? How can 
    you “position” yourself?

Trade shows are there for the taking- if you do them right.

But this strategy also might NOT be for you.

There’s only ONE way to find out what event marketing strategy is best for you: Tune in to this special episode featuring Matt Kleinrock CEO of Rockway Exhibits + Events to learn more!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Outdoor events, pop up activations and experiential marketing campaigns are taking off 🚀  in the post covid world.

However, unlike before, the outdoor events of the roaring 2020s and the times beyond will have to be more creative, more immersive, and look far different than the ones we used to see

In other words, event marketers need to brush up on their skills!

To help you navigate this new landscape of possibility, we're having a discussion with the VP of Sales of Highmark TechSystems, Matt Andrews, and the company's Vice President and Creative Leader, Brian Baker!

Here's what we talked about:

- The most effective and unique outdoor usage Matt and Brian have seen yet.
- The current trends in outdoor event marketing.
- Mobile tours: Are they working? And what are they exactly?
- What to do as a first-time outdoor events planner.

Learn what’s creatively possible, and what’s actually working, with the experts and leading brand agencies in the industry.

We are incredibly excited to present you this episode of Event Marketing: Redefined!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect Brian:

On his LinkedIn: https://www.linkedin.com/in/brian-baker-941b482/

Connect with Matt:

On his LinkedIn: https://www.linkedin.com/in/matt-andrews-6aa78222/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

A while ago one of our customers, Publix, asked us to help with them outdoor brand activation. They wanted to do something different, meaningful, and impactful.

What followed was one of our most ambitious projects and biggest lessons for the team at Rockway.

This episode is the first place where we'll chat in detail about it.

If you want to learn:

- How we built a 5,6k ft brand activation for Publix.
- What frameworks we used to turn an ambitious vision to a reality.
- How to carry out a successful brand activation.

This is the episode for you!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

 A majority of people in the industry aren’t actually taking many steps to stand out and create an IMMERSIVE experience. There is a difference between “I went to that thing” and “I just EXPERIENCED a thing”. Too many marketers are rushing the process and not considering their intent and planning out their event strategy.
 
We often just go through the motions for our events and are focused on getting the job done.

But here's the thing: Everybody wants to create engaging and meaningful brand experiences-  and the ideas for doing so are abundant.

But in order to do that, you need to implement a process, and create foundation, to really ensure you ARE creating exceptional brand experiences.

I will dive deep into this 5 part framework to explain:

1 the why
2 the customer
3 the brand
4 the engagement
5 the goals and objectives

This 5 part framework is our proven method and strategy for doing just that! 

You won't want to miss this!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

A bad RFP will deter good companies from bidding on your business. A good RFP and an understanding of how to navigate the process will lead you to finding the right tradeshow partner and elevate your tradeshow marketing.

On this episode, we breakdown the do's and dont's of creating an RFP for your next tradeshow booth.

- How do you find the right partner?
- How do you put yourself in a position to work with the best companies who can help elevate your tradeshow and event marketing program?

You won't want to miss this!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined