We keep talking about how the value prop of events has changed and we need to adapt, but if we can see who started figuring this out, we can start to understand how to execute our event strategies better.

That’s why it’s time we take a deep dive into what we know people are asking for and who is out there creating the events people want.

Matt Kleinrock, CEO of Rockway Exhibits + Events, is hosting a conversation about it with our show’s producer, chief ideator, and live event fanatic, Pablo Gonzalez, to discuss:

✅ The one thing event audiences crave and continue to invest in

✅ Who is hosting events that fit the demand (and what they’re doing right)

✅How Rockway is executing an innovative event strategy in line with what THEY believe events should be like

We’d love to hear what you’re hearing people ask for, who you think is doing it right, and what you think about our ideas on it.

Tune in to this edition of Event Marketing: REDEFINED!

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ 

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Event marketing thrives on connections and creativity. We’re all about learning and adapting, especially post-COVID. But with lower attendance and tighter budgets, making an impact has become tougher. That’s why connecting with peers and sharing innovative ideas is more important than ever.

Matt Kleinrock, CEO of Rockway Exhibits + Events, sat down with Tara Jones during EXHIBITORLIVE 2024. Tara is a seasoned event professional, and in this episode, she shares her journey of reconnecting with the industry.

What you'll learn:

✅ Creative ways to make a big impression with small booths and tight budgets.
✅ How to build relationships that drive new ideas and knowledge sharing.
✅ Navigating the challenges of event marketing with fewer resources

Hit play and learn from Tara's journey!

Connect with Tara

On her LinkedIn: https://www.linkedin.com/in/tarasweitzer/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Creating memorable and innovative events is a challenging goal for many event marketers. Crafting experiences that stand out while securing leadership buy-in and balancing budgets can feel like an insurmountable task.

And many marketers dream of transforming their events with unique and engaging elements. But the journey to achieving this level of innovation is fraught with obstacles.

Getting stakeholder approval, navigating early rejections, and balancing traditional elements with fresh ideas require strategic thinking and persistence.

So we’re bringing in Kat Leong, an accomplished event specialist with over a decade of experience in the B2B and hospitality industries. As the Director of Corporate Events at Gainsight, Kat has played a pivotal role in producing flagship events like Pulse, Pulse Europe, and CxO Summit.

Her expertise in creating unforgettable event experiences and her proven track record make her insights invaluable for anyone looking to innovate in event marketing.

You'll learn:

✅ How Pulse transformed from a small conference to a major, creatively unique event.
✅ Effective strategies for securing leadership buy-in for creative ideas.
✅ Ways to balance traditional event elements with innovative executions to create standout experiences.

Tune in to discover how to earn the right to innovate at your events and make your event marketing strategies impactful.

Connect with Kat

On her LinkedIn: https://www.linkedin.com/in/kleong/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Participating in trade shows can be a significant investment, but too often, companies fail to see the return they hoped for. And with trade shows being one of the most substantial marketing expenses, many companies are under pressure to justify the costs.

But simply showing up with a booth and some promotional material is no longer enough.

So, to help us navigate this complex landscape, we’ve invited Minal Shah, Manager, Global Strategic Events at Salesforce.

With a rich background in marketing, including her roles at Benjamin Moore and as an intern in the Office of the First Lady at the White House, Minal brings a wealth of experience that will leave you with actionable insights that drive real results.

Matt talks to Minal about:

✅ How to ensure all departments, from sales to digital marketing, are on the same page and equally invested in the success of your trade show presence.

✅ Practical tips on planning ahead, designing modular booths, and negotiating sponsorships to maximize your budget.

✅ Innovative ways to create a memorable experience for attendees that goes beyond the typical trade show setup.

Don’t miss out on this episode – your next successful trade show is just a listen away!

Connect with Minal

On her LinkedIn: https://www.linkedin.com/in/minaldshah/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

As summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode to share insights on how to create an impactful outdoor brand experience.

In this episode of 'Event Marketing: Redefined,' we feature Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, who provides a detailed walkthrough on conceptualizing and executing outdoor brand experiences.

Mollie and Matt Kleinrock revisit the project with Publix, where the team created a successful outdoor branded environment at the Amalie Arena in Tampa.

They discuss:

✅ The steps to creating a successful outdoor brand experience
✅ The importance of understanding a client's purpose, audience, branding, and goals before starting any design work
✅ The key documents and reference points used throughout the process

This episode is packed with valuable insights for anyone looking to make a lasting impression with their outdoor activations.

Tune in to learn how to connect with your audience in meaningful ways and create memorable brand experiences.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/   

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Event marketing often feels like a high-stakes poker game, where the pressure to go all-in to impress can lead to bloated budgets and uncertain returns. And in a world where every event dollar counts, how do we ensure that our investments translate into real business value?

But despite the big budgets, many companies find themselves trapped in traditional spending habits that drain resources without delivering proportional returns. This cycle of overspend leads to misaligned marketing goals and missed opportunities for genuine engagement.

That’s why Hollie Ashby, Manager, Senior Global Events at Akamai Technologies, steps in to guide us away from the all-in-or-nothing mentality. Hollie challenges the status quo, advocating for a more strategic and result-driven approach that aligns closely with broader marketing goals.

You’ll learn:

✅ Optimizing Event Budgets: How to stretch your event dollars further by moving away from "all-in" budgets towards more strategic and impactful spending.

✅ Building Effective Teams: Insights into Hollie's techniques for assembling and nurturing a high-performance event management team.

✅ Innovative Sponsorship Strategies: Strategies for creative and effective sponsorship that drive real engagement and results.

And much more!

Don’t miss this engaging discussion on how to transform your approach from spend-heavy to strategy-smart!

Connect with Hollie

On her LinkedIn: https://www.linkedin.com/in/hollieashby/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

In this episode of "Event Marketing Redefined," host Matt Kleinrock chats with Garrett Burnett, Head of Global Events, who has mastered the art of connecting with a niche audience of developers in the wireless IoT sector through a blend of hosted and participated events—establishing a successful events portfolio at Silicon Labs.

But as the world emerges from COVID-related changes, he faces the challenge of adapting to new ways in which audiences consume information and interact, pushing the need to innovate beyond traditional event formats.

So by blending virtual and in-person elements, their team crafts tailored experiences that engage and educate, all while navigating the complexities of global event planning.

Learn about:

✅ How Garrett's team uses detailed persona insights to tailor events specifically for developers in the semiconductor industry.

✅ The transition from virtual to hybrid formats, including roadshows, to enhance engagement and reach.

✅ Strategies for meeting the unique needs of technical attendees at various global locations, ensuring content relevance and impactful experiences.

Press play today—whether you're deciding between exhibiting or hosting, this episode offers valuable perspectives on making the most of both worlds.

Connect with Garrett

On his LinkedIn:

Connect with Me: https://www.linkedin.com/in/garrett-burnett/

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

In the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it’s clear, generating and measuring significant pipeline impact from these events is at the forefront of every marketer’s agenda.

But, despite best efforts, many companies struggle to clearly define and achieve substantial ROI and ROO, leaving potential business growth untapped.

Matt Kleinrock, CEO of Rockway Exhibits + Events, sees this challenge as an opportunity to innovate and enhance trade show strategies. That’s why, in this episode, he’ll break down actionable strategies and measurable outcomes to help you maximize the impact of your trade shows.

What he’ll cover:

✅ Innovative approaches to drive leads, partnerships, and net new deals at trade shows.
✅ Insightful methods for accelerating deals and revitalizing customer engagement.
✅ Tips on evaluating your trade show ROI and ROO effectively.

Expect to leave with a toolkit of strategies that will transform how you approach trade shows, ensuring every event is a strategic, revenue-generating opportunity.

Don’t miss out!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

Event marketers today have access to an overwhelming amount of data, arming them with the potential to craft unprecedented personalized experiences at their events.

But despite the availability of advanced data analytics and technologies, many struggle to apply these tools effectively to enhance audience engagement and ensure each attendee feels valued and understood.

That's why Naomi Clare Crellin joins us to help bridge the gap between data collection and its practical application. Naomi is the CEO and founder of Storycraft Lab, a company that stands at the intersection of art and science in experiential engagement.

She brings her deep understanding of audience needs to the forefront, emphasizing the importance of knowing your audience to create tailored and impactful event experiences.

Key points to listen for:

✅ How to employ radical empathy and audience understanding to enhance event personalization

✅ The methodologies and tools Naomi uses to transform event experiences through strategic insights.

✅ Common pitfalls in scaling personalized experiences (and how to overcome them using data-driven approaches)

Tune in now to learn how to harness the power of personalization and audience data to not just meet, but exceed expectations.

Connect with Naomi

On her LinkedIn: https://www.linkedin.com/in/naomi-clare-crellin/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Imagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested in an engaging booth, partnered with the best in the business, and your strategy is bulletproof.

But despite meticulous preparations, the haunting question lingers – how can you ensure that the right people, your potential clients, actually step into your beautifully designed booth?

That's why in this episode, Matt Kleinrock and guest co-host Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, will dissect how trade shows can transcend their traditional 'cost center' view and evolve into a robust sales and marketing channel.

They will break down:

✅ Strategic Data Utilization: How last year’s data can guide this year’s decisions
✅ Cross-Functional Team Collaborations: Integrating efforts with sales and marketing to enhance reach
✅ Innovative Engagement Tactics: From guerrilla marketing to targeted social media campaigns
✅ And much more!

Don’t miss this comprehensive guide to making the most out of your trade show investments!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/   

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined