Imagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested in an engaging booth, partnered with the best in the business, and your strategy is bulletproof.

But despite meticulous preparations, the haunting question lingers – how can you ensure that the right people, your potential clients, actually step into your beautifully designed booth?

That's why in this episode, Matt Kleinrock and guest co-host Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, will dissect how trade shows can transcend their traditional 'cost center' view and evolve into a robust sales and marketing channel.

They will break down:

✅ Strategic Data Utilization: How last year’s data can guide this year’s decisions
✅ Cross-Functional Team Collaborations: Integrating efforts with sales and marketing to enhance reach
✅ Innovative Engagement Tactics: From guerrilla marketing to targeted social media campaigns
✅ And much more!

Don’t miss this comprehensive guide to making the most out of your trade show investments!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/   

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

This episode is different!

Since our audience has grown a bunch recently, we thought it would be helpful for you if we, from time to time, went back into our most popular episodes and pulled out the best piece from them and give you a little sampler of them so you can decide whether or not you wanted to go back and check ‘em out!

This one is just that- our 3 most downloaded episodes from 2023, curated for you in one episode for your listening enjoyment.

They include highlights from:

Ep. 62 Jon Wolff, Global Event Manager at Lenovo Business Solutions talking about how he built an events portfolio from the ground up, including

•  What his first 90 days looked like
•  How he decides which events to attend, which to exhibit at, and what to sponsor
•  How he plans his offsite activations

Ep. 58 Beyanka Soleymanian, events manager to marketing manager at Nureva

• The difference between being an event planner vs event marketer
•  What she focused on as a planner that allowed her to become a good marketer
•  How she goes about it now

Ep. 61 Victoria Matey, event psychology advisor providing science based solutions for event challenges

• Science backed ways to get more/better feedback from event attendees
• 5 basic principles of using behavioral psychology for events

Did you like this episode??? Here is the FEEDBACK LINK Pablo mentions on the show. Would love your advice!!!

Connect with Jon

On his LinkedIn: https://www.linkedin.com/in/jondwolff/

Connect with Beyanka:

On her LinkedIn: https://www.linkedin.com/in/beyanka/

Connect with Victoria:

On her LinkedIn: https://www.linkedin.com/in/victoriamatey/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead.

And with all sorts investment in event tech, capturing these leads should be easier than ever, right?

But reality often tells a different story.

Event teams are still having problems effectively capturing, organizing, and following up with the contacts they make.

That's why we've invited Ryan Schefke, Chief Listening Officer at Captello, back to the table to tackle these challenges head-on. He's here to demonstrate how the right tools and strategies can bridge the gap, transforming the daunting task of lead capture into a streamlined and successful process.

Expect to learn:

✅ What are the three layers of the lead capture problem?
✅ How technology revolutionizes lead capture and nurtures follow-ups.
✅ The significant ways tech solutions streamline event professionals' workflows

Don't let another lead slip through the cracks. Be a part of the conversation and discover how technology can be your ally in the battle for meaningful connections at events.

Connect with Ryan

On his LinkedIn: https://www.linkedin.com/in/ryan-schefke/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Navigating the tightrope of escalating expectations and shrinking budgets is a familiar dance for event marketers. And while the goal remains to eclipse last year's success, the reality of financial constraints looms larger than ever.

But in this landscape of cutbacks and careful spending, there lies an unprecedented opportunity for creativity and innovation. That’s why we're excited to welcome back two high-level event marketers who know this scenario all too well.

Matt Kleinrock is once again joined by Bethany Murphy, Senior Director of Events at 6sense and Erin McElroy, Program Director of Executive Programs & Event Experience at IBM.

They're here to share not just how they've risen to the challenge, but how these constraints have led to some of their most successful events yet!

Learn about:

✅ Crafting impactful events on a shoestring budget
✅ Strategies for prioritizing resource allocation (wants vs. needs)
✅ Leveraging limited resources to drive maximum engagement
✅ And much more!

Tune in as they reveal how to not just survive but THRIVE in the art of delivering more with less, setting new benchmarks in event marketing excellence without breaking the bank.

Connect With Them

Bethany Murphy: https://www.linkedin.com/in/bethanyjmurphy/ 
Erin McElroy: https://www.linkedin.com/in/erinmcelroybiz/ 

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

As all prices in the trade show industry go up, and access to your potential clients gets easier, many event marketers are thinking about hosting their own events, but it’s easy to get stuck in doubt if you’ve never done it before.

That’s why we’re bringing on a pair of seasoned event marketers that know how to pull off hosted events AND build them into your existing portfolio!

Fresh off a world tour, Lindsey Cohen, Freelance Experiential Event Producer & Event Marketing Strategy Consultant joins the show with Katie Baker, a freelance Senior Event Producer and Program Lead.

We’ll talk about:

✅ Why the hosted event may yield higher returns than exhibiting at someone else’s event
✅ What customers ACTUALLY want that you can provide by hosting your own event
✅ How to marry the two lenses of business objectives and perfect attendee journey
✅ And more!

Don’t miss this chance to discover actionable strategies and insider tips to maximize your event marketing ROI!

The digital age has transformed how we market events, bringing tools and technologies that promise to make our jobs easier and our events more engaging. And the advent of AI has opened up a new frontier for creativity and efficiency, offering event marketers a powerful ally in crafting memorable experiences. 

But despite its potential, many in the industry remain on the sidelines, unsure how to harness AI's capabilities or integrate these tools into their strategies effectively.

We understand these struggles all too well, which is why we’re doing something a bit different!

Nick Borelli, Marketing Director at Zenus and instructor for the Event Leadership Institute’s Enhancing Events with AI Course, is coming on the show to cut through the complexity to provide you with a hands-on demonstration of AI in action.

This episode will feature:

✅ A live screenshare demonstration of ChatGPT, showcasing real-time applications
✅ Insights on using AI to enhance event marketing strategies
✅ A case study walkthrough

This is not just another webinar. It's an interactive experience designed for the curious, the forward-thinkers, and the trailblazers in event marketing.

Don't miss this opportunity to engage with an AI expert! 

We are fresh off the floor at EXHIBITORLIVE, and want to share the experience with those of you that couldn’t make it, plus relive a little of the magic with those of you that were there.

But we don’t want to do it alone!

That’s why when we ran into Mandy Glenwright on the floor… and she made it real clear that she was doing well thought out, tactical reckon on everything happening… we decided to invite her to share her takeaways and make this an open town hall!

Join us we review:

✅ What the number one thing we heard Event Marketers have been asked to do this year, and how we think they should approach it
✅ Mandy’s biggest takeaways from the classes and show floor
✅ How ExhibitorLIVE changed their format this year, and whether we think it benefited the attendees or exhibitors
✅ Hopefully, YOUR takeaways from the show!

Town Hall means instead of webinar, we’ll be on a Zoom call, able to see everyone’s faces, and if you raise your hand, we can bring you on screen to give your biggest takeaway.

Don’t miss the chance to learn from your fellow Event Marketers as they share their takeaways on the show!

Connect with Mandy: https://www.linkedin.com/in/mandy-glenwright/

On her LinkedIn:

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Event spaces and budgets greatly differ, and achieving a significant impact is a universal challenge for marketers and organizers, requiring creativity and strategic insight, especially in the face of limited resources or small booths.

But traditional methods of sponsorships and booth design often don't deliver, leaving many questioning how to distinguish themselves in a competitive event landscape without overspending.

That's why this week’s episode of “Event Marketing: Redefined” features a conversation with Kodi Morton, a seasoned marketing and events specialist at Bruker Scientific with over 16 years at Bruker Corporation.

Kodi shares valuable insights from her EXHIBITORLIVE sessions, including:

✅ Aligning sponsorships with your brand's messaging and objectives.
✅ Strategies for making small booths memorable.
✅ The benefits of the Certified Trade Show Marketer (CTSM) program for education and networking.

Don't let booth size or budget constraints curb your event’s success. Tune in to learn how turning limitations into strengths can give you an edge in the competitive event marketing landscape!

Connect with Kodi:

On her LinkedIn: https://www.linkedin.com/in/kodi-morton-97820613a/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

It’s the week of EXHIBITORLIVE, and we did something fun on a Sunday night!

In this special episode of “Event Marketing: Redefined,” Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Andrew Smallwood, Chief Customer Officer at Second Nature, to discuss the groundbreaking strategies that have led his team to win Partner of the Year six times.

Amidst a sea of competitors, Andrew's approach to events as vital sales and marketing strategies, rather than just costs, has set a new standard. But the challenge of standing out in a crowded field required innovative tactics, from VIP experiences to unique branding moves like their signature purple suits.

That’s why through creativity, deep customer engagement, and strategic risk-taking, Andrew shares how they've not only captivated their ideal clients but also fostered a culture of excellence that others strive to emulate.

Listen to learn:

✅ How to create VIP experiences that transform clients into brand champions.
✅ Strategies for building deep, meaningful relationships with clients beyond the event floor.
✅ The importance of brand differentiation and how unique, bold choices make a lasting impression.

Whether you're looking to elevate your current strategies or seeking inspiration to overhaul your event marketing approach, this episode is your gateway to becoming an industry standout!

Connect with Andrew:

On his LinkedIn: https://www.linkedin.com/in/andrewrsmallwood/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

When the buzz around AI in event marketing reaches a fever pitch, it's easy to wonder: Are we trading authentic connections for automation? And while there's no denying AI's efficiency and innovation, many fear it may eclipse the human touch that turns gatherings into memorable experiences.

But here's the thing: AI in events is all about enhancement, not replacement.

Nick Borelli steps into the spotlight in this episode to explore exactly that. It's not every day we have an AI expert on board, and this is just part one of his special feature on “Event Marketing: Redefined”.

While part two will show us AI and tools like ChatGPT in action for event marketers, in this episode, Nick, the Marketing Director at Zenus, reveals:

✅ How AI can streamline event planning, saving time and resources.
✅ The importance of shifting from linear to iterative thinking in event planning.
✅ Creative ways AI can boost attendee engagement and satisfaction.

Tune in for a blend of expert insight and practical advice on navigating the AI revolution in event marketing.

Connect with Nick:

On his LinkedIn: https://www.linkedin.com/in/nickborelli/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined