Understanding and demonstrating ROI holds greater significance than ever in light of the industry's resource constraints and staffing concerns. One key step towards effectively navigating the dynamic events landscape is mastering the art of calculating and quantifying the value of event benefits within ROI.

In this week's episode, we're honored to be joined by Brad Gillespie (https://www.linkedin.com/in/tbradg/), VP and General Manager of Cvent Consulting (https://www.cvent.com/), who will provide insights into the world of ROI.

Tune in as he shares his perspectives on the importance of quantifying ROI, the challenges confronting event professionals, and the essential skill of crafting impactful ROI narratives to justify investments.

In this episode, you’ll learn:

The significance of understanding and quantifying the impact that events have on stakeholders

The ROI equation

The challenge of measuring benefits for internal programs