The Business of Travel

Eventi, meeting e congressi: trend e sfide della ripresa / Events, meetings and congresses: trends and challenges of the recovery.


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La seconda parte del 2022 ha visto la riscoperta degli eventi fisici come momenti indispensabili di condivisione, formazione, business e networking. I trend che oggi connotano il comparto hanno le radici proprio nella ripartenza dell’anno scorso a cui si aggiungono nuove sfide. Quali sono le opportunità da cogliere nel 2023? Perché gli eventi sono da considerarsi un elemento di sviluppo fondamentale nel mercato di oggi? Quali sono gli elementi di attenzione e le peculiarità organizzative che fanno la differenza? 

Ne parliamo con Marco Quagliarella Director of International Operations di AIM Group International .

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The second half of 2022 saw the rediscovery of physical events as indispensable moments of sharing, training, business and networking. The trends of today industry have their roots in last year's restart while new challenges to face are emerging. What are the opportunities to be seized in 2023? Why are events to be considered a fundamental element of business development in today's market? What are the tricks and the organizational peculiarities that can make the difference?    We talk about it with Marco Quagliarella Director of International Operations of AIM Group International.

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Music track is Space Jazz by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

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The Business of TravelBy Global Business Travel Association

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