With marketing being such a hot topic, we're rerunning one of our top marketing episodes. Dr. Grant Olsen joins Dr. Chad Johnson and Victoria Peterson for a conversation about, marketing philosophy – it's a marathon not a sprint, how to target the treatments you want to attract and get surprising benefits, and the surprising assumptions that we shouldn't make about potential patients.

Every role in dentistry is key to a thriving practice. Join us for a conversation with special guest Joanne Miles, RDA – a Business Development Coach with PDA - on how to write ads that attract team members who are in it for the long-haul and align with your standards. We also dive into easy-to-implement practices that leave your patients feeling wow'ed by your team.

"I've definitely given more priority to higher production patients," says Dr. Dar Radfar. Grab your headphones and jump into a timely discussion about:

• New protocols: additional PPE, COVID-testing, ozone water, patient communication, HOCL fogging
• Unique ways to convey value, safety, and new procedures to patients
• Orientation and training your staff to handle new protocols
• Lowering stress levels with gratitude

"We didn't realize that by becoming more productive we were preparing to successfully handle a shutdown," says Dr. Andy Droel. Dr. Droel joins us for a thoughtful discussion about how wisdom and baggage are the same thing except we deal with them differently:

• Handling decision fatigue
• Opportunity within the "thirds" of a hiatus
• Discovering your team (hint: the doctor doesn't have to have all the answers)
• How being productive protects your practice

"Make the most of the time and look for the silver lining," says fellow podcaster Dr. Vijaya Molloy, part of the PDA Tribe in Australia who joins us today to share:

• An update about Australian dentists' response to COVID
• Pitfalls to avoid when searching for business partners
• Using a podcast as a tool to educate patients
• Real-life benefits of implementing small changes in schedule and patient care

"I went through something hard in my practice and realized there was something I wasn't understanding," says Dr. Devin Giron. "But then I realized there are people who have paved this way and it's time to get help." Grab your headphones and tune in for more about:

• Embracing the concept of being a business owner as well as a doctor
• Why verbiage is critical when talking to patients
• Why dentists have a hard time with coaching
• Turning painful times to your advantage

"No matter what you're doing, there's monotony, and that's what drives you to go out and find new stuff that's fun...and profitable," says Dr. Joc Jernigan. Tune in for an exciting discussion about:

• Teamwork and connecting with patients
• Educating patients instead of telling them what to do
• Handling patient emotions
• Education
• Importance of educating yourself about finances

"Successful marketing means building great relationships, which is vital during uncertain times," says Jenni Bollman. Tune in for a conversation about directing your marketing to building and maintaining patient loyalty when things go sideways including:

• What to do with your marketing strategy in uncertain times
• How to use marketing to foster patient loyalty
• Adapting messaging to reach patients where they are

"I'm awesome as a dentist, but I don't know if I'm an awesome human being," says Dr. Angela Mulrooney. After taking on a chaotic practice and turning it around in a year, Dr. Mulrooney faced a legal suit from two former employees. Then, a few years later, a devastating medical diagnosis left her unable to continue following her dream and calling as a dentist.

Tune in for a timely discussion about:

• What you can learn when you lose everything
• How to climb back from devastating losses
• What really matters in life and dentistry

"When this thing hit I was like a lot of dentists in thinking 'what do I do next?'" says Dr. Gwen Buck. "I want to look back on this time and be proud of what I did."

Grab your headphones for a heartfelt episode full of tangible, applicable pearls to help you care for your business while your office is closed:

• Communication strategies for staying connected with patients
• Marketing tips and tricks to keep up momentum
• Where to go for trusted business advice to make smart decisions in your practice
• Possible changes in PPE usage in the office
• Tactics for leading your team

Hungry for social media ideas? Check out Dr. Buck's Instagram and Facebook pages.

Check out the book Why We Sleep by Matthew Walker