Amandine Flachs has been wanting to startup with her CTO for years but they were waiting for the right moment.

It turns out that lockdown was that moment.

With a few commitments on hold, Amandine saw an opportunity at the cross-section of gaming and AI, and thought “the time is now”.

Amandine has started up in “Stealth” mode (i.e. no brand name and social media). It's an underrated way to do it as it takes the pressure off and provides the opportunity to experiment without fear.

Let's find out more.

Feel free to get in touch with Nana on Linkedin, Dan on Twitter or visit www.tectoniclondon.com for more info on how we help startups understand their customers in these unpredictable times.

Luxury brands seem to be just there, don’t they? 

It’s as if Chanel and Louis Vitton have always been leading the way in perfumes and handbags. 

But they haven’t. 

Luxury brands are carefully crafted over years and years, suffering peaks and troughs and having to earn their status. Much like any business or startup. 

That’s why we’re talking to Thais Montjean, luxury brand expert, to find out how she helps build global brands and how any of her methods are transferable to the startup world.

Feel free to get in touch with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.

This week we're talking to Anya Combs all the way from Kickstarter in NYC.

Anya is Head of Games Outreach and therefore probably has one of the coolest jobs imaginable.

She helps people with ingenious gaming ideas design Kickstarter campaigns to get them the funds they need.

So if you’ve got a creative side project and want to know about how to hatch a successful Kickstarter, this is the podcast for you.

Feel free to get in touch with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.

2020 has taught us many things but something that really stands out is the importance of building healthy online communities.

That’s why we’re super excited to welcome Melanie Aronson, founder of Panion, the most purposeful social media platform out there.

Melanie’s vision to depart from the instant gratification of Instagram the vitriol of twitter and develop a platform that is all about building meaningful connections and communities through shared interests.

Panion already has 140,000 users, €350k investment and a leader who wants to grow online communities built around empathy and respect.

So please definitely checkout Panion at App or Play Store and feel free to get in touch with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.

In today's episode, Joshua and Dan discuss the concept of 'Competitive Alternatives', positioning and which competitors you should be considering.

 

As usual, if you'd like to find out more, don't hesitate to contact us at [email protected] or find us on social media at @tectoniclondon.

You can also visit the website: www.tectoniclondon.com (http://www.tectoniclondon.com/) .

Do you make decisions with your mind or your heart?

Yeah, it's not a question we had considered either, but our chat with Martha Cuffy from Wellness Architects had both Nana and I looking inwards.

Martha helps people embrace their mission and purpose, and connect with who they really are. Now more than ever, I think we all need some of that.

If you want to experience a more relaxed you then why not try out these exercises she made:

Chill Pills...: 2 min breath practice (https://youtu.be/LSb0BpxBXRA)  

Martha's Meltdown: 9 min relaxation practice (https://youtu.be/Mo5B-npdwyw)

Feel free to get in touch with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.

Dan and Joshua talk about the difference between how you see your target customer's problems, and how they see them.

As usual, if you'd like to find out more, don't hesitate to contact us at [email protected] or find us on social media at @tectoniclondon.

You can also visit the website: www.tectoniclondon.com (http://www.tectoniclondon.com/) .

Everyday we’re being told that the impact of COVID:19 is devastating for businesses.

But there are some out there that are skyrocketing during the pandemic.

One is bicycles. 

Jeyda’s startup Handlebars (https://www.handlebars.io/) is changing the way people can get their bike fixed with a collection and delivery service that has been a lockdown sensation. But how will she sustain in when this is all over?

Feel free to get in touch  with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.

Joshua and Dan come together to break down what customer segments are, how they benefit your business, and some of the situations you can find yourself in if you ignore them.

As usual, if you'd like to find out more, don't hesitate to contact us at [email protected] or find us on social media at @tectoniclondon.

You can also visit the website: www.tectoniclondon.com (http://www.tectoniclondon.com/) .

Eating insects might sound like a playground prank, but entomophagy is a staple part of the diet in 80% of the world’s countries. 

That’s what Leo and Aaron from BUG are here to tell us. They are revolutionizing the food chain by introducing insects into the nation’s diet via meal plan delivery services.

But they have a job on their hands. They are having to create the demand for a product that many people would squirm at! All whilst launching during the lockdown.

From a startup perspective, it doesn’t get tougher than that! 

Feel free to get in touch  with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.