Most people think personal branding is about getting followers, likes, and viral videos — but that's not the real game.

In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid.

It's not about attention — it's about perception. It's not about reach — it's about reputation. And it's not about fame — it's about trust at scale.

You'll learn the three layers of brand power — Visibility, Credibility, and Influence — and how to move from being seen to being chosen.

💡 In This Episode

✅ The #1 mistake most people make in personal branding ✅ Why chasing attention won't build your career or business ✅ What credibility signals actually look like (and how to create them) ✅ The 3-part framework: Visibility → Credibility → Influence ✅ How to collaborate with credible people to build brand associations ✅ Why credibility makes you memorable and influence makes you profitable ✅ A simple 3-step playbook to start playing the real game today

🧠 Key Takeaways

• Visibility gets you seen. You can't build trust if people don't know you exist.

• Credibility gets you believed. Proof, not popularity, builds trust.

• Influence gets you paid. Once people believe in you, opportunities chase you.

Your content isn't just marketing — it's a trust-building system. Every post, appearance, and collaboration should send one clear message: 👉 "This is a person worth knowing."

🔗 Episode Resources

📘 Learn more at: brandsonbrands.com 🎥 Watch on YouTube: @brandsonbrands 💬 Follow Brandon on LinkedIn: linkedin.com/in/brandonbirkmeyer