Welcome back to The Get! It's Season 6 and the theme this season is 'The Race to Reduce Risk in CMO Recruiting.' We look at risk from the perspective of hiring and the perspective of getting hired.

In this first episode, host Erica Seidel shares:

• How CMO candidates can find out what they need to find out BEFORE saying yes so they can move forward wholeheartedly
• How to make efficient use of interviews despite time and access being limited
• The top questions CMO candidates ask, from culture and cap tables to
• What the best CMO candidates do during the recruiting process (not just during interviews, but more broadly) to show up as peers, demonstrate their 'altitude,' surface important insights, and mitigate risk

The episode includes a deep dive with guest Andrea Kayal, CRO at Help Scout and former CMO.

Andrea and Erica discuss:

• When it makes sense for a marketing leader to report to a CRO rather than the CEO… and why CMOs can make great CROs
• The key questions Andrea asks when evaluating a role
• Key metrics that Andrea recommends looking at to evaluate the health of the business
• How to balance efficiency and thoroughness when vetting a role
• The all-important piece of vetting cultural fit

You can read Andrea’s article on interviewing companies here.

00:00 Introduction: The CMO Dilemma

00:42 The Importance of Mitigating Risk

01:23 What Top CMOs Look for Before Saying Yes

02:54 Key Questions CMO Candidates Should Ask

04:02 Beyond Questions: Actions of Top CMO Candidates

06:14 Introducing Andrea Kayal: Insights from a CMO and CRO

08:10 Evaluating the Role of CROs and CMOs

13:27 Top Criteria for CMOs Before Accepting a Role

23:58 Final Thoughts and Conclusion

The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is The Race to Reduce Risk in CMO Recruiting. 

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. 

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at [email protected]. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com. 

The Get is produced by the team at Simpler Media Productions.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy