Evolution of Brand

Evolution of Brand

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Evolution of Brand episodes

  • What Becomes Possible When You're a Lifelong Learner with John Starling

    Top 3 Takeaways From This Value-Packed Conversation:

    • Being a lifelong learner is something that will stay with you in perpetuity and put you in a position of constant growth and evolution
    • When you're a "guru," you claim to have all the answers and ask for money in exchange for access to those answers. A good coach will help their clients realize they have the answer and guide them down a path that sees them arrive at the answer themselves
    • Always be yourself. No matter how much money you make and how much success you experience, you'll never retire from being yourself!   


    Click here for complete show notes 


    Episode 061 of Evolution of Brand is sponsored by Guest Accelerator! Discover how to build your brand and enhance your visibility as a fully-optimized, value-driven podcast guest today. Click here to learn more


    10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy


    MUSIC CREDIT: "Victory" courtesy of purple-planet.com

    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    51 min
  • The Best Ways to Elevate Your Brand With Passive Income & Pinterest with Lindsay Sutherland

    Top 3 Takeaways From This Value-Packed Conversation:

    • Having solid passive income strategies in your business will allow you take time away from your business without your income being impacted AND allow you to start planning for your future, i.e., retirement
    • Pinterest is not a social media platform. It is a search engine. There are a ton of great benefits available to brands who utilize it properly
    • If you want to implement affiliate marketing strategies into your efforts, it's important to have a solid understanding of how each affiliate partnership works and to be prepared for potential changes that may present themselves, thus impacting your income   


    Click here for complete show notes  


    Episode 059 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn more


    Take Your Brand From Unknown to Undeniable with Authority Enhancer: Click here to learn more 


    MUSIC CREDIT: "Victory" courtesy of purple-planet.com

    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    47 min
  • How to Amplify Your Brand With Visual Storytelling with John DeMato

    Top 3 Takeaways From This Value-Packed Conversation:

    • No matter what space or niche you exist in, you are in the business of building relationships. And powerful imagery can tell current and potential customers/clients who you are, who you serve, problems you solve, how you solve them, and why you do what you do
    • While heavy emphasis is placed on video in today's digital world, eye-catching imagery remains equally as important. Even if a video is short-form, it takes longer to consume than a powerful image
    • In order to have the best experience with a professional photographer, be sure you like them so you have rapport! If your photo sessions lack rapport, you won't be present and your images simply won't turn out the way you want. Photographers do more than just shoot pictures, so make sure you like who you're working with so they can bring the greatest images possible to life 


    Click here for complete show notes  


    Episode 058 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn more


    10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy


    MUSIC CREDIT: "Victory" courtesy of purple-planet.com

    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    44 min
  • How to Showcase Your Expertise By Writing Your Own Book with Alinka Rutkowska

    Top 3 Takeaways From This Value-Packed Conversation:

    • Having your own book will put you in a far superior position than your competitors who don't have one. Your book can serve as a lead generating tool, as well as help convert readers into customers
    • Building your business in a way that allows you to unplug and recharge will help you experience much more success and get your creative juices flowing much more abundantly
    • Before you decide to self-publish, hybrid-publish, or traditionally publish your book, know what your goals are and what you want to achieve. Each has its own set of pros and cons, so weigh each accordingly and make a decision that best serves you and your brand. But...no matter which one you choose, DO IT...because publishing a book will be a major game-changer!


    Click here for complete show notes 


    Episode 057 of Evolution of Brand is sponsored by Guest Accelerator! Discover how to build your brand and enhance your visibility as a fully-optimized, value-driven podcast guest today. Click here to learn more


    10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy


    MUSIC CREDIT: "Victory" courtesy of purple-planet.com

    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    44 min
  • The Power of Defining What Makes You Unique with Steve Morris

    Top 3 Takeaways From This Value-Packed Conversation:

    • Establishing your brand's Three Uniques will help you create a consistent message that will be valuable in all of your branding efforts, as well as establish a stronger commitment from your team as they proceed with this message front of mind
    • If you are looking to be a coach, or just in your brand as always, you need to find your "sweet spot" so you clearly and effectively communicate your specialties to current and potential clients
    • In order to stand out from your competition, you need to define what makes you unique. Your competitors may do one or two things like you, but never three things. Find your Three Uniques and build your brand around them! 


    Click here for complete show notes  


    Episode 056 of Evolution of Brand is sponsored by Guest Accelerator! Discover how to build your brand and enhance your visibility as a fully-optimized, value-driven podcast guest today. Click here to learn more


    10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy


    MUSIC CREDIT: "Victory" courtesy of purple-planet.com

    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    39 min
  • The Secrets to Speaking With Power & Confidence with Natasha Bazilevych

    Top 3 Takeaways From This Value-Packed Conversation:

    • A fear of public speaking could stem from a past failure dating back as far as childhood. In order to overcome this fear, you have to identify that issue and address it head on. Just like everything else in life, a past failure does not define who you are and what you do now and in the future
    • To speak with power and confidence, it's important to speak with clarity, be audible, bring variety to your pace, tempo and inflection, and always have energy. Natasha defines this as the C.A.V.E. approach and this lesson can apply to much more than just your presentations and public speaking engagements
    • With all the changes the world has undergone thanks to the COVID-19 pandemic, speaking in a virtual environment has become much more normalized. To do this effectively, you need to harness the power of your imagination and put yourself in a spot where you can feel the energy you get from a live crowd even though they're not in the room with you  


    Click here for complete show notes  


    Episode 055 of Evolution of Brand is sponsored by Guest Accelerator! Discover how to build your brand and enhance your visibility as a fully-optimized, value-driven podcast guest today. Click here to learn more


    10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy


    MUSIC CREDIT: "Victory" courtesy of purple-planet.com

    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    51 min
  • How to Build a Virtual Culture Within Your Brand with Michael "Buzz" Buzinski

    Top 3 Takeaways From This Value-Packed Conversation:

    • One of the silver linings of the COVID-19 pandemic was how normal it became to work with people in a virtual environment. It is now possible to build a virtual culture by recruiting talent from all corners of the world that will play an active role in growing your brand and taking your presence to new heights
    • Do not be afraid to sever ties quickly with people who do not meet your expectations. Keeping someone in place who is toxic to your culture can lead to many, many long-term issues that, in some cases, could lead to the downfall of your operations
    • Humans can only focus on one thing 100% of the time. So if you put two things in front of them, you divide their focus and confusion sets in. When you confuse people with your brand messaging, you inadvertently push them away and cost yourself opportunities  


    Click here for complete show notes 


    Episode 054 of Evolution of Brand is sponsored by Guest Accelerator! Discover how to build your brand and enhance your visibility as a fully-optimized, value-driven podcast guest today. Click here to learn more


    10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy


    MUSIC CREDIT: "Victory" courtesy of purple-planet.com

    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    46 min
  • Who You Are Is More Important Than What You Sell with Clint Arthur

    Top 3 Takeaways From This Value-Packed Conversation:

    • You need to be someone special in the eyes of customers and prospects. Do you present yourself as someone special? These items require you to be focused, but when you do it, your personal brand will soar
    • You owe it to yourself, your customers, and the world to SHOW UP
    • Just like the title of the show says, who you are is more important than what you sell. As Clint says, "The sooner you understand how life works, the quicker you'll stop wasting time trying to sell quality products...and instead, raise your status in the eyes of your customers and prospects. That's way better and more important than having the highest quality product"  


    Click here for complete show notes 


    Episode 053 of Evolution of Brand is sponsored by Guest Accelerator! Discover how to build your brand and enhance your visibility as a fully-optimized, value-driven podcast guest today. Click here to learn more


    10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy


    MUSIC CREDIT: "Victory" courtesy of purple-planet.com

    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    47 min
  • How to Take Your Brand From Unnoticed to Unforgettable with Terry Begue

    Top 3 Takeaways From This Value-Packed Conversation

    • Listen to your customers and show them the respect they deserve. In order for your brand to grow, you need customers who are genuinely connected to you. The only way to make that happen is to deliver an experience that wows them AND puts you in a position to be recommendable
    • Having a firm grasp on "the abilities (likability, believability, trustability, and WOWability)" will provide a framework on which you can build all of your customer experiences and become an asset for everyone you do business with
    • Developing people skills is free!  


    Click here for complete show notes 


    Episode 052 of Evolution of Brand is sponsored by Guest Accelerator! Discover how to build your brand and enhance your visibility as a fully-optimized, value-driven podcast guest today. Click here to learn more 


    10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy


    MUSIC CREDIT: "Victory" courtesy of purple-planet.com

    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    43 min
  • Evolution Revisited: Episode 050 Takeaways, Mic Drop University, Revisited Final Signoff

    In this installment of Evolution Revisited, I'm sharing some of my big takeaways from Episode 050 of Evolution of Brand featuring Vince Cortese. I also drop some additional commentary on customer service and customer support.

    Additionally, I've got some great information about the podcast guest optimization training program I just released aptly named Mic Drop University. MDU is part of my Guest Accelerator system. Click here to get all the details on how you can join the community!

    And finally, I close down Evolution Revisited one last time as we get ready to expand to two fresh interview episodes a week and move these recaps to my YouTube channel. Subscribe to the channel today!

    10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy

    MUSIC CREDIT: "Victory" courtesy of purple-planet.com

    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    22 min

About Evolution of Brand

From the publisher's feed

Evolution of Brand is a podcast dedicated to bringing you stories and strategies designed to help you build an authentic, undeniable personal brand. Hosted by Jason Cercone, each episode features the…