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Evolution of Brand
Evolution of Brand episodes
- Break Out, Be Different, and Make an Audacious Impact with Roy Osing
Top 3 Takeaways From This Value-Packed Conversation:
- Brands need to go the extra mile to express why people should do business with them and declare their differences versus the competition in a way that isn't aspirational, but impactful
- People do not relate to aspirations, despite how they provide a temporary good feeling. Therefore, building your brand statement in an aspirational fashion will only go so far
- Your "Only Statement" (and your brand statement) needs to address what your customers care about. Not what they need, but what they care about
Click here for complete show notes
Episode 070 of Evolution of Brand is sponsored by Leaders Press! Discover how you can build your authority and strengthen your credibility (even when you're not in the room) with your own best-selling book. Click here to learn more
Take Your Brand From Unknown to Undeniable with Authority Enhancer: Click here to learn more
MUSIC CREDIT: "Victory" courtesy of purple-planet.comLearn more about Evolution of Brand at evolutionofbrand.com
If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.
Thank you for being part of the EoB Mafia!50 min - Do You Really Have a Brand or Are You Just Getting Lucky? with Chris Williams
Top 3 Takeaways From This Value-Packed Conversation:
- If you don't have a way to predictably generate on-profile leads, you don't have a business. You're just getting lucky
- In order to launch and grow an effective mastermind, group training, or course, you need to be 1) an expert, 2) a good communicator, and 3) a natural giver
- Your knowledge and expertise will always be valuable to the world. Even if many people have talked about it before you, people haven't heard you put your unique spin on things or inject your personal brand into the mix. If someone else is already talking about your area of expertise, that's a good thing!
Click here for complete show notes
Episode 069 of Evolution of Brand is sponsored by Leaders Press! Discover how you can build your authority and strengthen your credibility (even when you're not in the room) with your own best-selling book. Click here to learn more
How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass
MUSIC CREDIT: "Victory" courtesy of purple-planet.comLearn more about Evolution of Brand at evolutionofbrand.com
If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.
Thank you for being part of the EoB Mafia!52 min - Branding & Innovation Strategies That No One Taught You with Mark Herschberg
Top 3 Takeaways From This Value-Packed Conversation:
- Take control and ownership of your path. Learn the valuable items that Mark covers in The Career Toolkit to put yourself in a better position to excel and exceed
- Use imagery and/or iconography to strongly brand yourself and give people a visual aesthetic that will help them make a powerful connection to you and your brand
- Apps and additional complementary items are becoming the norm for authors and content creators today. It's important to give your audience something that takes their experience with your content to another level and helps them absorb, recall, and utilize the information they learn in a more efficient manner
Click here for complete show notes
Episode 068 of Evolution of Brand is sponsored by Leaders Press! Discover how you can build your authority and strengthen your credibility (even when you're not in the room) with your own best-selling book. Click here to learn more
How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass
MUSIC CREDIT: "Victory" courtesy of purple-planet.comLearn more about Evolution of Brand at evolutionofbrand.com
If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.
Thank you for being part of the EoB Mafia!43 min - It's What You Don't Know That Hurts You: A Masterclass In Emotional Intelligence with Daniel Tolson
Top 3 Takeaways From This Value-Packed Conversation:
- Emotional intelligence is the ability to be self-aware and to understand what your strengths and your weaknesses are. Having a firm grasp on the five pillars of emotional intelligence will give you a better understanding of limiting beliefs, why people think and feel the way they do, and the power of influence and persuasion. In short, emotional intelligence = street smarts
- We become our own worst enemies because we constantly drag our pasts into our future
- Becoming an emotionally intelligent person and understanding your strengths and weaknesses puts you in a great position to earn more money and provide more value to your clients
Click here for complete show notes
Episode 067 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn more
Take Your Brand From Unknown to Undeniable with Authority Enhancer: Click here to learn more
MUSIC CREDIT: "Victory" courtesy of purple-planet.comLearn more about Evolution of Brand at evolutionofbrand.com
If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.
Thank you for being part of the EoB Mafia!48 min - Educate Your Clients...or Get Left For Dead with Paul Counts & Shreya Banerjee
Top 3 Takeaways From This Value-Packed Conversation:
- An educated consumer is the best consumer. There is nothing to gain by holding valuable information back from your customers. Take time to educate them and show them how what you're doing is going to serve them
- If you're too focused on sales and not emphasizing education, customer retention will be difficult. You'll find yourself constantly searching for new customers to replace the ones that frequently leave you
- Your brand may be special, but your business model is not. Successful marketing formulas designed to deliver results will work for ANY company in any niche, not just for one in particular
Click here for complete show notes
Episode 066 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn more
Take Your Brand From Unknown to Undeniable with Authority Enhancer: Click here to learn more
MUSIC CREDIT: "Victory" courtesy of purple-planet.comLearn more about Evolution of Brand at evolutionofbrand.com
If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.
Thank you for being part of the EoB Mafia!53 min - Inside the Mind of a Certified Badass Creator with Travis Brown
Top 3 Takeaways From This Value-Packed Conversation:
- You are a product of the people you spend the most time with. Put yourself in a position where you're forced to level up because you're surrounding yourself with people on a different level than you
- Create content FOR YOUR AUDIENCE, not FOR YOURSELF
- Shift your mindset and say "I GET to do this today" versus "I HAVE to do this today"
Click here for complete show notes
Episode 065 of Evolution of Brand is sponsored by Leaders Press! Discover how you can build your authority and strengthen your credibility (even when you're not in the room) with your own best-selling book. Click here to learn more
How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass
MUSIC CREDIT: "Victory" courtesy of purple-planet.comLearn more about Evolution of Brand at evolutionofbrand.com
If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.
Thank you for being part of the EoB Mafia!59 min - Spark Your Brand With Passion and Resolve with Janice Lintz
Top 3 Takeaways From This Value-Packed Conversation:
- When building a brand or fighting for a cause, a lot of negativity may come your way. It's up to you to believe in your purpose so strongly, it continues to push you forward
- When you experience something successful in the evolution of your brand, create a paper trail so credit leads back to you. This can prevent others from ripping off your ideas and presenting them to the world as their own
- Take time to celebrate the small victories and give credit to others when and where it's due
Click here for complete show notes
Episode 064 of Evolution of Brand is sponsored by Leaders Press! Discover how you can build your authority and strengthen your credibility (even when you're not in the room) with your own best-selling book. Click here to learn more
How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass
MUSIC CREDIT: "Victory" courtesy of purple-planet.comLearn more about Evolution of Brand at evolutionofbrand.com
If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.
Thank you for being part of the EoB Mafia!43 min - Make Your Brand Stand Out With Humor & Creativity with Saul Colt
Top 3 Takeaways From This Value-Packed Conversation:
- A lot of advertising has gotten derivative and brands that are willing to take a risk will truly stand out, even if what they're doing is not 100% edgy
- Humor is human. People remember humor over all other forms of entertainment
- If you're not ruffling any feathers, you're not doing anything interesting
Click here for complete show notes
Episode 063 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn more
Take Your Brand From Unknown to Undeniable with Authority Enhancer: Click here to learn more
MUSIC CREDIT: "Victory" courtesy of purple-planet.comLearn more about Evolution of Brand at evolutionofbrand.com
If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.
Thank you for being part of the EoB Mafia!41 min - Why It's Critical to Have the Difficult Conversations with Sarah Noll Wilson
Top 3 Takeaways From This Value-Packed Conversation:
- Avoiding the difficult and uncomfortable conversations will not make anything better. In fact, communication and progress is certain to go backwards the longer you let "the elephants" linger in the room
- Often times, we overestimate how someone will react to a difficult conversation or scenario. In reality, we have the durability to handle some pretty heavy shit in our lives!
- Accept that elephants exist in your world and addressing things now will lead to much better results in your growth and evolution
Click here for complete show notes
Episode 062 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn more
Take Your Brand From Unknown to Undeniable with Authority Enhancer: Click here to learn more
MUSIC CREDIT: "Victory" courtesy of purple-planet.comLearn more about Evolution of Brand at evolutionofbrand.com
If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.
Thank you for being part of the EoB Mafia!44 min - Brand Growth Begins With the Power of Networking with Julie Brown
Top 3 Takeaways From This Value-Packed Conversation:
- Networking isn't just about what you do. It's who you are. And tapping into your authentic self unapologetically will help the right people gravitate to you and your brand
- Take your networking efforts to a different level by asking dopamine-inducing questions that go multiple layers below the standard surface level questions that people get asked all the time
- "The hard work is the shortcut"
Click here for complete show notes
Episode 061 of Evolution of Brand is sponsored by Guest Accelerator! Discover how to build your brand and enhance your visibility as a fully-optimized, value-driven podcast guest today. Click here to learn more
10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy
MUSIC CREDIT: "Victory" courtesy of purple-planet.comLearn more about Evolution of Brand at evolutionofbrand.com
If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.
Thank you for being part of the EoB Mafia!42 min
About Evolution of Brand
From the publisher's feed
Evolution of Brand is a podcast dedicated to bringing you stories and strategies designed to help you build an authentic, undeniable personal brand. Hosted by Jason Cercone, each episode features the…
perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. Leaders and professionals featured on this podcast have built their personal brands from the ground up and offer practical advice so you can do the same.