Evolution of Brand

Top 3 Takeaways From This Value-Packed Conversation:

• It only takes one piece of content that strongly resonates with your audience to get positive momentum on your side. Once this happens, focus on consistently delivering more value to keep people coming back for more
• In any entrepreneurial endeavor, you're going to hear 'no' A LOT. But it's important to stay positive, keep pushing forward, and understand that 'no' doesn't always mean 'no...' sometimes it simply means 'not yet'
• Be persistent in your pursuit to grow your brand, market your product, etc. and don't let negatives, no's, and slow results detour you. If you continue to push forward and establish a mindset that keeps your emphasis on enjoying the process and finding a way to win, that's when success will come    

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Click here for complete show notes 

Episode 090 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva 

Discover easy-to-implement tips and strategies to take your personal brand to the next level leveraging the podcast medium in my free guide 8 Simple Ways to Grow Your Personal Brand With Podcasting. Click here to get your free guide

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 090 of Evolution of Brand

1:30 - A time when Dave listened to himself instead of what others told him was right and it led to a major accomplishment

3:07 - Dave tells us what first got him into music, when he knew this would be his chosen career path, and how his brand has evolved just as much as the music industry has over the years

8:50 - The power of music, how it impacts us each individually, and what made Dave's creation "Rachel's Song" resonate with so many people around the world?

14:17 - Dave shares how he's been successful building his brand via publicizing versus advertising

21:49 - One of the best ways to publicize and tell your story in today's digital world is showing up as a value-driven podcast guest!
     - It allows for organic conversation to unfold
     - It provides a phenomenal stage for telling your story
     - Being a podcast guest allows you to be spontaneous 
     - When podcast host and podcast guest click and have chemistry, it leads to much more engaging content for the audience to enjoy, learn from, etc.

26:15 - Dave breaks down how he got Rachel's Song marketed via gift shops and the major life and business lesson he learned executing this strategy

39:23 - How can you find the "hit song" that lives inside of you?

45:11 - If Dave could go back in time and share one thing with his pre-evolved self that would completely change the game today, what would it be?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Companies that are making strides forward in the Diversity, Equity, and Inclusion space are ones who aren't just making moves on paper, but doing their part to shift their culture and bring real community involvement to the forefront
• Passion is something you can do as a hobby (if you choose) and not get paid for it (also if you choose). Purpose is something deeply rooted in your DNA that represents your Why
• Passion + Purpose = Optimal Results  

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Click here for complete show notes 

Episode 089 of Evolution of Brand is sponsored by my new guide: 8 Simple Ways to Grow Your Personal Brand With Podcasting! Discover easy-to-implement tips and strategies to take your personal brand to the next level leveraging the podcast medium. Click here to get your free guide

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 089 of Evolution of Brand

1:48 - A time Genesis listened to herself instead of what others told her was right and it led to a major accomplishment

4:05 - Genesis shares her story - her professional path, what she's learned as her brand has evolved, and what keeps her motivated every day

11:55 - Are companies making genuine strides to improve their practices in the DEI space or are they doing it to "check off the boxes?"

17:16 - Genesis shares more about the role she's playing in the DEI space with her book, podcast, and more

27:37 - What are the definitions of purpose and passion and why do both need to have so much importance in our pursuits?
     - Passion is something you can do as a hobby (if you choose) and not get paid for it
     - Purpose is something deeply rooted in your DNA. It's your WHY
     - Passion + Purpose = Optimal Results
     - Understand the significance behind your purpose
     - Know the value of your purpose
     - Your passion is something you can learn over time, but your purpose is something that comes naturally

33:33 - How does Genesis recommend you maintain consistency when it comes to your purpose and continue pushing forward when things seem impossible?
     1. Always ensure you have holistic alignment - mind, body, and soul
     2. Understand when it's time to reprogram your internal hardware
     3. Always remember your Why
     4. Find a mentor, coach, or someone you trust that will challenge you
     5. Always find new ways to acquire knowledge so you can continue to work on yourself - personal development, self-awareness, and always taking time to recharge

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• The PR world has undergone tremendous evolution over the past few years. Our capability to connect with people in all corners of the globe and project our message on such a massive scale via so many worldwide outlets is the NEW PR!
• In today's world, you are not being sold through marketing. You're being sold (or, in more realistic terms, you're selling yourself) through the emotional connection you make with a brand
• In order to be relevant in today's professional landscape, you need to learn to adapt to change and understand change will always be a constant, no matter what your industry or niche

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Click here for complete show notes 

Episode 088 of Evolution of Brand is sponsored by my new guide: 8 Simple Ways to Grow Your Personal Brand With Podcasting! Discover easy-to-implement tips and strategies to take your personal brand to the next level leveraging the podcast medium. Click here to get your free guide

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 088 of Evolution of Brand


2:00 - A time Terry listened to himself instead of what others told him was right and it led to a major accomplishment

4:16 - Terry takes us on a journey down his professional path - where did things get started, how have he and his brand evolved over the years, and what role did he play in reviving his firm's reputation?

9:12 - What are some of the advantages a PR campaign can bring a brand looking to increase their awareness?

12:29 - Why it's critical to focus on value, not vanity

15:03 - Never take for granted how easily you can reach people across the globe today. There was a time not too long ago when this couldn't happen without million dollar budgets and broadcasting capabilities
     - All of these capabilities is NEW PR!

19:47 - Does Terry put one platform ahead of another in regards to how a brand projects their message to the world?

27:26 - What insights does Terry have about being adaptable to changes within your brand and what happens when leaders overlook this critical element in their practices?

31:30 - Why does a brand's culture need to be part of an entire organization and not just exist on a singular level?
     - Culture is behavior. Ergo, if you create a culture, you're directing and managing behavior. In order to do that effectively, you need to define what that behavior is
     - Core values are actions. If you don't know them when you're part of an organization, there's a major gap in communication
     - To learn more about your brand's culture, don't ask those higher up in the organization...ask the people in the trenches living and breathing the brand every day

35:32 - What does it mean to be your "whole self" in a professional environment and what happens when that kind of freedom gets limited?

38:59 - If you're part of a culture where you want to see positive change take place, what can you do to be that agent of change that's needed to make strides forward?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• We often times believe the accumulation of massive wealth will solve all of our problems and unlock true happiness in our lives. In a lot of cases, this doesn't prove to be true. And the reason for that is we are asking ourselves the wrong questions in an effort to get what we truly want
• Regardless of what course you're on in your life, professionally or personally, everything can shift and change in a matter of seconds...for better or for worse
• Live your life authentically. When you do, incredible things happen! 

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Click here for complete show notes 

Episode 087 of Evolution of Brand is sponsored by my new guide: 8 Simple Ways to Grow Your Personal Brand With Podcasting! Discover easy-to-implement tips and strategies to take your personal brand to the next level leveraging the podcast medium. Click here to get your free guide

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 087 of Evolution of Brand

1:47 - A time when Kevin listened to himself instead of what others told him was right and it led to a major accomplishment

3:07 - The story behind Kevin Roth. How his journey began and what he encountered along the way that led him to helping so many people today

9:43 - Why do we get stuck in the rut of believing that the only way to get through life is to accumulate massive wealth?
     - Simple answer: Because we are asking the wrong question
     - You need to know who you are at the start in order to ask the right questions and point yourself in your desired direction

17:12 - My own personal realization of how life's paths can change in one second and determining what really matters
     - Live your life authentically. When you do, incredible things happen!
     - Sometimes you need to get hit over the head with a message that resonates with you to fully understand the power of the universe talking to you

22:12 - Why you cannot manufacture viral content
     - Live authentically, produce authentic content, and when the right people find it, that will push your message out to more people
     - Trying to manufacture a viral piece of content is a waste of your time and energy. Let things happen naturally

24:25 - An inside look at Kevin's new book

27:33 - As Kevin went through the creation process of his book, what are some of the lessons he learned?
     - Books are now featuring much more than just the text. They have additional lessons, audio, video, apps, and resources that help reaffirm the importance of the text found within each chapter

31:45 - Are people pre-programmed to do things a certain way that puts them in a survival mindset instead of going after something that will make them thrive and find the happiness they seek?
     - The only way to be truly happy is to be happy with yourself...and that's knowing who you are

37:35 - What types of mindset and habit shifts does Kevin recommend we start focusing on today that will put us on a path for success, more happiness, and better health?

42:10 - If Kevin could go back in time and share one thing with his pre-evolved self that would completely change the game today, what would it be?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• If you are developing a business brand, you should be focusing on your personal brand as well. Why? Because we live in a time where people want to know the people behind brands they're interacting and spending money with. When it's all said and done, humans do business and build trust with other humans
• Brand strategy work gets put behind marketing initiatives because, the thought is, that's what drives sales. In reality, your brand is what's driving sales. Your message, positioning yourself in the market, how you're connecting with your audience - that will get translated through marketing initiatives, but marketing isn't the starting point. Your brand strategy needs to come first.
• You can get up every morning and quote affirmations into the mirror. But if you don't fully believe them, they will never work for you 

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Click here for complete show notes  

Episode 086 of Evolution of Brand is sponsored by my new guide: 8 Simple Ways to Grow Your Personal Brand With Podcasting! Discover easy-to-implement tips and strategies to take your personal brand to the next level leveraging the podcast medium. Click here to get your free guide 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 086 of Evolution of Brand

1:51 - A time when Steph listened to herself instead of what others told her was right and it led to a major accomplishment

3:20 - Steph tells us about her evolution, where her professional journey began, how things have grown and developed, and life lessons she learned along the way

6:36 - What is the difference between a personal brand and a business brand?

9:41 - Does it make more sense to prioritize the growth of a business brand over a personal brand or should we treat each with an equal level of importance?

13:01 - Will the influencer market continue to grow and thrive on platforms like Instagram or will things trend more towards personal brand development as we progress?

16:32 - Why influencers are giving people an inside look into their personal lives and how that's helping them elevate their brands

18:42 - What does it mean to be an authority brand?

22:39 - Once you get your foundation built, what should you focus on to keep emphasis on all of the important aspects of building an authority brand?

26:38 - What mistakes are business leaders making that prevents them from unlocking their true potential as an authority brand?

29:54 - What are the three core elements you need to keep front of mind to make your authority brand come together?

32:41 - The importance of congruency in your brand experience and the great things it opens up for you

35:04 - What are key brand story types that every brand needs to have in their arsenal?

37:48 - Steph's advice for any professional looking to craft and cultivate a message that will attract the right audience AND the right client

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Never be afraid to give something away because you fear someone will steal your idea. Don't fall victim to the scarcity mindset! There is absolutely enough business to go around for all of us
• If you are doing great things on a specific platform and you enjoy doing it, it will be difficult for others to keep up with you because you'll always push yourself to get better, keep creating, and working overtime to ensure everything continues to flow
• The vanity metric plague translates to all forms of content creation. DO NOT FOCUS on downloads, likes, shares, retweets, etc...YOU CAN'T CONTROL THIS! Focus on the quality of your content, the value of your message, and the consistency in which you show up for your audience with said content  

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Click here for complete show notes 

Episode 085 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 085 of Evolution of Brand

1:39 - A time Jas listened to himself instead of what others told him was right and it led to a major accomplishment

2:54 - Jas takes us on a journey down his evolutionary superhighway and explains how things culminated with the development of a successful real estate investing team, media company, and personal brand

5:41 - Why you need to use all of your experiences from past jobs, projects, business attempts, etc. and use it to help you excel in your present endeavors

7:19 - When was Jas' "light bulb" moment that made him realize that leveraging powerful content was the best way to stand out?

13:50 - Developing a level of confidence through podcasting and content creation that gives you a mindset AND skill set that translates to a number of initiatives in your life, both professionally and personally

16:48 - Never be afraid to give something away because you fear someone will steal your idea

22:03 - Is it better for a professional that's building their brand via content creation to truly master one platform and establish a strong presence or is there still value in being present on all platforms at all times?

28:34 - The plague of vanity metrics
     - The average podcaster quits producing podcast content after SEVEN EPISODES
     - There are many reasons why someone may walk away from their show, but one of the biggest is that many subscribe to the download metric and feel it's the definition of success. In reality, it takes time to get comfortable and build an audience
     - The vanity metric plague translates to all forms of content creation. DO NOT FOCUS on downloads, likes, shares, retweets, etc...YOU CAN'T CONTROL THIS! Focus on the quality of your content, the value of your message, and the consistency in which you show up for your audience with said content
     - Focus on making recommendable content that people will not only learn from, but be proud to share with others. When this happens, exponential growth kicks in and true audience growth can be felt

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Being a leader is not something you get to declare you are. It's the way that people see you...because leadership is a behavior, not a title
• There is no failure unless you just stop and quit trying to accomplish your goals
• The worst thing you can do from a position of leadership is make everything about you. If you're not intentional about helping the people in your charge grow and evolve towards what they want, you're just managing...you're not leading 

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Click here for complete show notes 

Episode 084 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 084 of Evolution of Brand

3:20 - Kevin tells us all about the evolution of himself and his brand. How did everything begin and what keeps him motivated to build on the success he's experiencing today?

8:43 - We all have the same choice in our life, but we so often go down the path of fear and tell ourselves, "this is how life works." But what can you create and grow if you're constantly approaching things from a scarcity mindset?
     - Trying to create from lack, which is nothing more than a reaction - and it leads to a strong competitive nature to come out of us
     - Thinking about "winning at all costs" can cloud your judgement to some degree, causing you to stop thinking about what's important
     - This level of thinking can force us to focus on trying to be right versus getting what we really want

12:47 - What is the #1 thing that differentiates a leader from a manager?

15:23 - Do managers get wrapped up in their own ego to a point they can't let allow the people they're managing to have that moment of being a hero?

18:08 - How San Francisco 49ers head coaches Bill Walsh and George Siefert allowed their players to grow as individuals as a contributing part of their team concept and philosophies

22:16 - Being productive vs. being busy and why the former is the only way to fly!
     - Time management is where it's at. Use your time wisely, block time in your day for your most important tasks, and don't succumb to be being "too busy"

25:18 - What is the worst thing you can do as a leader?
     - Make it all about you!
     - When you want the people behind you to have more success than you have, THAT'S leadership

29:05 - What is the influence equation and how will understanding it take our leadership abilities to new levels?
     - Trust, Connection, Vision

32:46 - Do we spend too much time emulating and being influenced by the wrong people in the world today?

37:17 - When people come to Kevin, what are some of the major struggles they're experiencing and how does he help them overcome those struggles and tap into the leadership potential inside themselves?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• It's been said millions of times, but it always rings through with maximum strength: In order to make a splash in your niche, find a problem and provide the solution!
• In order to succeed with building your brand in the podcast space, you need to love the journey and not get consumed with reaching the destination. The journey will provide you with so much in regards to content, relationships, and opportunities, it, in essence, becomes more important than the destination itself
• Making simple changes in your vocabulary can have an immense impact on your mindset. For example, instead of waking up every day saying, "I HAVE to do something today..." say "I GET to do something today!" This will keep you engaged in the process and give you an appreciation for everything you get to do as you build your brand 

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Click here for complete show notes 

Episode 083 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass

Learn more about PodMatch and try it for free today 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 083 of Evolution of Brand

1:36 - A time when Alex listened to himself instead of what others told him was right and it led to a major accomplishment

3:59 - Alex tells how he first got bit by the entrepreneurial bug at the age of 10 and how all of the experiences he's had along the way have brought him into the world of podcasting

10:51 - I share my story of stumbling into the entrepreneurial world at the age of 13 flipping sports cards and gaining real experience that's stayed with me throughout my life

14:41 - What is PodMatch, what inspired it, and what does it do to help professionals in the podcasting space develop their own show and/or appear as value-driven guests on established shows?

21:57 - What are some of the common mistakes new and experienced podcasters continue to make today and how can these mistakes be overcome?

30:47 - Love the process, enjoy the journey!

34:55 - What is the craziest experience that Alex has had hosting his podcast and being a guest on another show?

38:59 - What are some of the most important factors you need to keep front of mind if you want to grow your brand as a podcast guest?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Passion is a great asset, but it needs to be accompanied by clarity and focus in order to make the most significant impact in your space
• Thanks to the efforts of passionate therapists, as well as mental health advocates doing their part through various forms of communication, the stigmas surrounding mental health are slowly being eradicated. It's much easier and acceptable for people to seek the help they need today instead of keeping things bottled up
• One of the best things about the podcast platform is you can develop your skill set while talking about the things you're passionate about. As you collaborate with like-minded professionals in your space, you'll get to share ideas and perspectives around the subjects you love while, at the same time, getting comfortable on the mic and finding your authentic voice

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Click here for complete show notes 

Episode 082 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 082 of Evolution of Brand

1:42 - A time when Helene listened to herself instead of what others told her was right and it led to a major accomplishment

2:58 - Let's learn about Helene, her professional journey, and what inspired her to start her podcast Coming From The Heart

5:10 - How the stigmas behind mental health are starting to be eradicated and people seeking help when needed is becoming much more normalized

10:36 - Helene breaks down what goes into the making of an episode of Coming From The Heart

13:51 - Zeroing in on focus when it comes to producing a podcast, as well as managing expectations and growth

19:35 - Even with focus and passion, there are inevitable struggles and obstacles that you'll face. What has been the biggest struggle Helene has faced building and maintaining her podcast?

28:11 - Implementing a strategy that allows you to impact one person a day and to be happy with those results is much, much more manageable in ALL of your practices, both professionally and personally!

31:11 - Helene explains how she recruits guests for her podcasts, as well as her Instagram Live sessions
     - The overarching theme in recruitment and building an episode format is preparation
     - Know who you're collaborating with. Have questions prepared, but be willing to let an organic conversation break out

35:56 - In order to excel in the podcasting space, it's important to focus on the fundamentals and to put in the practice swings that will make you great at your craft

41:10 - Helene talks about integrating Instagram Live into her content strategy and shares ways you can do the same

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• A strong lead generation approach requires you to nurture any lead that enters your funnel. Most people are not in buying mode when they opt-in to your program…they need to feel the love in order to make that buying decision and the only way to do that is to nurture that lead over time
• Without the art of storytelling, your brand simply won’t be as compelling
• If you’re going to use podcasts as a lead generation tool, you need to recalibrate your approach and realize your job as a podcast guest (and as a host on your own show as well) is not to sell, but to provide value to the audience. No one wants to listen to an infomercial, so you must avoid going into sales mode at all costs on the podcast medium  

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Click here for complete show notes 

Episode 081 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 081 of Evolution of Brand

1:30 - A time when Alex listened to himself instead of what others told him was right and it led to a major accomplishment

3:22 - Alex tells his story - who he is, what he does, how is brand has evolved, and what gets his creative juices flowing

6:05 - Alex's company is 100% virtual. Was this by design or something that was forced due to the COVID-19 pandemic?

9:24 - As Alex's brand has evolved, what knowledge and skill sets has he obtained that he feels should be part of every entrepreneur's arsenal?

13:40 - Without customers, you have no sales. And without sales, you have no business. What can you do to create successful online lead generation campaigns that will truly bolster all of your efforts?

17:07 - Should nurturing emails present everything within the email due to the disparity between email opens and click-thru rates or should there always be a call to action that sends people beyond the email?

24:08 - We live in a time where attention spans are shorter and many companies haven't caught up to the fact that we don't want long, laborious sales pages. That said, there is still room for long-form content (such as podcasts), but many of us will look for the outcome in a much faster way

34:05 - Are podcasts a good tool for lead generation?

40:36 - What are some of Alex's most powerful tips for effective lead generation that all brands can apply to their practices today?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!