Evolution of Brand

Top 3 Takeaways From This Value-Packed Conversation:

• The art of conversation is one of the most coveted approaches to success, no matter what industry or space you exist in. When you can have powerful conversations with others and communicate on a powerful level, many pieces of the puzzle will fall into place. Honing this skill set will also impact your audience as a whole, bringing them the transformation they sought when they decided to turn to your guidance. As Peter says, “Don’t speak to inform. Speak to transform”
• Preparation plays a critical role in public speaking. If you try to “wing it,” it’s the epitome of disrespect to yourself and your audience. People are investing in you to bring them a result and if you fall short because you didn’t prepare, you cause serious and sometime irreparable damage to your brand and may find it difficult to find future speaking engagements
• Breathing is one of the most important elements to success in any public speaking engagement. Practice breathing techniques prior to your presentations and, of course, breathe naturally during your presentations as well   

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Click here for complete show notes 

Episode 110 of Evolution of Brand is brought to you by my voice over services. Are you in need of a charismatic voice for your next audio project? I've got your covered! Click here to learn and hear more 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 110 of Evolution of Brand

• What Peter does in the public speaking space and some of the events that got him to where he is today
• Why you need to hone your skill set when it comes to having real, engaging conversations
• The importance of understanding that your speech, presentation, etc isn't about you...it's about your audience
• How impactful, effective presentations and speeches can transform those who hear it
• Why you need to be a guide and let your audience members be the hero in their story - if you have the knowledge, you're the guide, not the hero
• Are people really deathly afraid of public speaking?
• A much better way to approach public speaking that will alleviate fear and help you appreciate the adrenaline each situation brings you
• The roles preparation and research play in public speaking engagements
• Why you can't distract your audience while you're presenting
• Communication isn't always about what's said...it's often about what isn't said
• The power of silence and pausing - "fillers are killers"
• Tips and strategies to help you prepare for your next public speaking engagement
• How to know you've absolutely nailed your speech or presentation
• The one thing you do every day that will help you be a better public speaker

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Regardless of whether you're looking for a new career opportunity, starting a brand, facilitating a sale, hosting a podcast, or simply talking to someone one on one, communication skills are paramount. Your ability to carry on a conversation and actively listen to what the person across the table from you is saying will make and break your success, no matter what endeavor you're embarking upon today
• "People hire people. They don't hire resumes." --- Bob Goodwin
• In order to find the opportunity that you truly want, you have to tell the world exactly what you're looking for. Don't expect the perfect scenario to just fall in your lap. Communicate, in the strongest terms possible, exactly what you want and actively pursue it 

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Click here for complete show notes 

Episode 109 of Evolution of Brand is brought to you by my new Podcast Guesting Audit. If podcast guesting is part of your brand-building anatomy, this will be one of the best investments you ever make. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 109 of Evolution of Brand

• A look at Bob's professional journey and what led him to the founding of the Career Club brand
• How vital communication skills like the art of conversation, preparation, and active listening are to carrying on valuable conversations, networking, and finding opportunities
• The ever-so-important role of trust in sales and communication
• What's the most important question you can ask when seeking a job opportunity?
• Why you need to understand interviews and conversations are a back-and-forth exchange
• How Career Club is adding a human touch to job searching and making it a more engaging experience for club members
• Why is the job search space so broken?
• How technology may cause a company to miss a potential game-changing employee
• How to leverage live streaming with LinkedIn, as well as podcasting, to grow and develop your brand
• Four activities career seekers should be doing that they're most likely overlooking

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Your brand name defines your identity. When choosing your brand name, you should never rush the process or simply settle on something just so you can move on to other tasks. Your name needs to speak to who you are, what you do, and grab people's attention. AND, at the same time, be something you're proud to represent. Take your time and land on something you love
• Your brand name needs to make people smile when they think of it...not scratch their heads wondering what it means, how to say it, or whether or not it's a typo. If a name you're thinking about makes you scratch your head, scratch it off the list
• People don't have time to look up your name and, in most cases, you're not going to be there to explain it to them. Therefore, it makes much more sense to be straightforward and creative versus ambiguous and confusing. Think like your customer!

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Click here for complete show notes 

Episode 108 of Evolution of Brand is brought to you by my new Podcast Guesting Audit. If podcast guesting is part of your brand-building anatomy, this will be one of the best investments you ever make. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 108 of Evolution of Brand

• Why Alexandra became known as the "Brand Name Badass"
• How her book "Hello, My Name Is Awesome" completely changed the game for her career
• The importance of brand name from inception...and sometimes even before
• What are some of Alexandra's famous brand names? SPOILER ALERT: One of the most famous burgers featuring bacon was named by Alexandra
• Brand names Alexandra loves
• The creative process Alexandra uses to come up with catchy, fitting brand names and taglines and if she ever struggles landing on a name and/or tagline that fits
• How long the naming process takes and why you should never rush it, which could lead to regret down the road
• Why certain snack foods have incredible brand names
• An inside look at Alexandra's S.M.I.L.E and S.C.R.A.T.C.H. approaches to brand naming 
• Is it ever too late to change your brand name?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: 

• A "shook" is a great way to bring people information they seek in a shorter, much easier way. A shook can be consumed in roughly an hour and, by design, is not meant to be something that contains every single piece of knowledge available. This short-form approach can give people a great introduction to your expertise while, at the same time, establishing you as an authority in your space
• A Call To Action is important to any book so readers know what to do next. Many authors forget this important step and it's hard to keep people in your orbit if you don't guide them on their journey with you
• Don't get wrapped up in "content perfection." There's no such thing as a perfect book. Start thinking of your book on the level of "if I don't finish this, less people are going to be impacted by my message." Redirecting your energy will help you overcome trying to be perfect and, instead, put you in the mindset of serving your audience 

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Click here for complete show notes 

Episode 107 of Evolution of Brand is brought to you by my new Podcast Guesting Audit. If podcast guesting is part of your brand-building anatomy, this will be one of the best investments you ever make. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 107 of Evolution of Brand

• A look at Mike's evolutionary journey
• How books help establish your brand
• What is a "shook?"
• How to distinguish the most important content to include in a shook
• How a shook is like a "trailer" to a movie
• The importance of Calls To Action and how it helps guide readers on their journey with you
• Why more authors are offering more resources to accompany their books these days
• Some of the success stories Mike has experienced with his clients and how their brands have grown because of their shooks
• How a book can plant seeds for future business interactions
• Overcoming writer's block and feeling like your content sucks and you want to start over
• Internal obstacles authors face trying to finish their books/shooks
• What you'll learn when you listen to Mike's podcast known as "The Author Factor"
• Why storytelling is at the core of books, podcasts, and all content and the reason it's such a critical element to getting any piece of content over with your audience
• What you'll experience writing a shook and working with Mike 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: 

• In order to sell more effectively, focus more on the conversation and not closing people just for the sake of closing. For as long as we can all remember, that's not how sales have been taught to us. But putting people in an uncomfortable position and practically forcing them to buy when they're not fully ready can lead to you and your brand experiencing a damaged reputation...and the possibility of a return the next day
• The strongest elements of ANY sales conversation/transaction are trust and the relationship you build that establishes the trust. This is at the core of all sales and if you do not establish trust, you're setting yourself up to fight a battle that will never be won
• When it comes to sales, "ABC" has stood for "Always Be Closing." But you can accomplish much more in sales if you adhere to ABC as "Always Be Curious" and "Always Be Compelling." This speaks strongly to the conversations you need to have to establish trust and take your relationship to a level that allows sales to take place

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Click here for complete show notes  

Episode 106 of Evolution of Brand is brought to you by my new Podcast Guesting Audit. If podcast guesting is part of your brand-building anatomy, this will be one of the best investments you ever make. Click here to learn more 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 106 of Evolution of Brand

• Diane's evolution in the entrepreneurial and sales space
• What Diane's award-winning podcast and award-winning book are all about
• Why sales continues to play a pivotal role in brand building and the overall business landscape today
• How to put yourself in a position for sales to be a more natural, flowing part of your life
• The importance of building trust and relationships in the sales process
• The best ways to add value to sales conversations so people still come back to you even if they don't buy at the first interaction
• Why a healthy relationship is the common denominator in ALL sales environments
• Why the 30-second "pitch" is irrelevant
• A new way of setting expectations for networking events
• What does "ABC" really stand for in sales?
• What will happen if you go into sales mode as a podcast guest
• How are professionals dropping the ball when it comes to sales in today's world?
• Some actual sales scenarios gone wrong that Diane and Jason have both experienced

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Sticking to your goals is all about determination. If you can accept the fact that curveballs will come your way and no path to success is linear, the more determined you'll be to overcome any obstacle that stands in the way of reaching your goals and aspirations
• Before spending a ton of money on what you feel is an advantageous move for your brand, look at the big picture objectively and spend wisely and strategically. It may require a second and even third opinion, but it's better to connect with experts who can point you in the right direction before spending your money blindly and getting little to no ROI
• Powerful marketing is not just about engaging people, but exciting them so they respond 

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Click here for complete show notes 

Episode 105 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 105 of Evolution of Brand

• The story of how John's advertising career almost got derailed before it started (also see video above)
• What causes people to change course and give up on their goals so quickly when something bad happens?
• How to deal with the inevitable curveballs you're going to face building your brand
• How John kept a positive mindset after getting fired four time before launching his own advertising firm
• The most memorable advertising campaign John built and how it opened up new opportunities
• The pivot John had to make when owning an advertising agency in the late '90s became "less sexy" due to the rise of digital
• How the idea of "marketing therapy" came to life
• How John utilized his past skills in his current marketing therapy practices
• Some of the major obstacles small business owners are facing as digital marketing continues to evolve

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Personal branding is all about putting your expertise center stage and finding the most powerful, recognizable way to stand out. Those who put heavy emphasis on the growth and development of their personal brand bring their authentic stories to the surface and tell them to the world with the volume turned all the way up!
• One of the most important elements of positioning your brand is creating a consistent look and feel across your entire presence. The more your website, social media, podcasts, and other platforms present the same aesthetics to consumers, the more identifiable your brand will be...no matter where people discover you
• "A great personal brand doesn't just change the way clients see you. It changes the way you see yourself." --- Michael Carr 

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Click here for complete show notes 

Episode 104 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 104 of Evolution of Brand

• The evolution of Tonya Michael: who are they, what do they do, and what motivates them to show up every day?
• How Michael's skills as an auctioneer transferred to his career in real estate (and an example of Michael's auctioneer skills)
• What inspired the concept behind Brand Face and what sets them apart from other branding companies?
• How Tonya helped Michael with his branding and marketing...which ultimately led to the birth of Brand Face
• The details behind Tonya and Michael's 3-D branding philosophy and how it can serve your initiatives
• How consistent aesthetics across all platforms aids retention and helps consumers identify you
• What are the differences between personal branding and business branding?
• Why KFC's Colonel Sanders is the most recognizable brand face of all time
• Why do marketing and branding get lumped together and how do you differentiate between the two?
• If you have a brand, your brand works for you 24/7...if you're doing it right
• How are professionals missing the mark and disconnecting from the idea of personal branding?
• "Which came first: your business or you? You came first. Your business only came because of your story." --- Tonya
• How Brand Face helps people grow and thrive beyond personal branding
• Tonya and Michael's long-term vision to help younger people squash imposter syndrome before it becomes a thing

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• The typical professional path most of us are told is that you work hard your entire life to get to retirement in your 60's...and then you can enjoy life. Today, so many people are realizing how unattractive that path is to walk and blazing their own trail to do things on their own terms
• The podcast platform offers a plethora of ways to shape the direction of your brand. In addition, you get an opportunity to connect and collaborate with like-minded individual, as well as people who may seem "out of your league"
• Engagement and interaction is ENORMOUS is you want to grow your brand on social media. You can't "post and ghost" and expect everyone to flock to you. Everyone is in the same position and starting conversations can lead to real growth that feeds growth and visibility 

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Click here for complete show notes 

Episode 103 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 103 of Evolution of Brand

• Nick shares why he's looking to break free from the 9 to 5 world and some of the milestones he's met in that journey so far
• What part of the entrepreneurial world has grabbed hold of Nick's interests
• How podcasting can change and shape the direction of your brand
• What are the best ways to measure success in the podcast space?
• How podcasting connects you with people you may not normally get an opportunity to speak to in a typical professional setting
• Why you don't need to be THE expert in your space to leverage podcasting
• How Nick presents his podcasts to guests to stress value and recruit them to join him as guests
• Why you need to get beyond imposter syndrome and the fear of hearing 'no'
• Nick and Jason's thoughts on full-length video podcasts
• How video clips, Reels, Tik Toks, etc can help raise awareness and plant seeds for future podcast consumption
• The importance of having actual conversations and interactions with current and potential listeners on social media
• Lessons Nick has learned in the entrepreneurial space and how his personal brand has grown
• The big piece of advice Nick has for you if you're looking to break free from the 9 to 5 world and cultivate your own path

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Taking a vacation and getting away from the everyday stresses of building your brand is vital to your long-term success. Vacations are restorative, stress-reducing/relieving, and allow you to recharge all of your batteries so you come back to your initiatives fresh and ready to excel at an even higher level
• Taking time away from your business and brand-building initiatives also allows you to put stress on your systems to test how they run without you. Any weaknesses will be exposed and allow you to address them so you're more prepared the next time. The more you do this, the more your business can operate without you governing it all day, every day
• Vacations play a vital role in family strength and stability and having an expert plan your trip will deliver you and your loved ones a memorable experience each of you will cherish forever

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Click here for complete show notes 

Episode 102 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 102 of Evolution of Brand

• Major events and happenings along Shane's professional path that have gotten him to where he is today
• What drew Shane to the travel industry in the first place
• How to get the most memorable vacation possible by relying on experts to do the planning
• The new incarnation of the "travel agent"
• How Shane curates vacations and tours for families they could never put together themselves
• Why most people's recommendations are based on their idea of a memorable experience, not yours
• Why Shane's services allow you to remove stress from your vacation before it's even booked
• How did Shane navigate the shutdown in travel during COVID-19?
• Learn more about Amazon Smile and Travel 2 Give Back
• What is the 'James Bond Experience?'
• Why taking vacations allows you to put stress on the systems within your business to expose weaknesses and make necessary improvements

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Bringing the most powerful elements of video to e-commerce websites enhances the user experience and helps brands create a more engaging shopping experience for consumers. This is where the web is headed and Max and Lyvecom are on the cutting edge of this exceptional trend
• Building a strong community amongst your customers is a vital element to brand loyalty. Having a healthy blend of short-form content on social media combined with engaging videos on your e-commerce site will lead to strong customer acquisition and experience
• Online shopping has always been extremely transactional. However, with the major change in buying habits + brands creating similar experiences in their stores and their online environments, a shift to more e-commerce is expected as technology continues to evolve 

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Click here for complete show notes 

Episode 101 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 101 of Evolution of Brand

• Some of the major accomplishments Max has experienced in the e-commerce space as his brand has evolved
• How Max is leading the charge bringing video to e-commerce sites
• Why video consumed on a website is much more powerful than video on social platforms
• Some of the struggles brands are facing as they create video for today's World Wide Web
• How the videos Max and his team are helping clients create are bringing an "in-store" experience to websites, thus elevating the customer experience
• Why video has taken so long to get to the e-commerce space
• How brands will continue to utilize social media as video becomes a more active component of their websites
• Has short-form video content changed customer buying habits?
• What social platforms you need to double down on to enhance your brand presence
• How does a brand that's never used video before get in the game and come out of the gates strong?
• Where is e-commerce going to be in 5 years?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!