Evolution of Brand

Top 3 Takeaways From This Value-Packed Conversation:

• When it comes to strategic creativity, it's important to emphasize your current ideas and, when necessary, jettison outdated approaches that no longer serve you...even if you've utilized them in your practices for a long period of time
• THE riskiest thing you can do in your brand building practices is remain stagnant and rely on "what's always worked." You need to continue to push creativity and stay on the cutting edge so you can continue to innovate and grow
• Developing strong active listening skills can impact EVERYTHING in your life in a positive way. The way you build relationships, deal with friends, family, colleagues, and customers, how you close sales, etc, etc

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Click here for complete show notes

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover From Episode 100 of Evolution of Brand

• Why Robin has been dubbed a "Creativity Guru"
• What is strategic creativity and why is it vital for brands to be strategic in their creative processes?
• How to bring your creativity to the surface if you feel stuck or find yourself struggling
• Why you need to emphasize your strategically creative ideas and jettison old, outdated approaches
• Why the riskiest thing you can do in your brand building initiatives is stay stagnant
• Why you need to possess a strong understanding of your branding, advertising, and design that makes up your brand
• A key element most MBA programs are lacking and will said programs catch up and add this element
• How mindset, context, and experiences impact what type of content you'll consume at a specific time
• Why price is irrelevant when the right experience is presented to you
• What is C.H.O.I.C.E. Thinking and how does it contribute positively to the creative process?
• Why your brand is 80% about your audience, 20% about you, and why that 20% needs to be about what you can do for your audience
• Can you develop the skill of forward-thinking and understanding what people want or is it inborn? 
• The benefits of digging deep and going beneath the surface with your interactions and the reasons why you do what you do
• How active listening will take EVERYTHING in your life to the next level - building relationships, closing sales, having meaningful conversations, etc.
• An inside look at the 25+ books Robin has published 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: 

• Video plays many roles on today's World Wide Web and utilizing it in some capacity for your brand can help elevate all of your efforts. You can do live streams, live demos, explainer videos, Q&As, short-form videos, and so, so much more. The key is to find the best method to serve you and your brand
• If you don't fully understand the best ways to implement video (or any initiative in your brand strategies, for that matter) to your practices, don't be afraid to outsource and recruit team members who can help you do things right. You'll save yourself a lot of time, money, and frustration letting experts excel at their specialty
• Great conversation and business is done in the Comments sections of social posts. Never ignore this conversation and always engage with people in those threads. You never know what you'll learn that could potentially lead to a major breakthrough in your brand  

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Click here for complete show notes

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 099 of Evolution of Brand

• Paul's professional journey and when he decided he wasn't going to work for anyone but himself going forward
• What is The Wall Printer, how does it work, and how you can become part of the opportunity
• Some of the end products that The Wall Printer creates and where they can be useful
• How Paul built his brand and spread his message throughout the COVID-19 pandemic
• How Paul and his team used video and social media to spread the word about his brand
• The best ways to create video content for each specific network so your content serves the right parameters
• The importance of turning to experts to help you do things right
• Common mistakes brands are making with video marketing and video content
• What's next for video? How will the video phenomenon continue to evolve?
• Why you always need to pay attention to conversations taking place in the Comments sections of your social posts
• The greatest lesson that Paul has learned throughout his professional journey

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: 

• Don't write the copy for your own website without having someone with objective eyes look at what you're doing. When you're writing for yourself, you can get so deep into the message you want to convey, your copy turns to straight jargon that no one will understand when they discover you. Additionally, the copy can become too lengthy and, inadvertently, cost you opportunities
• We live in a world where content is delivered and consumed in a matter of seconds. In many ways, your website needs to serve someone in similar fashion because that's where their attention span lays. For better or for worse, people make decisions at a much more rapid pace and you need to meet them where they are
• In today's world, it's a non-negotiable that you have your own website to connect with and convert ideal customers. You cannot rely solely on social media networks to build your presence. Yes, those platforms are great for communication and awareness, but you don't own the platform and things can change within those platforms that cost you serious momentum and visibility  

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Click here for complete show notes 

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 098 of Evolution of Brand

• The evolution of Lindy's brand and a lesson she learned along the way that all entrepreneurs need to know
• Why your website needs to "tell someone the time, but not build them a watch"
• Why simplistic, easy-to-manage, easy-to-navigate websites are more than enough to convey your message and connect with your target customers
• We live in a world where content is delivered and consumed in short bits. Why does your website need to serve someone in similar fashion?
• Lindy's experience working with tech startups in today's world and the impact of Web3 is having today and on website design/functionality in the future
• The advantages of turning to an agency to make sure your website is optimized for success versus doing it 100% DIY
• Why it's absolutely non-negotiable that you have your own website and not rely strictly on social media to build your digital presence
• Negative aspects you'll experience if you don't emphasize cultivating your digital presence
• Simple aspects your website needs to attract and retain current and potential customers
• Why you can't just have "the kid who sweeps the floor" manage your social media in 2022 and beyond
• Why your website is your #1 marketing tool
• One of the biggest components of a successful website 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Money does not always equate to happiness and success. Money often times serves as a byproduct that allows you to achieve something in your life that brings you peace, fulfillment, and freedom. Attaining great wealth in a tremendous accomplishment, but it's not the final piece of the puzzle
• You have to be able to personalize your emotions. If you don't understand your internal emotions, it's very difficult to shift them and make positive strides towards growth and evolution
• You can tell when someone is doing something for themselves versus the betterment of themselves, their community, or society as a whole. When someone's motives are driven by the latter, they're willing to pour more into creating the most quality, consistent product because they know others are growing because of that effort

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Click here for complete show notes  

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 097 of Evolution of Brand

• Some of the early trials, tribulations, and successes Kevin experienced and what happened as his timeline evolved
• Specific instances that told Kevin the accomplishments he was making weren't getting him close to where he wanted to be
• Why you can't fall into the trap of emulating "highlight reels" that you see on Instagram
• Appreciating the struggle and the work it takes to achieve greatness in your life and why so many people shy away from telling those stories
• The importance of building character in the evolution of your brand and yourself
• Why people continue to operate that money will solve EVERY problem in their life
• What happens when you personalize your emotions?
• What led Kevin to building his entire brand on the back of the podcast medium
• The power of underpromising and overdelivering 
• What motivates Kevin to produce valuable, consistent podcast content each and every day
• The most memorable moment in Kevin's time producing the Next Level University podcast
• The monetization strategies Kevin and his team utilized as their brand grew
• Why you need to emphasize your mental health and seek help if you feel you need it (don't keep it bottled up!)

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Giving away valuable information that could potentially be sold can actually lead to bigger sales on other products and services in the end. Give people value and showcase your expertise and they'll want more from you!
• NFTs serve many roles for brands, including engagement, connection, incentives, launching and kickstarting new businesses, even saving people's lives. They go far beyond just a digital collectible and add a multiple new layers to your efforts
• When getting into NFTs, crypto, and anything that exists on the blockchain, it's important to understand security. Whenever a new way for scammers to rip people off arises, they won't miss an opportunity to take everything you have. Know how to protect yourself and your digital assets!  

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Click here for complete show notes 

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 096 of Evolution of Brand

• The value and benefits of giving away information for free
• How Vince's podcast, Chasing The Insights, has impacted his brand
• How the podcast medium can impact YOUR brand
• What is an NFT and how can they help you connect and engage with your audience?
• How NFTs can be used to kickstart and launch a new business
• How NFTs can play a role in saving someone's life
• A better understanding of cryptocurrency and the blockchain 
• What is contributing to the volatility in NFTs?
• What you need to know about security on the blockchain and with NFTs
• World renowned brands that are getting on board with NFTs and how they're utilizing them
• The best way for solopreneurs and small business owners to adopt NFTs into their practices

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• The true benefits of a major project, whether it's solely yours or one where you collaborated and contributed your expertise, cannot be measured in the early stages. It takes time for the message to spread and for the project itself to the serve you to the point that it reaches a larger audience, thus opening up new doors of opportunity to you and your brand
• In order to effectively build your brand story, you need to know yourself and know yourself well, as well as what keywords you want to be known for
• Understand who the hero of the story is. In personal branding, YOU are the hero. But when you're telling your brand story, your customer/audience is the hero

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Click here for complete show notes 

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 095 of Evolution of Brand

• What inspired Shannon to do 100 Podcasts in 100 Days and what kept her committed to getting it done
• Why you need to be focused on your audience experience no matter what type of content you're creating for your brand
• Why it's important to share collaborations (podcast interviews, featured posts on other blogs) with your audience
• The value of learning specific skills before hiring a team or outsourcing
• When assembling a team or hiring a freelancer, why it's critical they know your brand story, your tone, and your goals and expectations
• How to build upon or establish your brand story
• The best ways to tell your story and keep your audience engaged
• Who should you treat as the hero as you tell your brand story?
• The best platforms to be part of to effectively tell your story

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: 

• Content creators have always had to work hard in the podcasting space. Fortunately, thanks to the hard work of early pioneers like Todd, technology has evolved to the point that it's relatively easy to get content spread across multiple networks that can potentially reach a global audience
• With podcasting continuing to surge and welcome more listeners into the fold, now is a great time for brands to leverage advertising on podcasts. That said, it's important to do it right. Do not just run one ad and expect results. Commit to campaigns more long-term to allow audiences to be more exposed to your offers
• Realistic Podcast Growth Strategies: 1) Sustain Superior Content, 2) Publish Consistently, 3) Have Your Own Website. Also, be committed to your podcast to a significant period of time (1-2 years minimum) to truly establish trust and authority, as well as build confidence in your voice and skill set  

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Click here for complete show notes 

Want to attract new clients, enhance your network, and establish authority in your space? Click here to take your personal brand to the next level

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 094 of Evolution of Brand

• How Todd first discovered podcasting and became one of the first 30 podcasters in the world
• What it was like to create podcast content when the medium in its infancy and how podcasting has evolved over the last almost two decades
• How podcasting allows you to connect in a one-on-one environment via the host/guest dynamic, but also connect with listeners and audiences across the globe
• Tips for maximizing advertising opportunities on your podcasts
• What you need to be aware of when it comes to advertising on podcasts
• Practices podcasters need to understand as they work advertisements into their content
• An inside look at why Blubrry Podcasting stands out as a quality podcast host
• The best way to evaluate podcast metrics to help with growth and content creation
• Realistic podcast growth strategies (and not getting hung up on download metrics)
• Why podcasts have become such a viable medium for brands to establish authority, build awareness, and accelerate growth
• Does it make more sense for brands to start their own podcast, be a guest on established podcasts, or do both?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Getting obsessed with your customers and creating an experience that resonates, impacts, and drives loyalty will serve you much, much more than being obsessed with your competition and always trying to stay one step ahead of them. Focus on you and the value you bring to the table and you'll experience bigger gains and much less stress
• It can turn out to be a major mistake for a brand to go big before they're ready to make that move. Be sure you have your infrastructure on point and a customer experience that allows you to scale successfully
• Brands emphasizing digital transformation and the experiences said transformations create are gaining traction in today's tech-driven world. Don't fall behind in this area because it will be increasingly difficult to catch up as technology continues to evolve  

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Click here for complete show notes  

Episode 093 of Evolution of Brand is sponsored by my new guide: 8 Simple Ways to Grow Your Personal Brand With Podcasting! Discover easy-to-implement tips and strategies to take your personal brand to the next level leveraging the podcast medium. Click here to get your free guide

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 093 of Evolution of Brand

• Some of the principles John learned at Amazon and how he used his experience to become an author and start his own company, Rossman Partners
• Why your unique spin will resonate with the right people, regardless of what your competitors are doing and saying
• Leadership principles at Amazon and how they continue to scale, innovate, and remain one of the most relevant and well-known companies in the world
• How Amazon transformed itself from being an online bookseller to the multi-faceted juggernaut they are today
• Why innovation can be fragile within specific enterprises
• Why it can be a mistake for a brand to go big too early 
• What is customer obsession and why is it the first of 16 leadership principles at Amazon?
• Why don't all companies have a customer obsession mindset?
• What you'll learn when you read John's book, The Amazon Way
• What is the definition of digital transformation and why is it such a critical element of brand-building strategies used today?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• If you want to establish credibility in your brand, a book can go a LONG way towards making that happen. A book serves as a brand ambassador, positions you as an expert and thought leader in your field, and will help you acquire new clients through the valuable knowledge you share in the pages of your opus
• Everyone has a story to tell. And that story is what's going to captivate your audience and capture their attention so they keep you front of mind when a buying decision is ready to be made
• To your audience, you want to be the first person they think of AND the one they feel the best about when they're ready to make a decision. If you can accomplish those two things, you are poised to win over and over again as you grow and develop your brand  

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Click here for complete show notes 

Episode 092 of Evolution of Brand is sponsored by my new guide: 8 Simple Ways to Grow Your Personal Brand With Podcasting! Discover easy-to-implement tips and strategies to take your personal brand to the next level leveraging the podcast medium. Click here to get your free guide

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 092 of Evolution of Brand

7:35 - The power of having a book for your brand and how it pushes you as an authority even if you're not in the room

15:04 - Why should a small business owner never "write" a book?
     - Because it takes too long!
     - "Never write a book. SPEAK...to write your book." --- Michael

16:56 - Why you shouldn't self-publish your book just to save money and what makes it stand out as self-published

20:52 - What are some of the major hurdles in the creative process that Michael has tackled himself and with his clients?

24:53 - Michael breaks down his Credibility Calculator and what vital info it supplies business leaders who use it
     - Click here to get your Credibility score 

28:09 - What are the differentiators between marketing systems and "plain old marketing?"

33:19 - Why should you and your brand NEVER be a coffee bean?

34:58 - What is the biggest myth about client conversion that you need to keep front of mind?
     - "I need more leads"
     - It's all about nurturing and staying in touch with EVERY lead you generate
     - Only 3% of people are ready to buy TODAY
     - To build credibility, you need to show who you are and give your audience a reason to know, like, and trust you

40:14 - If Michael could go back in time and share one thing with his pre-evolved self that would completely change the game today, what would it be?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Even throughout the worldwide COVID-19 pandemic, events didn't go away. They just changed. And through two years of changing and adapting to new approaches, events still offer a powerful way to engage with your audience and deliver immeasurable value...whether the events unfold in-person or in a virtual setting
• Hosting an event for your audience requires attention to many details, perhaps the most important being that you need to have realistic expectations of how you can raise awareness, reach a significant level of attendance, and deliver on the promise you set that motivates an individual to attend
• If you've never done an event before, DO NOT DO A HYBRID EVENT (combined virtual AND in-person). To do this, you would need to handle the logistics of two events because you are communicating and will need to deliver value to two separate audiences...which can spread you incredibly thin, take focus of making one approach or the other its best, and not put you in a good position to host future events

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Click here for complete show notes  

Episode 091 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

Discover easy-to-implement tips and strategies to take your personal brand to the next level leveraging the podcast medium in my free guide 8 Simple Ways to Grow Your Personal Brand With Podcasting. Click here to get your free guide

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 091 of Evolution of Brand

4:43 - "Events never died. They just changed." Shay explains how event planning and how her and her team support brands in their event planning and building efforts has changed forever due to the pandemic

9:56 - What are some of the critical aspects of events that make them such a powerful business strategy for brands of all shapes and sizes?

18:00 - How do you overcome the pricing hurdle and ensure you're offering the right product for the right price?

20:01 - How can you ensure you're getting a crowd through the door that's going to make for a well-received event?

26:39 - When does it make sense to do a virtual event, in-person event, or hybrid event, and how do you differentiate between the three to decide which is the best way to proceed for your brand?

37:39 - How do you keep the engagement level high for a virtual event during the planning and promotion processes, as well as the execution of the event?

42:06 - How can a brand that's starting out fresh incorporate an event into their business plan and what will a successfully executed event do for them right out of the gates?

45:11 - If you are organizing an event, why should you hire a Certified Event Producer like Shay?

46:28 - If Shay could go back in time and share one thing with her pre-evolved self that would completely change the game today, what would it be?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!