Evolution of Brand

Top 3 Takeaways From This Value-Packed Conversation:

• Google has transcended the idea of a basic search engine by expanding into other areas of multimedia, providing the most relevant information to your search within the first few results, and, most importantly, always focusing on the user experience
• "Google is a child that's trying to learn." It's a machine that's trying to learn the world and your job is to explain to Google what you do and who your audience is. The more you teach it, the more it will know to present you to your audience when they perform searches
• People will more than likely do a Google search on you versus relying on any information on your business card. This will give them a more well-rounded look at who you are, what you do, and how you can help them. Thus...Google is your new business card 

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Click here for complete show notes 

Episode 080 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 080 of Evolution of Brand

1:40 - A time Jason listened to himself instead of what others told him was right and it led to a major accomplishment

3:12 - Some background on Jason, his professional journey, lessons he learned as he evolved, and how it's all led to what he does today

5:54 - Jason tells the story of Boowa & Kwala, the cartoon series he and his wife made years ago

13:15 - What is Google, how does it work, and what does SERP stand for?

15:48 - What was Google's big focus that made them become the world's #1 search/answer engine and make all other search engines an afterthought?

24:29 - What does "Google is your new business card" mean and what should you focus on to build your Google SERP presence?

29:53 - What is "Darwinism in search?"

33:20 - How have podcasts become more of a focal point in Google searches over the past few years?
     - Podcasts and Google are just getting started!
     - Google is getting better at analyzing sound, as well as voice recognition. This is just another factor Google looks at in regards to search queries
     - Podcasts appear in more general search as Google continues to get more confident in voice recognition 

37:23 - If a brand is just getting started and has zero digital presence, what is the best way to claim some of that SERP real estate?
     - Have a very solid website that's organized in a way that's logical for your business
     - Google likes information to be organized in chunks, making it easier for them to index those pages - it's helpful for Google, but it's also logical for human beings as they discover you and visit your website
     - Look at your digital ecosystem and build it out according to your industry and geo-region
     - Evaluate your brand SERP page on a consistent basis and determine the best direction to take as you build that ecosystem 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• You have to know who you are, what you're about, and know the difference between what an essential part of your purpose and what's a variable
• Drive your mission. That will drive your brand and allow you to meet your customers where they spend the most time and create the best experiences possible, thus endearing them more to you
• The power of an authentic brand story can never be ignored, overlooked, or overshadowed. The story of John's Crazy Socks is the quintessential blueprint of an authentic brand story taking everyone behind it to new levels of success each and every day 

Click here for complete show notes 

Episode 079 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• If you can master what you can control, you will be able to cope with anything else that comes your way
• Good marketing and branding shows your soul and showcases you being you
• To follow Simon's system and double your revenue in 90 days, focus on 1) Frequency of sales, 2) Conversion rate, and 3) The price you can charge for your offer and also put your attention on what will create growth versus what will stress you out 

Click here for complete show notes 

Episode 078 of Evolution of Brand is sponsored by the FREE podcasting workshop that I'm co-hosting with Tristan Thibodeau on Friday, July 8th 2022 at 4:00pm EST/1:00pm PST. Join us and discover how podcasting can take your brand to the next level! Click here for details and registration

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• "There's million dollar problems. There's 10 million dollar problems. There's billion dollar problems. There will never come a point in business scaling where there won't be problems. That's just not going to happen."
• When hiring people for your team, it's important to understand how they'll best serve you and what type of environment will allow them to grow. They may be strong in one environment, but struggle in another.
• Leaders hire with "happy ears." They vision-cast for the potential of their business AND the potential of a person (without including the person in the conversation, thus leading to them serving multiple roles and burning out)

Click here for complete show notes 

Episode 077 of Evolution of Brand is sponsored by the FREE podcasting workshop that I'm co-hosting with Tristan Thibodeau on Friday, July 8th 2022 at 4:00pm EST/1:00pm PST. Join us and discover how podcasting can take your brand to the next level! Click here for details and registration

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• In order to see tangible results from advertising, it's best to do some sort of training so your level of understanding increases and you don't waste a ton of money trying to learn on the fly
• Social media is all about engagement. If your post doesn't get sufficient engagement in the first hour, the party's over and the platform's algorithm won't push your post to any new people
• Embracing the digital economy is to embrace change. The platforms and the approaches through which you succeed on said platforms will continue to change and evolve as you move forward with your brand. Stay nimble! 

Click here for complete show notes 

Episode 076 of Evolution of Brand is sponsored by the FREE podcasting workshop that I'm co-hosting with Tristan Thibodeau on Friday, July 8th 2022 at 4:00pm EST/1:00pm PST. Join us and discover how podcasting can take your brand to the next level! Click here for details and registration 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• In order to build an audience via live streaming, you need to be patient. You can't do one live video and wonder why the world didn't show up to watch
• Having a growth mindset is important. Your stream won't look the same today as it did a year ago, you will most likely upgrade equipment as you move forward, your skill set will grow, and you'll meet other live streamers that can add value to your community as well
• Live streaming creates a great environment for marketing, generating revenue, networking, creating evergreen content, and developing a skill set that will serve you in a multitude of ways 

Click here for complete show notes 

Episode 075 of Evolution of Brand is sponsored by Leaders Press! Discover how you can build your authority and strengthen your credibility (even when you're not in the room) with your own best-selling book. Click here to learn more

How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Three BIg Takeaways From This Value-Packed Conversation: 

• Experiencing success on LinkedIn starts with answering the following question: "What is my objective and can LinkedIn help me reach it?"
• Instantly sliding into a new connection's DMs and trying to sell them your products or services is completely ineffective and, quite bluntly, annoying as hell. Use LinkedIn to make meaningful connections with people AND look to mutual connections for an official introduction that can instantly add credibility to your effort
• You don't need to post new content on LinkedIn as often as you think. Evaluate your content to make sure it aligns with what your audience will respond to when you do plan to post, but don't set arbitrary quotas for the amount of content you need to post 

Click here for complete show notes 

Episode 074 of Evolution of Brand is sponsored by Leaders Press! Discover how you can build your authority and strengthen your credibility (even when you're not in the room) with your own best-selling book. Click here to learn more

How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Be willing to listen to potential solutions that customers offer. It will save personal bandwidth and reaffirm that you're listening to your customer and letting them be part of the problem-solving process
• Books, podcasts, YouTube channels, and other channels aren't always about winning awards or generating millions of dollars. These platforms serve as strong means of communication that can help current customers and clients understand your brand on a deeper level AND can supply education on topics that are going to be discussed at some point anyway
• Make your customer experiences meaningful and memorable at every juncture. This will lead to better customer retention and not having to chase not customers all the time  

Click here for complete show notes 

Episode 073 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn more

How are professionals dropping the ball as they try to build their brand on podcasts? Get the answers in my free masterclass

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Building genuine relationships is disruptive! Focus your attention very strongly on building quality relationships with your clients and all people you encounter
• Preparation is a huge component of success. Never put yourself in a position to look unprofessional because you didn't take the time to get to know your prospective client. Failing to prepare is preparing to fail
• You can't get to know anyone until you know you. If you don't know the way you are perceived and the way you communicate, you'll never get anyone else to understand you 

Click here for complete show notes 

Episode 072 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn more

Take Your Brand From Unknown to Undeniable with Authority Enhancer. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• YOU own your business. It should not own you. If you don't have healthy habits in your life, you won't have healthy habits in your business either
• Clarity creates confidence. Confidence ignites momentum
• In order to be an effective leader, you need to be a strong communicator. Without communication, your message will get lost and the flow of your business will quickly derail

Click here for complete show notes 

Episode 071 of Evolution of Brand is sponsored by Leaders Press! Discover how you can build your authority and strengthen your credibility (even when you're not in the room) with your own best-selling book. Click here to learn more

Take Your Brand From Unknown to Undeniable with Authority Enhancer: Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!