Evolvepreneur® (After Hours)

By Evolvepreneur.appBusiness Marketing

Evolvepreneur® (After Hours) episodes

June 17, 2023EPS07:007 [Rhonda Dibachi] AI, Entpreneurs and the Manufacturing Frontier
Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Rhonda Dibachi ...
Rhonda Dibachi is a serial entrepreneur and CEO of HeyScottie, an AI-based platform that provides instant online quotes for metal finishing services. With a background in finance and a passion for improving manufacturing processes, Rhonda brings efficiency and innovation to the industry.
She applies principles from the technology startup world to streamline processes and reduce waste. Rhonda encourages entrepreneurs to take action and embrace failure as a stepping stone towards success.
Key Moments :
Rhonda is applying technology and lean manufacturing principles to the metal finishing industry through her company Hey Scotty. This aims to reduce waste and inefficiencies in the ordering and quoting process.

Manufacturing is slower and more difficult to innovate in compared to software due to physical requirements, regulations, and capital expenditures.

Hey Scotty provides instant online quotes for metal finishing jobs using an AI pricing engine. This is much faster than the traditional process of calling and emailing different shops.

Being able to iterate prototypes and designs faster through quicker quoting can lead to better, more innovative products.

The ideal Hey Scotty customer is a metal finishing shop that needs help with the chemistry and processes involved in finishing but has the metalworking capabilities.

A key piece of advice Rhonda would give entrepreneurs is to "fail quickly." Everything you do for the first time will be wrong, so take action and iterate quickly to get to the end goal faster.

Rhonda sees an opportunity to digitize and streamline the inefficient metal finishing industry through technology.

Hey Scotty aims to reduce waste of time and effort in the quoting process for metal finishing jobs.

Being able to get more requests for quotes through Hey Scotty will allow Rhonda to improve the system and pricing engine faster.

The physical nature of manufacturing requires more capital expenditures, regulations and makes innovation more difficult compared to software.

About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!

Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication

Sponsored by Evolvepreneur.app—"Your All In One Business System".
25 min
June 16, 2023EPS06:12 [Lori Konkler] Necessary Tool for Online Entrepreneurs
Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Mechelle McDonald
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Lori Konkler ...

Lori Konkler helps coaches, consultants, and strategists transition from corporate life to remote businesses and powerful personal brands. As the Founder of Xennial Traveler, she assists business owners worldwide in enrolling clients, finding their voice, and establishing credibility. Lori's straightforward marketing approach is valuable for refining branding and expanding businesses.
The podcast emphasizes the importance of building a personal brand to differentiate and build trust with clients. Authenticity is key, and entrepreneurs should let their true selves shine. Lori's current challenge is increasing visibility to scale her brand. Entrepreneurs can connect with Lori through her Strategy and Support Society to elevate their businesses. Personal brands enable clients to connect with the entrepreneur behind the business.
Key Moments:
A personal brand is essential for online entrepreneurs as they are their business. Entrepreneurs represent their brand through their personal brand.

Entrepreneurs often focus on corporate branding but forget about their personal brand which is how they represent their business every day.

Entrepreneurs need to build trust with their clients and customers, and a personal brand helps them connect and build that trust.

Entrepreneurs should "let their freak flag fly" and be authentic to attract the right clients and connections. Done is better than perfect.

Entrepreneurs should not overthink and just show up as themselves to build their personal brand.

An entrepreneur's personal and business life should be connected online to build credibility and opportunities.

Authenticity is the core of any successful personal brand.

Lori's current challenge is stepping out of the back end of her business and putting herself out there more as the face of her brand.

Personal brands help entrepreneurs scale their business by attracting the right clients and opportunities.

Entrepreneurs are encouraged to join Lori's Strategy and Support Society community to take their business to the next level.

About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!

Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication

Sponsored by Evolvepreneur.app—"Your All In One Business System".
20 min
June 15, 2023EPS05:15 [Melissa Smith] Virtual Assistants
Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Christine Campbell Rapin
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Melissa Smith ...

Melissa Smith is the Founder and CEO of the Association of Virtual Assistants and The PVA. She is an accomplished author and mentor, recognized for her expertise in the virtual assistant industry. Melissa has been featured by major media outlets and has received numerous accolades as a trailblazing female entrepreneur.
She started her virtual assistant business to care for her daughter, initially facing challenges but finding success by niching down and providing value to clients. Melissa emphasizes the importance of consistency, building relationships, and remaining open to change in order to maintain a successful and enjoyable business.
Key Moments:
Niche down to a very specific service that people love to pay you for. Focus on the smallest intersection point that you can solve.

Your first clients are yourself. If you don't like something, you can't do it authentically.

Consistency creates the best results. Don't do short-term challenges, build long-term sustainable habits.

Focus on creating value, not just sales. Build relationships over time.

You're often your own best client. Find the thing that comes naturally to you.

Course correct often. Have a long-term plan but be open to changing along the way.

The little things matter. Find joy and fun in your business.

Have a coach to help keep you accountable and on track.

Ask yourself what still centers you and brings you joy in your business.

Make your business an alignment with who you truly are.

About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!

Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication

Sponsored by Evolvepreneur.app—"Your All In One Business System".
21 min
June 14, 2023EPS06:11 [Zac Stucki] Cutting Through The Noise
Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Mechelle McDonald
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Zac Stucki ...
Zac is an experienced operations consultant who has scaled businesses from 7 to 8 figures using Customer-Centric Ops Strategy. He emphasizes the importance of understanding customer needs and focusing on delivering value.
Zac shares the success story of Casper mattress, which made product trials easy for customers. Building trust with employees and empowering teams are vital for business scalability. Ultimately, Zac highlights that authentic customer focus and improving lives are key to achieving business success and profitability.
Key Moments:
Understanding the customer's needs and the "job" they are hiring you to do is critical for business success and scaling. This means understanding the functional, emotional and social aspects of what the customer wants.

Aligning your products and services to meet the customer's needs and job is key. Innovating in ways that actually help the customer, not just adding bells and whistles.

There are two types of innovations that can help scale: efficiency innovations to do things faster/cheaper, and sustaining innovations to better meet customer demands.

Getting stuck in your own vision and dogma can prevent you from pivoting when needed. Being willing to adapt is important.

Focusing on serving customers, not just profit, is what ultimately leads to business success and growth.

Having transparency and an authentic relationship with customers helps you deliver more value and scale.

Building systems and processes that your team can replicate helps scale a business, not just relying on the founder.

Getting out of your own way and trusting your team is necessary for growth beyond a certain point.

Marketing messaging should speak to the "job" the customer is hiring you to do.

Trial periods and other strategies can help customers try your product and see that you can do the job. This cuts through the noise.

About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!

Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication

Sponsored by Evolvepreneur.app—"Your All In One Business System".
36 min
June 13, 2023EPS05:14 [Shawn Bayley] Quadruple Your Earnings
Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Christine Campbell Rapin
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Shawn Bayley ...
Shawn is a funnel expert who helps high-ticket coaches achieve success. With expertise in copywriting, he offers valuable marketing and conversion tips. Shawn's business journey taught him the importance of acquiring skills and removing neediness from marketing. He plans to focus on group coaching and working with select high-ticket clients, building authority through writing books. His advice to entrepreneurs is to embrace the lifelong journey of entrepreneurship and avoid comparison.
Key Moments:
Start small and simple, then build and scale. Don't launch a complex product or business from the start.

Acquire the necessary skills before launching a business. Learn copywriting, marketing, and sales.

Test and validate your offers before building an entire funnel. See if there is interest first.

Build authority in a concise way initially, then provide more details later on. Keep it short and tight at first.

Remove neediness from your marketing. Make prospects chase and pursue you, not the other way around.

Focus on building the business you want, not just a successful business. Have a life you want your business to be part of.

Specialize in a niche and work with a select number of high-quality clients. Don't take on every client.

Books can help build authority and establish you as an expert in your field.

Don't compare yourself to other entrepreneurs. Everyone's journey is different.

Entrepreneurship is a lifelong process with no end. Keep learning and improving.

About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!
Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication

Sponsored by Evolvepreneur.app—"Your All In One Business System".
18 min
June 12, 2023EPS07:006 [Hugh Massie] Entrepreneurial Quantum Leaps
Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Hugh Massie ...

Hugh Massie, the Executive Chairman and Founder of DNA Behavior International, is a renowned Behavioral Finance Trailblazer and Money Energy Pioneer. With 40 years of international business experience, he helps individuals develop a growth mindset and a healthier relationship with money. Hugh's work has benefited over two million people, reducing their stress and increasing their happiness and success.
Drawing from over 4,000 scientifically measured behavior and money insights, he has authored books on mastering money energy, discovering financial personality, and managing leadership behavior. Through coaching and charity efforts, Hugh is dedicated to helping entrepreneurs unleash their potential, preserve wealth for future generations, and understand the connection between money stress and overall well-being.
Key Moments:
Hugh helps people develop a growth mindset and unleash their true money energy potential to make quantum leaps in life and business.

Hugh started his career as an accountant but realized people's behavior changes when money is involved, so he pivoted to focus on behavior and money consciousness.

Hugh believes in starting small and growing organically rather than trying to grow too big too quickly.

Money can cause stress that impacts people's health and wellbeing.

To be successful as an entrepreneur, you need resilience and the ability to pivot your strategy as needed while keeping the same purpose.

Passing wealth to future generations is complex and depends on each family member's talents and needs.

Hugh created a charity for boys without fathers because he believes mentoring youth helps build an exponential mindset.

Hugh helps people make better decisions by connecting them to their inner selves and identities beyond just economic factors.

Hugh has helped families avoid exploding or falling apart by focusing them beyond just the money.

Hugh's latest focus is on money energy and how it relates to stress, health and longevity.

About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!

Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication

Sponsored by Evolvepreneur.app—"Your All In One Business System".
21 min
June 10, 2023EPS07:005 [Luisa Ferrario] Get Qualified Leads Coming to You
Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Luisa Ferrario ...
Luisa Ferrario is a seasoned entrepreneur and growth mindset coach who empowers women entrepreneurs to achieve six-figure success. With over 25 years of entrepreneurial experience, she emphasizes mindset, emotions, and leadership skills in business acceleration. Leading the Wealthier Women Entrepreneurs community on Facebook, Luisa fosters a supportive environment. Through personalized coaching, she helps clients build confidence, attract leads, and overcome obstacles. Her new course offers over 100 strategies to become an authentic lead magnet and generate qualified leads.
Key Moments:
Louisa focuses on mindset, emotion set, and energy set to help entrepreneurs attract qualified leads and convert them into clients. Being authentic and intentional is important.

Having the right emotion set means being aware of your emotions and thoughts to attract what you want and repel what you don't.

Louisa recommends being authentic and in places where you're passionate to naturally attract qualified leads.

Louisa coaches different people differently based on their needs, focusing on helping them express their uniqueness and potential.

Confidence and authoritativeness, rather than authority, help people be themselves and shine.

An example case showed how being honest with a business partner helped resolve issues and grow the business significantly.

Louisa has a course called "Get Qualified Leads Now" that teaches 100+ online and offline ways to attract leads.

The course helps define ideal clients, niches, and marketing and selling strategies.

Spontaneity and integrity are important but can be challenging in corporate environments.

Transforming people by helping them meet themselves is Louisa's goal as a coach.

About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!

Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication

Sponsored by Evolvepreneur.app—"Your All In One Business System".
25 min
June 09, 2023EPS06:10 [Chris Miles] Fast Financial Results
Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Mechelle McDonald
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Chris Miles ...

Chris Miles, the Cash Flow Expert and Anti-Financial Advisor, teaches entrepreneurs and professionals how to make their money work for them. Through his company, Money Ripples, he has helped clients increase their cash flow by over $300 million in the last 13 years.
Inspired by his father's financial struggles, Chris pursued a career in finance to assist others in achieving financial freedom. He founded Money Ripples to teach clients how to generate passive income and prioritize creating value for them. By serving and solving clients' problems, financial success naturally follows.
Chris emphasizes the importance of having an abundant mindset and not relying on specific clients, as it attracts more opportunities. He advises entrepreneurs to focus on serving more people to grow their businesses.
Key Moments:
Money mindset plays an important role in business success. Having an abundant mindset where you don't need money attracts more opportunities.

Focus on creating value for others instead of how to make money. Dollars follow the value you create.

Serve people and solve their problems to create a win-win. Money is a byproduct of the value you provide.

Connect with people authentically and become a friend first before talking about business. This builds trust.

Gratitude and having a heart of service are important for business and life.

People can sense your energy and mindset, so be conscious of what you emit.

Teaching and sharing knowledge is one of the greatest gifts we can give.

Having multiple streams of income outside your business creates real freedom.

Getting to a point where you don't need money in your business can actually help you make more money.

Focus on how you can serve more people, not how to make more money. Money will follow.

About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!

Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication

Sponsored by Evolvepreneur.app—"Your All In One Business System".
27 min
June 08, 2023EPS05:13 [Laura "LauraAura" Wallace] Creating and Aligned Business
Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Christine Campbell Rapin
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Laura (LauraAura) Wallace ...

Laura Aura is an Alignment Coach who supports female entrepreneurs in finding personal alignment and embracing their true desires. She started her own graphic design business while six months pregnant and navigated the challenges of balancing motherhood and entrepreneurship. The impact of COVID-19 led her to reassess her goals and pursue alignment coaching.
Laura's coaching process involves bringing awareness to emotions, reframing negative thoughts, and aligning actions accordingly. She aims to reach a larger audience through speaking engagements, writing a book, and assisting more entrepreneurs in finding alignment.
Key Moments:
Alignment is being and doing all that you are. Running your business the way you want to, building your empire the way you want to, and caring for your soul, mind and body.

We often run our businesses the way we think we should instead of the way we want to. This leads to feeling lost and lacking clarity.

When you're truly called for something, the universe will force you into that place. But you have to listen to the signs and signals.

Laura had to let go of everything - her employees, office - during COVID to find out what she truly wanted. She asked herself "What does Laura want?".

The PowerBack process helps you get back on track when you feel overwhelmed: Awareness, Unpack, Reframe, Align.

Reframing a frantic feeling to one of being in control can reconnect you with yourself.

Taking the next step from an aligned place is more effective than from a misaligned place.

Laura's vision for the future includes sharing her message on a larger scale through speaking, writing a book, and supporting more female entrepreneurs.

Seeking awareness, unpacking feelings, reframing, and aligning is what you're called to do. It's time to answer that call.

Female entrepreneurs need to step into what makes them unique.

About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!

Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication

Sponsored by Evolvepreneur.app—"Your All In One Business System".
18 min
June 07, 2023EPS06:09 [Denise O’Donnell] Striking a Balance as a Small Business CEO
Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Mechelle McDonald
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.

My very special guest today is Denise O’Donnell ...

Denise is a CFO involved in building a new art school in Kentucky. She tackles commercial and financial challenges, understands higher education innovation, and embraces digital solutions. Denise also oversees Human Capital Management, prioritizing a healthy workplace culture that promotes inclusion. She emphasizes trust-building through authentic client conversations, advises entrepreneurs to differentiate dreams from pipe dreams, and advocates for purpose and contentment over constant happiness. Denise recommends hiring a team for mundane tasks while focusing on visionary entrepreneurship.
Key Moments:
Having open, authentic conversations is important. It allows you to understand each other better and move past misunderstandings.

As an entrepreneur, you have to learn to deal with rejection and see it as an opportunity for growth, not a reflection of your self-worth.

It's important to separate your business success from your self-worth. Your net worth does not define your self-worth.

Entrepreneurs have to strike a balance between dreaming, doing, and driving their business. They need to separate dreams from realistic goals.

Entrepreneurs need to build a team that can handle mundane tasks so they can focus on the strategic and creative work.

Entrepreneurs struggle to talk about money even though making money is often the goal of their business. They need to overcome this.

Entrepreneurs need to have honest conversations with themselves about what they really want from their business and life. This provides clarity and focus.

Letting go and trusting a team is difficult for some entrepreneurs but necessary to scale the business.

Living a life of purpose, separate from work, helps provide balance and contentment.

Learning to say "no" and frame it positively can help entrepreneurs maintain balance and avoid burnout.

About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.

If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.

Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".

Subscribe and get immediate access!

Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication

Sponsored by Evolvepreneur.app—"Your All In One Business System".
33 min

About Evolvepreneur® (After Hours)

From the publisher's feed

As a time-poor, typically underfunded online entrepreneur who receives so much conflicting advice about the best ways to grow your business, how can you compete with the big end of town without any of the resources they have at their disposal?

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