The industry has fallen in love with carbon! We’ve been talking about it since 1988, long before it was cool, and finally the industry is embracing the carbon conversation. But what is carbon and why do we want it in our program? What kinds of carbon should we be looking for? Lawrence Mayhew helps us understand the use, and real value, of carbon in our fertility programs. This is the quintessential carbon discussion and one that will help any grass grower navigate the new “carbon” marketplace.