Have you ever hit “send” on a pitch and then sat there wondering… was that the right time? In this episode, Amy gets real about when to reach out to brands and media (and when not to). With the holidays here and Q4 wrapping up, timing can make or break your pitch. Amy shares exactly what days and times she recommends for sending emails, how long to wait before following up, and why your follow-up should never just say “checking in.” She also talks about how brands handle end-of-year budgets and why this season is actually a great time to prep for big things in 2026. Whether you're totally new to pitching or just want to stop overthinking the timing, Amy's honest tips will help you pitch smarter, not harder.

Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/


Episode highlights:
(0:00) Intro
(2:14) Why now’s a tricky time
(2:57) Why Mondays and Fridays are a no-go
(4:12) How long to wait before following up (and what not to say)
(6:27) Follow-up emails that actually get replies
(8:16) How year-end budgets can work in your favor
(9:44) What to know about pitching around the holidays
(11:24) Quiet weeks? Use them to prep for the new year
(12:11) Details on Amy’s free masterclass
(12:33) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

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