How rituals, retrospectives and routines make or break execution.

In the final episode of our miniseries on execution, executive coach Audrey Camp explores the overlooked power of rituals and rhythm. How do you keep goals alive beyond the kickoff meeting?

What routines actually help execution stick?

And why is the retrospective the most undervalued meeting in any startup?

Lucas and Audrey dig into how OKRs should be integrated into your team’s day-to-day—not treated like an extra task. They also discuss the danger of over-relying on tools, and why every leader needs to build their own “execution muscle.”

In this episode you’ll learn:

• Why the OKR retrospective is the most powerful tool for growth and learning
• How to embed goals into your weekly rhythm without adding extra meetings
• The difference between tools and muscles—and why OKRs need both
• How leaders should use AI without outsourcing their leadership
• Why celebrating both wins and failures builds a stronger culture

About Audrey Camp:

Audrey is an executive coach working with scaleups across Europe. With a background in communication and deep experience from Cognite, she helps leaders grow into their roles, define what matters, and execute with clarity and impact.

Host: Lucas Weldeghebriel, editor in chief and CEO in Shifter

📌 just to be fully transparent: Shifter and Audrey Camp have a commercial partnership around a paid OKR program. I, Lucas Weldeghebriel, am both the editor-in-chief and CEO of Shifter, and I’m also one of the course facilitators. This episode is editorially produced, but we want to disclose this collaboration to ensure full transparency.

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