Sign up to save your podcasts
Or
Share Executive Interview: Comcast Discusses Ad Measurement Challenges; The Soon-To-Disappear Cookie, and Cohesive, Cross-Media Measurement and Innovation
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Executive Interview: Comcast Discusses Ad Measurement Challenges; The Soon-To-Disappear Cookie, and Cohesive, Cross-Media Measurement and Innovation
Larry Allen, VP/GM, of Data and Addressable Enablement at Comcast Advertising joins me for a detailed discussion on how the shift in viewing habits to all screens is making it difficult to provide cohesive cross-media measurement. We discuss the impact of the loss of third-party cookies, the challenges and opportunities that exist with measurement at scale, including with FAST services, and the potential role of AI tech to fill in measurement gaps. Finally, we highlight why the industry needs a clear set of guidelines on how the industry wants to approach measurement across inventory owners and distributors to provide a common language for measurement cross-platforms.
Podcast produced by Security Halt Media
View all episodes
By Dan Rayburn
5
1414 ratings
Larry Allen, VP/GM, of Data and Addressable Enablement at Comcast Advertising joins me for a detailed discussion on how the shift in viewing habits to all screens is making it difficult to provide cohesive cross-media measurement. We discuss the impact of the loss of third-party cookies, the challenges and opportunities that exist with measurement at scale, including with FAST services, and the potential role of AI tech to fill in measurement gaps. Finally, we highlight why the industry needs a clear set of guidelines on how the industry wants to approach measurement across inventory owners and distributors to provide a common language for measurement cross-platforms.
Podcast produced by Security Halt Media
More shows like The Dan Rayburn Podcast
View all
WSJ Tech News Briefing
1,646 Listeners
Mad Money w/ Jim Cramer
4,079 Listeners
WSJ Your Money Briefing
1,745 Listeners
The Vergecast
3,669 Listeners
Goldman Sachs Exchanges
989 Listeners
Decoder with Nilay Patel
3,141 Listeners
Odd Lots
1,773 Listeners
Pivot
9,109 Listeners
Channels with Peter Kafka
551 Listeners
Bloomberg Business of Sports
148 Listeners
Thoughts on the Market
1,261 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,045 Listeners
Dwarkesh Podcast
388 Listeners
The Sports Media Podcast
307 Listeners
Bloomberg Tech
51 Listeners