Sign up to save your podcasts
Or
Share Executive Interview: Comcast Discusses Ad Measurement Challenges; The Soon-To-Disappear Cookie, and Cohesive, Cross-Media Measurement and Innovation
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Executive Interview: Comcast Discusses Ad Measurement Challenges; The Soon-To-Disappear Cookie, and Cohesive, Cross-Media Measurement and Innovation
Larry Allen, VP/GM, of Data and Addressable Enablement at Comcast Advertising joins me for a detailed discussion on how the shift in viewing habits to all screens is making it difficult to provide cohesive cross-media measurement. We discuss the impact of the loss of third-party cookies, the challenges and opportunities that exist with measurement at scale, including with FAST services, and the potential role of AI tech to fill in measurement gaps. Finally, we highlight why the industry needs a clear set of guidelines on how the industry wants to approach measurement across inventory owners and distributors to provide a common language for measurement cross-platforms.
Podcast produced by Security Halt Media
View all episodes
By Dan Rayburn
5
1515 ratings
Larry Allen, VP/GM, of Data and Addressable Enablement at Comcast Advertising joins me for a detailed discussion on how the shift in viewing habits to all screens is making it difficult to provide cohesive cross-media measurement. We discuss the impact of the loss of third-party cookies, the challenges and opportunities that exist with measurement at scale, including with FAST services, and the potential role of AI tech to fill in measurement gaps. Finally, we highlight why the industry needs a clear set of guidelines on how the industry wants to approach measurement across inventory owners and distributors to provide a common language for measurement cross-platforms.
Podcast produced by Security Halt Media
More shows like The Dan Rayburn Podcast
View all
Motley Fool Money
3,221 Listeners
This Week in Startups
1,278 Listeners
a16z Podcast
1,081 Listeners
Acquired
4,206 Listeners
Odd Lots
1,857 Listeners
Founders
2,036 Listeners
The Compound and Friends
2,090 Listeners
The Prof G Pod with Scott Galloway
5,448 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,633 Listeners
Barron's Streetwise
1,556 Listeners
Sharp Tech with Ben Thompson
95 Listeners
Investing Experts
61 Listeners
BG2Pod with Brad Gerstner and Bill Gurley
485 Listeners
Money Stuff: The Podcast
383 Listeners
Prof G Markets
1,306 Listeners