Adriana Usvat is the managing partner for FLC Group, a marketing services agency based in Dubai that’s focused on consumer engagement and experiences. Listen in as Adriana shares her story of how FLC Group was started in 2008, in the midst of the recession. Overcoming obstacles and managing growth during such a tumultuous time was no easy feat. Today, FLC Group is one of the best marketing and event management agencies in Dubai. Tune in! Timestamped show notes 02:20 - Adriana’s Origin Story 05:33 - Why hire Adriana’s FLC Group 07:58 - Marketing vs Sales 08:50 - Opportunity during recession 10:53 - Simple changes 13:32 - An outside perspective 14:43 - Engagement, simplicity, awareness 17:25 - Fostering creativity 21:47 - Honesty is the biggest form of loyalty 23:16 - Marketing in 2022 26:42 - Seamless online and on-ground experience 28:38 - Humor and surprise  32:41 - Challenges with clients 35:53 - Video marketing 37:36 - Habits 42:45 - Advice for aspiring female entrepreneurs Links FLC Group: https://flc-me.com/

Experiences, Engagement, and Marketing | Adriana Usvat

Wonder, a podcast by Entrepreneurs’ Organization (https://www.eonetwork.org/), places women entrepreneurs in conversation with those thought leaders who amaze, astonish and inspire. Each guest shares their own journey with entrepreneur and host, Kalika Yap, giving insight into the ordinary challenges of extraordinary people.

Featured guests include: Lisa Sugar of pop culture hub, PopSugar; Toni Ko, founder of NYX Cosmetics; and Devin Alexander, celebrity chef and nutrition expert on The Biggest Loser. Tune into this podcast to marvel at the meaningful insights of entrepreneurs.

Learn more about Entrepreneurs’ Organization (https://www.eonetwork.org/), the leading peer-to-peer network exclusively for entrepreneurs.

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John Assaraf, also known as “The Brain Whisperer,” is one of the leading high performance and success coaches in the world. He is the CEO of MyNeuroGym.com, a neuroscience-based company that is dedicated to helping individuals improve and strengthen their mindset to help them achieve their goals. John is a behavioral neuroscience researcher who has been featured on Larry King, Anderson Cooper, and the Ellen DeGeneres Show. He is also a New York Times Bestselling Author, having written 4 books that have been translated into 35 languages. John has been featured in 11 movies, including the film “The Secret,” based on the book by Rhonda Byrne.  Timestamped show notes 01:43 - Movie experience 07:11 - NeuroGym 09:44 - Advice for entrepreneurs 13:56 - John’s Catalyst 20:01 - Books and fun 21:26 - Brainathon 23:05 - Building habits 25:47 - Running a business well 30:29 - The Brain Post-COVID 40:07 - Fight, Flight, or Freeze 45:35 - Awareness Links John’s Website: https://www.johnassaraf.com/  My NeuroGym: https://myneurogym.com/

Turn the Mess Into the Message | John Assaraf

Lindsay Nahmiache is the co-founder of Jive PR + Digital, an award-winning marketing agency. She is also the CMO of Songtradr, a global B2B music platform for artists and music buyers. Lindsay was recognized as one of the 100 Most Powerful Women by The Financial Post, the Enterprising Woman of the Year, Top 40 Under 40, and Profit: Top Female Entrepreneurs among other accolades. Needless to say, Lindsay has made quite an impact. Listen in as she shares her stories of how she started, how she plans to keep moving forward, and how you too can dive into the world of entrepreneurship.    Timestamps: 01:55 - Life Update 04:07 - Momtrepreneur 05:48 - Is entrepreneurship a good path? 07:58 - Getting started 10:42 - Learning from obstacles 15:33 - Ideas for the future 18:06 - Looking forward 22:29 - Daily habits 29:11 - Finding a coach 31:21 - Learning your blind spots    Links: Lindsay’s LinkedIn: https://www.linkedin.com/in/lindsaynahmiache/ Jive PR + Digital: https://jiveprdigital.com/ Songtradr: https://www.songtradr.com/

The Wonderful World of Entrepreneurhsip | Lindsay Nahmiache

Van Lai-DuMone is the founder of worksmart, a progressive team and leadership development consultancy that emphasizes creativity and experiential learning in order to enrich company culture and performance. Some of worksmart’s notable clients include the likes of Google, LinkedIn, and MeUndies. Van credits her upbringing in shaping how she sees the world. Her family moved to the US as war refugees from Vietnam and watched her parents pave a new life for themselves in an unfamiliar environment. She witnessed firsthand how creativity, curiosity, and innovation can help people improve their circumstances. Van’s 17 years of corporate and start-up experience give her the edge she needs on her journey to rewrite the way creativity is applied in the workplace. Listen in!   Timestamps: 02:00 - Starting worksmart 03:56 - Creativity in the workplace 05:51 - Being creative 07:26 - Creativity in youth 10:37 - Coaxing out creativity 12:48 - Thriving clients 15:39 - Other creative exercises 18:43 - Van’s Ted Talk 24:57 - Van’s Inspiring Mother 27:02 - Experiencing chaos 32:15 - Reframing 36:27 - Transformation 39:54 - Looking forward 43:40 - Open to possibility 45:23 - Getting in touch 46:29 - Do today’s work today 49:22 - Habits that lead to success   Links: Worksmart: https://www.worksmartadvantage.com/ Van’s LinkedIn: https://www.linkedin.com/in/vanlaidumone/  

Creativity in the Workplace | Van Lai-DuMone

Description:  Tanya Chernova is a renowned speaker, author, and business expert who has traveled over 50 countries sharing her knowledge. She has spoken for numerous brands such as Cisco, Henessy, and NASA. Her workshop, The Neuroscience of Success, focuses on helping entrepreneurs improve their lives by acknowledging patterns, transforming their neuronal wiring, and igniting confidence. Tanya was also named one of the Top 100 Most Powerful Women in Canada by the Financial Post and WXN and was the #1 Rated Speaker for EO’s Global Leadership Conference in 2016. Listen in as she shares her insights on how you can create the life you love in every area.   Timestamps: 02:19 - Training your brain 03:15 - Being intentional 05:44 - Ordinary to extraordinary 11:53 - Becoming the best person you can be 13:16 - Oxytocin makes us smarter 16:57 - Positive vs passive 20:47 - Assumptions 24:56 - Journeys 29:54 - Self-confidence 34:10 - Getting over self-sabotage 39:32 - Worrying about the future 46:40 - Looking forward 50:30 - A typical day   Links: Tanya’s Website: https://tanyachernova.com/  

Joy Per Minute | Tanya Chernova

Scott Cohen is a serial entrepreneur and investor. Throughout his career, Scott has shown that he is able to build successful tech companies from the ground up all the way to a successful exit. His most recent venture, Byte, a direct-to-consumer brand for oral care and invisible teeth aligners, was acquired in 2021 for over a billion dollars. Byte was the fourth start-up in Los Angeles to exit for over a billion dollars. Listen in and listen as Scott shares his insights and experiences.   Timestamps: 03:32 - Billion dollar exits 04:48 - Starting Byte 06:49 - Enduring COVID 10:59 - Net Promoter Score 12:53 - Branding 15:21 - Data 18:26 - Hiring people 24:33 - Advice for entrepreneurs 26:31 - Grit and determination 27:47 - Entrepreneurs: born or made? 29:38 - Scott’s kids 31:03 - Motivation 33:28 - Giving back   Links: Scott’s Website: https://www.thescottcohen.com/  

Experiences, Engagement, and Marketing | Adriana Usvat

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