Podcasts were once a mystical beast, but with the barrier to entry getting easier, more people are looking to podcasting to play a key part in their content marketing strategies. It's great for nurturing your audience, content creation, but did you know that you can use your podcast to book speaking gigs? 

In This Episode

• Producing podcasts, and being your own best client
• Podcasting planning tips for beginners!
• Getting started is easier than you think
• Microphones, Should you go expensive?
• Why you shouldn't seek sponsorship, affiliate marketing, and how to use a podcast for business
• Being an awesome podcast guest and landing guest spots on shows
• How do you say no to a guest request?
• Should you challenge your guests?
• The importance of listening back to old episodes and why you shouldn't wrestle your boss pantless

"I don't want to live my life out of integrity" - Scott

"Make sure you're doing a show that you're choosing a workload that you can consistently maintain" - Scott

"I was thinking so small, and I was actually setting myself up for failure by believing that" - Scott

"My podcast, for me, is my most important tool in business now" - Claire

"I know a lot of what I want to ask them about already" - Claire

"As a host, it's your job to protect your audience" - Scott

"As a host, I'm developing as I listen to these people" - Claire

Episode 9 with Mark Whitehand

https://itunes.apple.com/ca/podcast/ef009-creating-proper-narrative-using-story-mark-whitehand/id1437164372?i=1000423035611&mt=2

Scott's bubble

www.facebook.com/podcastscott

Instagram: Scott_Doucet 

More Claire!

https://m.facebook.com/clairedowdallcommunity/

How did Kul nearly cause 30,000 people to evacuate a football stadium? How did he overcome the bully in his own mind? How are his events doubling in size so quickly? The simple answer is to listen to this episode and find out! Passion, potential, and progress are all addressed in this inspiring episode! Kul has an enthusiasm and intensity that are hard to ignore, and worth tuning in to hear!

In This Episode

• From high achieving police officer to personal development
• Living life on your own terms
• The power of truly connecting with people
• How many lives have you changed?
• What makes a leader?
• The comfort that comes from discomfort
• The most important thing you can do to remove the fear of success from your life

"I needed to give back to society by trying to change society"

"There's a lot of noise that goes on in this personal development industry"

"If you are buying into somebody else's vision of what is right and what is wrong then you are completely going against everything that you ever believed"

"Give value to the highest level and it'll pay rewards"

"Some people are only happy when they're unhappy"

"Stand up to the bully inside your head"

Check out the event!

https://www.eventbrite.co.uk/e/ignite-your-inner-potential-2019-tickets-48406849189

Claire is joined by the epic storyteller and ever foul mouthed Mark Whitehand to discuss the power of story, showing up as yourself, and using video as a means of communication. This one gets into come intense, emotional and hilarious places! Find out why Video is king, copywriting is dead, and what a man covered in feces has to go through to get a decent shower.

In This Episode

• Throwing a hand grenade into a round table discussion
• People buy when they feel something
• Bearing your entire soul for a great story
• Doing the research and learning about people
• What if people don't like you?
• Words, tone, body language and the messages they convey
• The coffee version of you vs the fake version of you.

"I'll tell you why storytelling, because absolutely f*** all else works"

"The emotion has to come before the logic and the practical things"

"You need zero training to be a storyteller"

"People rally to the cause of you bettering yourself"

"People are thinking more about themselves than anybody else"

"I don't have to prove you wrong for me to still be right"

"The only people you're fooling are the ones that don't know you"

More Mark!

https://www.facebook.com/groups/StorytellingEntrepreneurs/

Welcome back to the Expert Focus Podcast! In this episode, Claire is joined by Leslie Ehm. Leslie is the president and chief fire starter at Combustion Training. She's also a keynote speaker, badass entrepreneur and a boxer for good. Claire and Leslie cover a lot of important ground in this one: they debunk "the hustle", address the label of "Mompreneur", and discuss the things that will rob you of your swagger.

In This Episode

• Being a Canadian who is actually British
• A passionate communicator and the voices in your life
• Shrugging off the messaging of others and trusting your rhythm
• Balancing business and family life
• Your Swagger and what will try to rob you of it

"I'm someone who really believes in eating up the opportunities that are in front of you because you don't know what's going to happen next"

"Why not you?"

"If you desperately want to communicate, you'll do whatever you have to do"

"You gotta be careful of the stories that you hear, because nobody is that perfect"

"If you want to be a leader, you better look down because that's where your followers are"

"Nobody can take your power"

More Leslie!

www.leslieehm.com

www.combustionco.com

The best copywriter on earth (and former voice actor) Adil Amarsi joins Claire on today's episode of the Expert Focus Podcast. They discuss all things copywriting and selling a story. Adil drops some seriously useful tips, insights and knowledge in this episode. Hear it, Learn it, Apply it.

In This Episode

• The instant sales letter
• Sharing results with people
• How Adil's podcast has impacted his business
• Writing in your voice, from your emotions
• Tips for people who comes comfortable speaking than writing

"A 4 million increase in revenue is not bad"

"Everyone's got their own thing"

"I'm just going out there and writing"

"It all comes down to managing perception"

"If your audience is used to hearing you use words like "gunna", use the word "gunna" in your writing"

More Adil

www.adilamarsi.com

Don't forget to reach out and tell Claire what you think of the show!

Claire is joined by the gentlemanly and influential Bob Burg. Bob is the author of The Go Giver, and speaks all over the world on topics related to the book. He's written a new one called The Go Giver Influencer, and is here to talk about the word influence, and what it means. He also talks about power, tact, and making sales as well as building powerful relationships!

In This Episode

• The pull of influence
• Me Focus and Other Focus
• Selling your services
• Effectively building relationships on social media
• Influence versus Power
• 5 things you can do right now to get massive results from your life

"The essence, if you will, of influence us pull. Pull as opposed to push"

"So many people don't like the idea that they're having to sell their services because they see selling as something negative or bad"

"Be able to give them a reason why you're connecting"

"You cannot growth hack a relationship"

"I wouldn't look at power as a bad thing, I would look at force as a bad thing"

"We want to be liked, and we want to be liked by everyone"

More Bob!

www.thegogiver.com

Oli Luke started in business at 15 years old in a pretty unique niche. As he grew as a person so did his outlook on things, and he found himself lost in trying to find his "why". During a mastermind, a blunt business owner handed his purpose to him in the simplest terms possible: build big businesses.

In This Episode

• Oli sets a hefty goal: 5 million by 30
• Being a business owner, a partner and a parent.
• Building a business instead of being an expert
• Direct mail strategies that are working extremely well

"You're a business owner, your why is to build big ****ing businesses"

"You have a real detachment to the money in the bank account, it feels more like a points game"

"It's an easier decision when you take the emotion out of it"

"I can't think of a big business that's been built on 1 person doing all the work"

"We're advertising to people at the end of the day and people like to be entertained"

"I failed English really bad and then became a copywriter"

To get in touch with Oli

www.oliluke.com

Marketing was and has been Teresa's entire life. From helping massive companies like Land Rover to smaller businesses, she has definitely made an impact on many levels for many people. After working for an agency for a while, she decided to embark on her own and start a business after deciding that she wanted a job that she enjoyed a lot more.

In This Episode

• From working for an agency to owning her own.
• How the business changed when Teresa started hiring a team and building her brand
• Getting speaking gigs and Teresa's secret to getting tons of bookings
• Where someone should start when it comes to promoting on social media
• The best advice Teresa can give when it comes to marketing to your ideal clients

"The thing that really spurred me on is that no one believed in me" - Teresa

"You've gotta prove you know what you're talking about" - Teresa

"I just started saying yes to anything and everything" - Teresa

"You don't know the impact you're going to have on that audience" - Teresa

"Nobody can be expected to be an expert on everything" - Claire

"Who are your customers and what platform are they on?" - Teresa

"Just let them talk, and listen to what they have to say" - Teresa

Phil Gerbyshak is the Chief Connections Officer of Digital Selling Strategies. He's also an award winning speaker, trainer and coach who has been using digital strategies to build business for nearly 20 years. When he's not helping others with their online sales strategies, he can be found having a conversation with someone interesting on his Podcast: Conversations with Phil, or walking on a beautiful Florida beach.

In This Episode

• The long road to making a profit on the internet.
• The addiction to Ego
• Why repeating the message is worth it
• Conversations With Phil
• Tips for using the internet far more effectively

"The social part of social media is the lost art" - Phil

"People can feel your intentions across the Internet" - Phil

"We still crave the personal connection, the real touch" - Phil

"You don't get paid in likes" - Phil

"Get it out there and get feedback, and then iterate and make better" - Phil

Speaker, Author and email marketing pro Nathan Littleton joins Claire on today's episode of Expert Focus. From being a 12 year old web designer to building email newsletters that convert and get massive results, Nathan is no stranger to the world of business, and what works within the realm of marketing and human psychology. Tune in to find out useful things you can be applying to your own emails!

In This Episode

• How Nathan got his start in business at 12 years old and how it lead to email marketing
• How marketing has changed, and why money is being wasted
• The principle of 80/20 in email marketing
• Awful subject lines and how to improve them
• A moment of fear and a ridiculous response

"I started my first business when I was 12" - Nathan

"There's a lot of wasted money that's going into marketing right now" - Nathan

"People want to work with people who make their life easy" - Claire

"It's not just about being great, it's about being helpful as well" - Claire

"The content you create is based on an area of your expertise" - Nathan

"Email newsletters can work, just don't copy everything you see in your own email inbox"