Expert Marketing Matters

Expert Marketing Matters

By NewfangledArtsDesign
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Expert Marketing Matters episodes

  • Our Data is Our Experience

    In this episode of Expert Marketing Matters, Chris Butler and Mark O'Brien discuss the role data and measurement play in evaluating success and making future recommendations...

    34 min
  • Form-First Design

    In this episode of Expert Marketing Matters, Chris Butler, Lauren Clarke, and Dave Mello discuss some of the technical aspects of digital marketing, from data integrity to the design of forms...

    42 min
  • The Current State of Marketing Automation

    In this episode, Chris Butler, Mark O'Brien, and Holly Fong discuss the current state of marketing automation - from how the marketplace is changing functionally and financially, to the techniques that are proving themselves most valuable to marketing teams...

    33 min
  • How to Make a Podcast

    In this episode, your hosts Chris Butler, Mark O'Brien, and Lauren Siler discuss how to create a podcast, from the strategic shaping of the program to the technical how-to of setting up a recording studio...

    33 min
  • Prospect Experience Design

    In this episode of the Expert Marketing Matters podcast, your hosts, Chris Butler, Mark O'Brien and Lauren Siler, discuss why user experience design must be understood differently in the marketing context...

    37 min
  • Building Your Firm on Salesforce

    In this episode of the Expert Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler, and Lauren Siler, discuss how to use Salesforce to get a holistic view of your business through real-time insight.

    24 min
  • The Business of Expertise with David C. Baker

    In this episode of the Expert Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler, and Lauren Siler, are joined by David C. Baker to discuss his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth.

    27 min
  • What Does Lead Nurturing Really Mean

    In this episode of the Expert Marketing Matters podcast, your hosts, Chris Butler, Lauren Siler, and Holly Fong, discuss nurturing leads through an optimized digital system that includes content marketing, website design, and automation strategy.

    28 min

About Expert Marketing Matters

From the publisher's feed

Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line.