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Expert Marketing Matters episodes
- The Interplay Between Public Speaking and Digital Marketing
Chris, Lauren, and Mark share their experiences with public speaking and how powerful it can be in supporting an agency's content strategy.
28 min - Making Your Message Meaningful to Your Prospects
In this episode of Expert Marketing Matters, Lauren McGaha (finally) has Holly Fong back on the podcast to discuss the challenge of lining up your marketing objectives with your prospects' business priorities, so that they actually pay attention to what you have to say.
35 min - Incrementally Building Your Marketing Machine
In this episode of Expert Marketing Matters, Mark interviews Sarah Durham of Big Duck about how establishing a focused positioning led her firm over the past 25 years to incrementally build their marketing and sales machine, which has helped their business thrive.
26 min - Strategist, Consultant, or Coach?Do you need a strategist, consultant, or a coach? These three roles get thrown around a lot at Newfangled and describe the different postures taken at different times with clients. Chris, Lauren, and Mark draw distinctions between the three and how each one comes to bear in the life cycle of work with clients.32 min
- "There's Relief in Focus"
In this episode of Expert Marketing Matters, Sara Bacon, CEO of Command C, joins Mark, Chris and Lauren for a conversation on how she has lead her firm into a new focus for a new kind of client...
34 min - Profiles in Successful Firm Leadership: A Conversation with Sonia Greteman
In this episode of Expert Marketing Matters, Mark O'Brien interviews Sonia Greteman, CEO of The Greteman Group, on what has made her firm successful...
30 min - Retaining Expertise, Reimagining the Business
In this episode, Mark interviews Mike Seyfer and Stephen Moegling, leaders at Hailey Sault, an agency focused on health care brands, innovative startups and cause-driven organizations in pursuit of the greater good...
39 min - Podcasting Behind-the-Scenes
In this episode, Chris, Mark, and Lauren discuss how they produce Newfangled's podcasts, what has worked, what hasn't, and what changes are coming next...
30 min - Should Your Website Have an "About You" Page?
In this episode, Chris, Mark, and Lauren discuss the role an "About You" page plays in helping expert firms speak directly to their best-fit prospects...
28 min - A Conversation with Carl Smith, Owner of Bureau of Digital
The Bureau of Digital are an incredible resource for all firms, regardless of where they are on the spectrum of digital adoption. In this podcast, Mark O'Brien interviews Bureau owner, Carl Smith, about what he does, why he does it, and why attending one of their events might be a fantastic investment for your firm...
31 min
About Expert Marketing Matters
From the publisher's feed
Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line.
This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.