In this episode, Chris and Mark discuss why they believe Wordpress is the best CMS available...

In the expertise space, project windfalls are typically the norm. But transacting your services in this way has all kinds of implications on your business, from marketing and sales to the experience your clients have with you over the long haul.

In this episode of Expert Marketing Matters, Mark, Chris, and Lauren discuss the importance of recurring revenue, and how to begin to evolve your service offerings to better generate it…

In this episode, Mark, Chris, and Lauren discuss what it means to "productize" your services, and how doing so makes marketing and sales much, much easier...

In this episode, Mark and Chris discuss the relationship between good marketing and good design, and identify some of the non-negotiables that make both work...

In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss some of the perceptions and objections that marketing teams often share before adopting a more rigorous content marketing strategy...

In this episode of Expert Marketing Matters, Chris and Mark discuss the requirements of the GDPR, its implications for American marketing organizations, and debate whether its fair for international laws to impose costly regulations on everyone worldwide…

In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss a system Lauren and her team have created to help marketing teams who struggle to find the time and people necessary to create content finally (and regularly) hit their goals...

In this episode of Expert Marketing Matters, Chris, Mark and Lauren discuss the value of finding community as an entrepreneur, both for you as an individual, as well as for everyone on your team...

In this episode of Expert Marketing Matters, Chris Butler and Lindsey Barlow discuss how CRM has evolved to become a master data repository and analytics engine capable of telling you more about your business reality than you ever thought to ask…

In this episode of Expert Marketing Matters, Chris Butler and Mark O'Brien debate the role of text in digital marketing...