Expert Marketing Matters

In this episode of Expert Marketing Matters, Lauren has a "unique ability" conversation with Chris and Mark, defining what it means, and then scratching the surface on the four different profile assessment tools Newfangled uses as they strive for successful staff and clients.

In this episode of Expert Marketing Matters, Mark interviews Angi Kreuger, Vice President of Marketing and Business Development for Core Creative. Angi has learned the hard way that developing new business relationships is a long game which requires discipline and consistency...

Lauren and Chris talk with Newfangled's in-house email marketing expert Scott Harris about the continued effectiveness of email campaigns that "stay human in this digital world."

In this episode, Chris and Lauren cover how the different types of gated content have evolved, and how firms at various stages of marketing maturity can leverage them to engage prospects.

OK, so you've got your idea, format, recording set up, scripts, and first episodes put together. Now what? What's the best way to get your podcast launched? How do you make sure that people can find it and that the systems that make podcast accessible to listeners pay attention to you, too?

In this episode of Expert Marketing Matters, Chris and Mark go on a deep dive about podcasting with Marcus dePaula, who produces their podcast, covering more details on the process of launching a podcast, music choice, feed hosting, promotion, metrics, and more.

In this episode of Expert Marketing Matters, Mark O'Brien interviews Hamid Ghanadan, CEO of The Linus Group and author of two books, Persuading Scientists and Catalytic Experiences, on the ways scientists make decisions and how he's been able to create a firm around that understanding...

In this episode of Expert Marketing Matters, Chris, Mark, and Lauren have each put together a list of the top three things in digital marketing — ideas, technologies, best practices — that are on their minds right now. With each of them coming from pretty different places of expertise and client experience, this is sure to be a diverse list of stuff, and a very interesting conversation!

In this episode of Expert Marketing Matters, Mark, Chris, and Lauren share what they've learned about starting a new podcast from scratch. There are things they'd have done very differently knowing what they know now, and they've put together a list of them to share with you. From naming your podcast, to thinking through how its format will best enable you to share your expertise, to the finer points of promoting your podcast, there's a lot to learn…

In this episode of Expert Marketing Matters, Mark O'Brien speaks with MJ Legault, a principal with Origin, a leader in marketing for outdoor experiences and products, about her firm's experience with content marketing, her insight into the energy it requires to do well, and the way she's measured its success: in their ability to say no.

In this episode of Expert Marketing Matters, Lauren McGaha and Holly Fong discuss how to choose the right types of content to support your digital marketing editorial plan.