E25: There's enormous opportunity taking local boomer-run businesses online. Many of them are not online and refuse to do it as technology makes them uncomfortable.

Chris Koerner (@mhp_guy) is doing it for them and is crushing.

+ A Discover Card executive's advice.

+ How I've had 3 videos go viral in the last week.

+ Twitter ads is an arbitrage opportunity, says Gary Vee's media buyer.

+ 😪, for real.