Explore Your Enthusiasm

Does it feel awkward when you meet your potential customers? Not sure what to say or how to hand them your business card? I know! It can be weird! Last week a client asked me what she should be doing at conferences and meet-ups filled with her potential clients. She loved my answer so much I decided to share it with you!

In this episode I'll teach you:

Listen to the full episode here: TaraSwiger.com/podcast43/

Your customers don't care about the same things you care about. They don't (necessarily) want to hear about your tools and techniques - they want to know how it benefits them and how your product will fit in their life.

But how do you figure this out? How do you know what matters most to your customers? How do you figure out why they buy?

In this episode we will cover: 

Send it to [email protected] with the subject line "Ask Tara".

Listen to the full episode here: TaraSwiger.com/podcast42/

 Links mentioned:

Listen in to the episode here: http://taraswiger.com/podcast41/

Not sure how to charge the price you need and still get customers to buy it? Worried your pricing is too low or too high? Today we're talking about how to get the fair price of your work by communicating its value to potential customers. You see, there is a big difference between the price of something, and the value of that thing. It is your responsibility to communicate that value and today's episode will teach you how.

Listen to the episode here: http://taraswiger.com/podcast40/

How do you actually get your list of things done?  It’s a balance of knowing what to do and finding the time to do it. This is the third piece of the How to Get Stuff Done series. Find Part 1 here and How I Get Stuff Done here. In this episode, we'll discuss how to find and implement a system and routine that will work for you.

We cover: 

To listen to the full episode, click here: http://taraswiger.com/podcast39/

Once you've made your New Year plans and you've boiled your goal down into an actionable plan with the Map Making Guide...how do you actually get your list of things done?  It's a balance of knowing what to do and finding the time to do it. In this mini-series, we'll discuss the principles of being productive (in this episode), followed by a post (next week) about my own systems and routines, and ending with a podcast episode on how to find and implement a system and routine that will work for you.

In this episode: 

Links mentioned: 

To listen to the full episode, visit http://taraswiger.com/podcast38/

Do you take the time to welcome in the New Year (and review last year)? Over the years of leading Chart Your Stars inside the Starship, I've noticed that this is one of the most impactful, inspiring-towards-action steps a business explorer can do. The process of getting clear about your Big Picture, how you want to feel, and everything in between is clarifying and can continue to provide a light in the confusing times over the coming year.

In this episode I share ideas for how you can plan your year and how to use it as the year progresses.

To listen to the episode, visit http://taraswiger.com/podcast37/

We're doing things a little differently this week. Instead of a discussion about a small business concern, I will walk you through reviewing the last year, and learning the lessons of your business. Have a pen, paper and timer handy as you listen!

Listen to the full episode here: http://taraswiger.com/podcast36/

What lessons have you learned this year? In today's episode I'm sharing a previously exclusive list of the lessons learned inside the Starship, in 2013. If you'd like this year's lessons, sign up here.

We'll discuss: 

Remember: Lift Off closes in just one week. 

To listen in, visit: http://taraswiger.com/podcast35/

When I'm working with Captains on setting their goals, I often get asked, "How can I make a plan for reaching a money goal? Isn't it outside of my control?" Today I'm going to share with you what I tell them.

Find the full episode here: http://taraswiger.com/podcast34/