Explore Your Enthusiasm

Explore Your Enthusiasm

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Explore Your Enthusiasm episodes

  • How to take time off

    By listener-demand, this week we're talking about taking time off, and I give you a giant permission slip: You ARE allowed to take time off, no matter who you are, what you've done, or where your business is!

    Listen in for: 

    • Your Permission Slip
    • Why you have a hard time taking time off
    • How to get comfortable with breaks in your business
    • Listen to the episode at http://taraswiger.com/podcast33/

      37 min
    • Why you're not making sales

      Everyone wants to know: Why aren't I making more sales? 

      The answer is that you're making a mistake that most small businesses make, and it's exhausting you, without being effective.
      Whether the problem is that you're not selling anything, or that you're not selling more, or that your newest project just bombed, the underlying problem is usually the same. Today we're going to talk about what the underlying problem is, and how to fix it.

      We'll discuss:

      • Why you're not making any sales
      • The easy change you can make
      • The foundations you need in place
      •  

        Lift Off opens today! Join right here.

        For the full podcast, visit http://taraswiger.com/podcast32/

        37 min
      • Holiday Survival for Introverts

        Tomorrow is Thanksgiving here in the States, so it's the perfect time to talk about how to survive the family-filled, party-going holiday season, as an introvert.

        In this episode:

        • How to use your introversion as a superpower for enjoying the holidays,
        • Overcome any introversion guilt or shame
        • Feel good and refreshed even if you spend more time than usual with other people.
        • Links mentioned
          • Surviving your family's opinion on your business
          • Craft shows for Introverts
          • Marketing for Introverts
          • Confession: I love Christmas
          • Susan Cain's Quiet: The Power of Introverts in a World That Can't Stop Talking
          • Listen to the full episode at http://taraswiger.com/podcast31/

            23 min
          • Self doubt in business

            Self doubt. Everyone deals with it from time to time. It can be niggling and annoying or paralyzing and dangerous. It keeps you from trying new things, from working just a bit harder, from reaching just a bit farther. It may keep you from starting, or growing, or really believing that you can take on a big new project.

            In today's episode, we'll discuss:

            • Why it's so convincing.
            • How to defeat the self-doubt NOW.
            • How to deal with it long-term.
            • Listen to the full episode here: http://taraswiger.com/podcast30

              31 min
            • Networking for Introverts

              Connecting with others, from colleagues to gatekeepers to your buyers is at the foundation of a successful business. In our internet-based businesses, it's increasingly easy to connect shallowly - liking a post, favoriting a tweet, following or friending - but you gotta get deeper than that, to build real working relationships. I write and speak a lot about building those relationships with your buyers, but how do you connect in a meaningful way with your colleagues and gatekeepers (editors, publishers, etc)?  Especially if you're an introvert?

              In this episode we'll talk about: 

              • How to reach out in a non-icky way to those you want to connect with
              • How to follow-up without feeling like a loser
              • How to fit this connection into your week so it doesn't suck up all your energy
              • Links mentioned
                • My story for "Who You Know" (from 4 years ago!)
                • Diane's story for "Who You Know"
                • There's no secret handshake
                • You DO need community.
                • Assume the best
                • Connect with me on the Facebook page
                • Find the full episode & show notes here: http://taraswiger.com/podcast-29

                   

                  45 min
                • How to launch anything

                  A few weeks ago a Starship captain asked for ideas and resources for launching a new product line and I wrote a long and thorough answer, and wanted to share that with you today. This can apply to how you launch a new business (if you already have an audience), how you launch a new product or how you launch a book.

                  We'll cover: 

                  • How to come up with launch content
                  • How to fit it in your calendar
                  • How to continuously improve
                  • Links mentioned
                    • Market Yourself
                    • My email list
                    • $100 Start-up
                    • Find the full podcast episode with show notes here:  http://taraswiger.com/podcast28/

                      36 min
                    • Social media for Introverts

                      Social media might seem like the perfect way for an introvert to connect (you can do it alone! in your pjs!), but I've found it's easily a distraction from your real work. In today's episode we'll talk about:

                      • The distraction of social media
                      • Three steps to combat the distraction and stay focused
                      • What overwhelms people and how to avoid it.
                      • Links mentioned
                        • Customer Path podcast episode
                        • Define (and fix) your Customer Path in Marketing for Crafters
                        • Follow me on Twitter
                        • And Instagram
                        • Find all the show notes here: http://taraswiger.com/podcast27/

                          30 min
                        • How to use Facebook, Instagram, and Pinterest in your Creative Business

                          I get asked about this all the time, so it's time I answer your questions about how to use Facebook, Instagram and Pinterest in your creative business. You'll learn about the pros and cons of each and how each one can help you reach your specific business goal.

                          In this episode:
                          • The three things you need to before  you start using a tool.
                          • The strengths and weaknesses of the platforms I get asked about most,
                          • The most effective ways to use these tools
                          • Couldn't scribble notes fast enough? Get a transcript of this podcast episode when you sign up here. 

                            Links mentioned:
                            • Social Media Primer
                            • Delight your customers
                            • Get clear on your people and your message with Market Yourself
                            • Create an entire marketing plan based on your message with Marketing for Crafters 
                            • For more information, visit http://taraswiger.com/podcast26/

                              48 min
                            • Craft Shows for Introverts

                              Last week we talked about marketing for introverts and this week, since I just did a show last weekend, I want to talk more about how you can best prepare for a craft show, as an introvert. If you find it hard to speak extemporaneously or you feel depleted after you spend time with a lot of a people, I'll help you feel your best at your next in-person event.

                              In this episode
                              • 3 practices to be as ready and refreshed as possible for your show
                              • How to prepare, so you know just what to say
                              • Introvert Recovery (what I do + what my students do)
                              • For all links and full show notes, visit http://taraswiger.com/podcast25/

                                 

                                29 min
                              • Marketing for Introverts

                                Talking about your work is hard for any artist or maker, but when you're also an introvert, the idea of "sharing your work" can feel totally overwhelming. In today's episode I'm going to share my tips on marketing for introverts.

                                We're going to talk about:

                                • What it means to be an introvert (it's different than feeling shy)!
                                • How to get comfortable with the idea of connecting with your Right People, when you prefer to be alone.
                                • How to build a marketing plan that respects your needs.
                                • For show notes and links, visit http://taraswiger.com/podcast24/

                                  28 min

                                About Explore Your Enthusiasm

                                From the publisher's feed

                                Tap into what makes you feel like YOU by following your enthusiasm. Each week we’ll discuss finding joy, mental wellness and enthusiasm by finding time and energy to do more of what feels fun. Yes,…