Like every year, RaboResearch visited Natural Products Expo West, one of the largest food trade shows in the US. In this episode of Consumer Foods to Go, analysts Tom Bailey, Nick Fereday, and JP Frossard share their observations of this year’s edition. In their view, with more “real food” and products with shorter ingredient lists, the 2025 Expo West trade show lived up to its “Natural Products” name more than previous editions. Of course, there was much more. Consumer favorites such as protein, convenience, and global flavors were also well represented.