Defocus Media Eyecare and Optometry Podcast Network

EYECONS Agency: Developing Brand Experiences with Tarrence Lackran


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On this podcast episode, we are joined by Tarrence Lackran, the founder of EYECONS Agency. Embark on a quick journey as Tarrence unveils his transition from pharma to eye care, his love for asking questions, and his passion for diversity. Discover his exquisite eyewear collection and get a glimpse into the world of creating exceptional brand experiences in the eye care industry.



Table of ContentsFrom Pharma to Eye Care – A Bold Leap by Tarrence LackranThe Alluring World of Eye Care and Vision ExposExploring the Impact of Inclusive and Supportive TeamsDiscover Tarrence’s Favorite Eyewear Pieces







From Pharma to Eye Care – A Bold Leap by Tarrence Lackran



Dr. Darryl Glover:Just give us a background, you know. Where are you from, how did you get into eye care, and what you’re doing now?



Tarrence Lackran:I am Tarrence Lackran, CEO of the EYECONS Agency. Right now, I’m living in Connecticut. My agency is in New York, Brooklyn, New York. You know, I’m right on the border for both states. I launched it earlier this year. I’ve been in eye care since 2015. So, I think I’m still new-ish, right?



Dr. Darryl Glover:



You almost got ten years in the game, man. So you got to be a vet. You gotta take that away now.



Tarrence Lackarn:



Listen, you know, I love a party. Don’t let me start a 10-year anniversary party. But interestingly, you know, I came into this industry, and I did not know much about it coming in. So this might be shocking to everybody, but I came from pharma.



So, I was in pharma for ten years before entering this industry. And usually when I tell people that, they’re like, wait, what? You were in pharma? Because I’m, I’m, I love pharma, but this is a better fit for me. So, I was in pharma, working for Purdue Pharma at the time and then after a while, I just realized it wasn’t the path I wanted to take anymore.



Okay. So, a good friend of mine was a statistician for Reed Exhibitions. Now, for those of you who don’t know, Reed Exhibitions is a 50-50 partner with the Vision Council on Vision Expo East and West, and he comes to me and says, I know you want to get out of pharma. There’s an opportunity at my job, and I think you should apply for it.



Tarrence Lackran, Founder & CEO EYECONS


The Alluring World of Eye Care and Vision Expos



Tarrence Lackran:



I don’t know. I don’t really know the industry. You know, I don’t want to, I don’t know.
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