Facebook Ads Quick Tips

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Have you heard summer is when businesses are slow and therefore, no reason to do work or promote?

This episode goes into the pros and cons of this idea and how it is a myth. 

If you're ready to get some hands on support with your ads, you can contact me via email [email protected]

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Time Sensitive

Today is the last day to get access to the Free AI-Driven Business Summit- loads of brilliant women sharing AI resources and expert knowledge to actually become more efficient in your business. 

Episode Summary

• I share more about who I am and how I became a Meta ads strategist after spending 21 years as a stay-at-home mom to four daughters and then needing to earn income when my husband suddenly lost his job; 
•  I also ramble about watching Love Island for the first time and why it’s entertaining
• I recommend Jay Schwedelson’s new book, *"Stupider People Have Done It," especially the idea of doing one accountable thing every week like my weekly podcast. 
• I end by discussing a conversation with Liz Lemarchand about why women hesitate to invest in their businesses, and encourage anyone overthinking ads to start, noting I have one July client spot open.

*affliliate link- this means if you purchase I may make a few cents, but the price of your book won't change.

 
00:00 Welcome and Setup
00:47 From Mom to Online Work
03:11 Finding Meta Ads
04:02 Mission and Approach
04:35 Love Island Thoughts
06:26 Jay Book Takeaways
08:26 Podcast Consistency
09:38 Money Mindset and Investing
11:23 Wrap Up and Invite

Liz Lemarchand Skool Money and Growth for Women

Gen X Ads Club 

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Today I was ranting!

• I Shared why Meta quietly creates personal ad accounts and why that's risky
• Personal accounts mean your ads go down if your Facebook gets restricted
• Covered the fix: setting up Meta Business Suite at business.facebook.com
• Reminded you to NAME your pixel before doing anything else
• Described the gold standard setup: one Business Suite, one named pixel, partners not personal admins

Yes, this was a sassy one! 

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Meta quietly dropped one of the most useful updates for small advertisers in a long time  a one-click CAPI setup. I'm breaking down what it is, why it matters, and exactly what you should do inside Events Manager this week.

IN THIS EPISODE

• - What CAPI (Conversions API) actually is and why it's different from the Meta Pixel
• - Why browser-based tracking has been getting less reliable (iOS, ad blockers, cookie restrictions) and how much conversion data you might be losing because of it
• - Why most small advertisers never set up CAPI before  
• - What Meta announced on April 15, 2026: a one-click CAPI setup inside Events Manager 
• - What the data says: advertisers with CAPI active see an average 17.8% lower cost per result vs. Pixel only
• - My three-step action plan: check your event coverage score, turn on one-click CAPI if you're eligible, then monitor your event match quality score
• - Already using GHL or another partner integration? Your existing CAPI setup is not affected  you're good
• - Want the full walkthrough? I'm doing a live training inside my free Skool community  come join us Links below

- Join Ads for Gen X Women on Skool: This ended. 

- Quiz: Ad Readiness 

CONNECT WITH STACY

- Website: stacycovitz.com

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3 Facebook Ads FAQs: 

1. Why Ads Tank, 
2. Low CTR Fixes, and 
3. Boost Posts vs Ads Manager

•  why an ad can do well for a week and then “die,” including choosing an objective not optimized for clicks, too-small budgets, audiences that are too small, not enough creative variety for Andromeda, ad fatigue (check frequency), and making changes that force Meta to relearn.

 • I cover what a low click-through rate (under 1%) usually means: if CPM and reach aren’t signaling a bad audience, it’s typically the creative and messaging, so  improve the hook, speak to a clear pain point, make the call to action crystal clear, and test new creatives and hooks (cold traffic benchmarks are about 1–2%). 

• I clarify boosting posts vs Ads Manager: boosting is fine for reach/engagement but gives Meta control with limited targeting, placements, and tracking; Ads Manager is better for conversions, list growth, webinars, and sales because you can optimize for specific goals, build audiences, and track/retarget with the pixel.

00:00 Welcome and FAQ Setup
00:25 Ad Performance Suddenly Drops
00:51 Why Reach and Clicks Tank
01:48 Fixes Budget Audience Creative
02:49 Creative Fatigue and Edits
03:34 Low CTR Diagnosis
04:34 Improve Hooks and Messaging
05:26 Boost Posts vs Ads Manager
06:09 When Boosting Works
07:15 Why Ads Manager Wins
08:05 Wrap Up and Share

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I just got back from Social Media Marketing World 2026 in San Diego, where I spent the week volunteering behind the scenes -- running speakers to the stage, sitting in the speaker room, and watching how one of the biggest social media conferences in the world actually comes together. I only made it to a handful of sessions, but what I did catch was really good. And when I put it all together, five clear themes kept surfacing that I think every woman building an online business right now needs to hear.

The biggest one came from two different speakers -- Mari Smith and Shannon McKinstrie- who landed on the exact same word completely independently: connection. 

Mari shared that by 2027, an estimated 90% of content online will be AI-generated. Content is becoming a commodity. What AI cannot replicate is a real human relationship. I left that session more convinced than ever that building a community -- whether that's a Skool group, a podcast audience, or even just consistent DM conversations -- is no longer optional. It's the whole game.

I also have a humble brag. I went to the ads sessions -- including one from Tara Zirker and one from an agency owner who walked through his entire system -- and I didn't learn anything I didn't already know. 

And I want to tell you why that's actually really good news. The top people in the industry are  teaching the same as me: don't touch your ads during the learning phase, let engagement guide your cost decisions, test your creative, and stop changing things too fast or sitting on them too long. 

The basics work. They always have.

On the platform side -- if you've been wondering whether Meta is worth your time and money -- the numbers from the conference were pretty clear.

 In 2025 Meta reported over $196 billion in ad revenue, far exceeding projected linear TV ad spend. They also launched GEM, their new model for ads, which is already delivering measurable conversion increases. 

Meta is not going anywhere. The people who stay consistent and learn the system are going to be in a strong position.

And the last thing I took away -- which surprised me but shouldn't have -- is that the pendulum is swinging back to the real world. Analog. 

In-person. Human. When everything online becomes AI-generated and saturated, what becomes rare and valuable is genuine human connection. The most valuable moments from my entire week at SMMW weren't from sessions -- they were from conversations in the hallways and the speaker room. 

Show up in real life when you can. Be a human in an increasingly fake feed. That IS the competitive advantage right now.

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I’m back from Social Media Marketing World and the AI Business Conference, and I’ll share key takeaways next week, but today I’m answering a few quick listener questions. 

I explain that how long it takes to build a warm audience depends on what you already have- an email list or a Facebook/Instagram following can count as warm and if you’re starting from scratch, my brand awareness strategy at about $5$10/day can build a solid warm audience in roughly 90 days (sooner with more spend).

I clarify that $5/day is enough to start for brand awareness, but you shouldn’t expect overnight sales. I also cover why boosting a post often doesn’t produce sales and how Ads Manager campaigns differ. 

Finally, I address AI in Meta ads: I don’t think you should worry, but you should watch for Meta’s auto-on AI settings, turn off what you don’t want, and never give external AI tools access to your Ads Manager.

00:00 Welcome and Updates
00:55 Warm Audience Timeline
02:43 Is Five Dollars Enough
04:01 Boosting Posts Myth
05:37 AI Features in Ads
08:08 Wrap Up and Next Week

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Most Skool community owners assume running ads means running them directly to their community page. 

But there's a smarter first step and it costs as little as $5 a day. 

In this episode I talked about what makes a Skool ad actually work, why simple always beats polished, and how to know if your community has real traction before you spend another dollar scaling.

• Why the simplest ads almost always outperform the most polished ones
• The "show me what's inside" ad what it is and why it works for Skool
• How to know if your Skool community has traction before you scale
• What $5/day actually buys you in terms of visibility and trust
• Why warm audiences change everything  and how to build one first

Resources mentioned:

• 🎁 Audience Accelerator Playbook → link
• 🏘️ Free Skool Community link 

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Stacy Covitz explains why running Facebook ads directly to a Skool community page often fails: cold audiences click an ad and immediately face account creation, creating too much friction before they know or trust the community. 

She notes ads can work better for free communities because the commitment is low, but sending cold traffic to a paid tier is especially difficult because it asks strangers to create an account and provide a credit card. 

Covitz recommends warming prospects first through brand awareness by running ads to a free community, delivering value, and then inviting engaged members to upgrade to the paid tier as a natural next step. 

She previews a future episode on ads that work for warm audiences and references Evelyn Weiss as a technical Skool ads resource.

00:00 Welcome and Series Focus
00:34 Why Ads to School Fail
01:22 Friction Kills Conversions
02:24 Free vs Paid Communities
03:38 Warm Up Funnel Strategy
04:33 Bucket Method Recap
05:02 Next Steps and Resources

Get The Scoop

Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

Get The Scoop

Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!