Facebook Ads Quick Tips

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You started running brand awareness ads  great! 

But now what? In this episode, I break down why awareness ads aren't supposed to convert directly, what they're actually for, and the three things you need to do to nurture the people you're attracting so they eventually become buyers. 

Plus  an invitation to the free masterclass to learn these concepts in real time!

Sign up by clicking 

this link 

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If you've ever felt like the best kept secret in your niche  posting consistently, working hard, and still barely getting seen this episode is for you.

Today I'm breaking down brand awareness ads: what they actually do, why most people skip them (and regret it), and how to get started for as little as $2–$5 a day.

This is the strategy I recommend before you ever run a single sales ad. Because here's the truth: people don't buy from strangers. Trust has to come first.

In this episode:

• Why running ads straight to the sale almost never works
• What brand awareness ads actually do (and why I call them "I see you everywhere" ads)
• What you need to get started it's less than you think
• How $2–5/day can start warming up your future buyers right now

Resources mentioned:

• 🎁 Audience Accelerator Guide Link
• 🔔 Free Masterclass April 15th Register Here

Enjoyed this episode? Leave a five star review it helps more women find the show!

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If you've been using AI tools connected directly to your Meta ad account... stop. Right now.

Over the past week, multiple advertisers have reported losing 10, 15, even 17 ad accounts without warning, not because of bad ads, but because of AI agent tools making too many API calls to Meta's systems. Some have gotten their accounts back. Some haven't. And Meta's appeal process? Let's just say it's not exactly known for its warm, human touch.

In this episode, I break down:

• What's actually happening with AI-related ad account shutdowns
• Why Meta probably didn't intend this (but that doesn't help you)
• Exactly what to disconnect right now to protect your account
• How you can still use AI in your ads business  without handing it the keys

Links & Resources:

• Join the free Skool community → Ads for Gen X Women – link here

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You hit that little blue "Boost Post" button, your budget disappears, and... crickets. Sound familiar? In this episode, I'm breaking down exactly why boosted posts feel like they're doing something  but rarely bring in actual leads or paying clients.

I'll walk you through the real difference between boosting a post and running a strategic Facebook ad, why Meta loves when you boost (hint: it's not because it's best for your business), and what you should be doing instead if you want your ad spend to actually work.

If you've ever wondered whether boosting counts as "running Facebook ads," this one's for you.

In this episode:

• Why boosted posts give Meta the wheel  and you very little control
• The objective problem that's costing you clients
• Why your targeting options are so limited when you boost
• What you're missing without proper Pixel and conversion tracking

Ready to stop guessing and start running ads with a real strategy? Connect with me on Instagram @stacyacovitz or visit stacycovitz.com to learn how we can work together.

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Threads may not be the first place most business owners think about when it comes to Meta ads, but that may be exactly why it’s worth watching.

In this episode, I’m sharing why Threads has caught my attention and why I think it could become an interesting opportunity for advertisers in 2026. 

We’re talking about the shift toward more conversation-based engagement, the potential for lower ad costs while the platform is still less crowded, and why this may be one of those easier tests to make inside Meta without adding a bunch more work to your plate.

This isn’t about chasing every shiny new thing. It’s about noticing where there may be a little more breathing room before everyone else jumps in.

Inside this episode:

• Why Threads feels different from Instagram and Facebook
• How conversation-style content may create more engagement
• Why lower competition can sometimes mean lower costs
• How Advantage+ may make Threads easier to test
• Why I’ll be watching this placement more closely

If ad costs have been feeling higher, reach has been harder to get, or Instagram feels more crowded than ever, this is a good one to keep on your radar.

I’ll likely be testing Threads more and sharing what I find in future episodes, so stay tuned.

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Fix Your Meta Ads by Fixing Your Messaging

 When two Meta ads with the same offer, creative, and budget perform differently, the issue is usually messaging, not the platform. Broad, “for everyone” messaging feels safe but attracts mismatched leads, wasted clicks, and time-consuming DMs, making ads feel chaotic and expensive. 

I emphasizes specificity clearly calling in the right audience and gently repelling the wrong one, to improve lead quality, reduce confusion, and create more productive sales conversations. 

 Buzzwords and generic, AI-like copy erode trust, especially when the ad voice doesn’t match the business owner’s real personality, creating a disconnect. 

The episode ends by encouraging you amazing listeners to assess whether your messaging targets the right person and invites aligned viewers to join the my Skool Community! GenX Ads Community

00:00 Why Ads Flop
00:32 Generic Messaging Costs
01:44 Get Specific Audience
02:45 Sound Like Human
04:14 When Words Misalign
04:39 Stop Paying Chaos
05:19 Call In Repel Out
05:50 Community Invite Wrap

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Want the Ad Readiness Review?

Today I share money-saving advice for business owners considering paid ads, explaining that ads are only a traffic source and won’t fix weak foundations. 

I describes a common scenario where clients sign a three-month retainer but turn out not to be ready, leading to weeks of fixing basics like unclear offers for cold traffic, missing funnel steps, broken links, and inadequate tracking (including a client whose landing page platform couldn’t support tracking, limiting optimization and increasing costs). 

I  also mention that even successful ads can harm a business if operations can’t handle the lead volume. 

To set expectations and avoid wasting retainer and ad spend, I  recommend getting “ad ready” first and offer an Ad Readiness Review to assess what’s in place, identify gaps, and ensure infrastructure and capacity are prepared before running ads.

00:00 Welcome and Money Saving Tips
00:38 The Retainer Readiness Problem
02:20 Ads Need a Strong Foundation
03:11 Offer and Funnel Gaps
03:47 Tracking and Attribution Issues
05:02 When Success Overwhelms Capacity
05:49 Setting Expectations Before You Pay
06:52 Ad Readiness Review Offer
08:17 Wrap Up and Call to Action

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Join my Free Skool community!

 
Meta ads strategist Stacy Covitz shares five common myths that make business owners anxious about running Facebook and Instagram ads and explains why they are false. 

She says ads are scalable and can start with a small, consistent budget to build visibility, grow an email list, and test messaging. 

Ads can help build an audience rather than requiring a huge one first, reducing reliance on organic reach and constant content posting. 

You don’t need to be great at tech, but you do need to follow instructions, take a course, join her community, or hire help. 

She emphasizes that ads do work when paired with the right product, strategy, budget, offer, messaging, patience, and testing mindset—not by “publishing and praying.” 

Finally, she addresses the fear of annoying people, noting that good ads can be helpful and many people don’t even recognize an ad as an ad. 

She encourages listeners to pick one goal, run one simple campaign, and learn, and invites them to join her “Ads for Gen X Women” School community for support, tutorials, and a no “bro marketing” environment.

00:00 Feeling Scared of Ads? Here Are 5 Myths to Ditch
00:57 Myth #1: Ads Are Only for Big Businesses with Big Budgets
01:39 Myth #2: You Need a Huge Audience Before Ads Will Work
02:13 Myth #3: You Have to Be Great at Tech to Run Ads
03:04 Myth #4: “Ads Just Don’t Work” (What Actually Makes Them Work)
04:13 Myth #5: “If I Run Ads, I’ll Annoy People” (Reframing the Fear)
05:34 Wrap-Up: Pick One Goal, Run One Simple Campaign + Get Support

Get The Scoop

Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

Get The Scoop

Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

The Facebook Group Dream That Died

Have you spent a lot of time in Facebook groups over the last five, 10 years?

And when I started my own Facebook group, my hope and goal was that I was gonna have this amazing community and I was gonna be able to share my knowledge and expertise, and we would chat and people would ask questions and everyone would get to know each other, and it was quite the dream.

What Went Wrong?

So it felt like I was talking at people, not with them. No conversations were happening and honestly it just started sucking the life and joy out of all of it.

And that's when I knew I was gonna have to pull away.

Engagement dropped, and I'm not a big fan of the @everyone tagging because I know as someone who's scrolling, it gets annoying to me to see that unless it's something important, right?

My New Favorite Place: Skool

So this is what my episode today is about. I wanna talk to you about my new favorite place, and I've talked about it.

How I Discovered It

And I had been in a few Skool communities, mostly because I had purchased a course or a training from somebody, and that's where it was. It was housed on Skool.

I didn't really have any, I didn't know what it was. I knew that it was basically another place that I had to be to sign in. So as a consumer, it was kind of a pain, honestly.

But the more time I started spending in those areas, I started to realize how different it was. And oh my goodness, it grew on me and it just felt...

What I Found After a Month or Two

I found after spending a month or two in a couple different communities, I started to join a few more. It started to feel like what Facebook groups used to feel like, like fun,  people chatting and sharing and learning.

It just, it's so different and I kind of got hooked and that turned into me starting my own community.

Why Skool Feels Different

And it wasn't—what's interesting is it wasn't the features because I'm still learning the features on that platform—but it's the feel and the culture that has been created on the platform is community first.

That is the culture. It's all about community and they reward engagement and not just fake likes and you know, "oh, good post," you know, those kinds of things. But actual engagement.

The Best Parts:

• Things don't disappear after 24 hours - It's not like this nonstop feed
• You actually get to choose what you see
• There's no weird algorithm that you have to fight
• I'm not the only one showing up - I get on there and I'll say something and people are responding and replying and showing up when I do a meet and greet kind of thing

My Skool Community: Ads for Gen X Women (No Bro Marketing Energy

The name of it, which is Ads for Gen X Women and No Bro Marketing Energy. So that's what it's called.

Even if you don't wanna check out my community, you don't know what I'm even talking about, go have a look.

Ready to experience what community can feel like again? 

Come check out my Skool community!

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