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In this conversation, Stacy Covitz discusses the common issue of audience targeting in digital marketing, particularly in MetaAds. 

She outlines key reasons why marketers may feel they are targeting the wrong audience, including low conversion rates despite clicks, high cost per thousand impressions (CPM), and the complexity of audience targeting. 

She emphasizes the importance of testing and evaluating various elements of a marketing campaign, such as the offer, copy, and creative, to determine the root cause of poor performance.

Takeaways

• Are you targeting the wrong audience?
• People are clicking on your ad, but nobody's converting.
• Your CPM is high?
• It could be your offer isn't speaking to anybody.
• It depends on various factors.
• Look at your entire funnel.
• Do some testing to find the issue.
• Simplify your audience targeting.
• Check if your offer is converting organically.
• Evaluate your creative and copy.

Sound Bites

"Are you targeting the wrong audience?"
"Your CPM is high?"
"It depends."

Chapters

00:00 Identifying Audience Targeting Issues
07:37 Understanding Conversion Metrics and Strategies
07:59 outro FINAL.wav
08:11 New Chapter
08:16 New Chapter 2
08:21 New Chapter 3
08:26 New Chapter 4
08:31 New Chapter 5
08:36 New Chapter 6

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Episode Summary:

Resources:

• Custom GPT Quiz: Stacy mentions a custom quiz available  from previous episodes to assess ad readiness.
• Episode 3 Reference: Stacy refers listeners to Episode 3 for more information on Facebook pixels.
•  Stacy provides a $17 blueprint available  for a step-by-step guide on setting up initial ads.

In this episode of "Facebook Ads Quick Tips," Stacy Covitz, a Meta Ads Strategist, offers bite-sized advice on how online business owners can effectively use Facebook ads to grow their audiences, even if they aren't fully prepared to dive into a full-fledged ad campaign.  Stacy assures listeners that being "not quite ready" for ads is a common and solvable situation.

Stacy discusses the importance of Facebook pixel and websites for running optimized ads but reassures beginners that they can start without them. She introduces a practical method for building an audience and testing ad copy with low-budget ads, highlighting that this helps businesses "warm up" their account and prepare for more extensive campaigns later. Her recommendations are designed for both newcomers and established businesses, emphasizing continuous audience building and message testing to refine their advertising strategies.

Key Takeaways:

• Creating a Facebook ad account and launching small-budget ads can effectively build an audience and test messaging.
• You don't need a Facebook pixel or a website to start running basic audience-targeting ads.
• Regularly running ads helps establish your business's legitimacy on Facebook and builds valuable data for future campaigns.
• Testing different headlines and ad copy on a budget can provide early insights into what resonates with your target audience.
• Stacy offers a detailed blueprint to guide newcomers through the process of setting up initial ads without unnecessary expenses.

Notable Quotes:

• "It's okay, because this is a great time to…start running ads for getting an audience."
• "These ads…will build up an audience…just basically warming up your account for just a few dollars a day."
• "Even clients…that have established businesses…they still run these kinds of ads."
• "You might feel like you waste money and nobody wants to be giving Zuck money for no reason, am I right?"

Tune in to delve deeper into these tips from Stacey Kopitz, particularly if you're navigating the complex world of Facebook advertising for the first time or seeking to enhance your ad approach. Subscribe for more actionable insights and never miss another episode of effective advertising strategies with "Facebook Ads Quick Tips."

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Take the Quiz!

Episode Summary:

In this engaging episode, the discussion centers on the common pitfalls in tracking digital advertising campaigns and the importance of understanding key performance metrics. 

Stacy goes  into why many advertisers feel their ads aren't working, highlighting the significance of tracking the right data. She offers insights into the misconception surrounding the return on ad spend (ROAS) and stress that not every campaign can be measured by this metric, similar to expecting a fish count without having fished. 

This clarifies the need to set realistic expectations and objectives for every advertising campaign.

 The episode concludes with valuable steps on customizing reports in Facebook Ads Manager to ensure accurate data analysis, further enhancing the listener's knowledge and confidence in managing ad campaigns.

Key Takeaways:

• Understanding the right metrics to track is crucial for determining ad effectiveness.
• Return on ad spend (ROAS) may not apply to all campaigns; knowing your campaign goals is key.
• Beginners should focus on affordable campaigns like traffic or video view campaigns with appropriate metrics.
• Customizing your columns in Facebook Ads Manager is essential for an accurate understanding of your campaign data.

Notable Quotes:

• “You're not looking at the right metrics. The best way to know what metrics you need is to understand your campaign objective.”
• “Not every campaign you can track and base any decisions on ROAS.”
• “I'm going to give you just a short, a short demonstration… you can customize what results you want to see.”

Resources:

• Facebook Ads Manager: Link to Facebook Ads Manager (URL provided for context)
• Stacy's Quiz GPT  for advertising readiness 

Listeners are encouraged to tune into the full episode to gain deeper insights into optimizing ad campaigns and to explore upcoming episodes for more expert guidance on effective advertising strategies.

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Episode Summary:

In this episode of "Facebook Ads Quick Tips," Stacy Covitz addresses the challenges and opportunities that new advertisers typically encounter, Stacy equips listeners with the knowledge needed to avoid common pitfalls and make informed decisions about their ad strategies.

Stacy emphasizes the importance of warming up your Facebook ad account before you are fully ready to launch significant campaigns. She explains that early engagement with low-cost ads can prevent unforeseen issues, such as account flags or processing delays, when you are ready to scale.

Utilizing Facebook's pixel to gather valuable data is crucial in this initial phase.

Stacy guides listeners through maintaining consistency in their ad creative and testing audience engagement early on to optimize future results.

Key Takeaways:

• Warm Up Your Account: Start with low-cost ads to build credibility and gather data, crucial for avoiding issues like account flags.
• Understand Account Limits: New accounts have spending caps which might affect your campaign strategy.
• Consistent Messaging: Ensure your ad content aligns with your business to avoid misleading potential customers.
• Engage and Test Early: Regularly test different messages and audience demographics to see what resonates best.
• Patience is Key: Ad success is a long-term endeavor; keep learning and adapting your strategy for sustainable growth.

Notable Quotes:

• "Facebook Meta… doesn't trust strangers. And that makes sense, right?"
• "If you wait until you are ready… there's a good chance you're going to be surprised, .."
• "Get your pixel seasoned. Spend $2 a day."
• "Engagement matters… the more you do that, the better your ads are going to perform."
• "It's a marathon, not a sprint."

Resources:

• For more insights from Stacy Covitz, consider exploring additional episodes of the "Facebook Ads Quick Tips" podcast.
• Check out previous episodes for a deeper understanding of  Facebook pixel utilization and ad account management.

Engage further by listening to the full episode, and don't miss upcoming episodes for more invaluable tips from Stacy as you navigate the ever-evolving landscape of Facebook advertising.

Stay tuned and follow the show for more expert advice brought to you weekly!

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Episode Summary:

In this episode of "Tips," Stacy Covitz dives into the frequent challenges posed by ever-evolving Facebook Ads Manager features. Addressing both newcomers and seasoned ad professionals, Stacy candidly shares her frustrations and insights on adapting to recent changes in the platform's functionality. With a keen focus on three specific updates, she provides practical strategies and solutions to streamline ad creation processes.

Key Takeaways:

• The elimination of the quick duplicate feature in Ads Manager significantly increases the time required to create ad campaigns.
• Automatic inclusion of site links in ads poses a repetitive task, disrupting the ad creation process.
• The default setting for AI enhancements in ad creatives can mislead new users and limit control over ad campaigns.
• Understanding the intricacies of each new feature is crucial to maintaining control and achieving better ad performance results.

Notable Quotes:

• "Maybe Meta doesn't want us to have control anymore."
• "The AI enhancements that seem to be intentionally trying to trick us."

Resources:

• Meta Ads Video Screen Recordings: Coming Soon!
•  Stacy mentions providing screen recordings to illustrate the discussed changes in Facebook Ads Manager.

Stay tuned for more insightful discussions in future episodes and be sure to dive into the full episode for detailed tips and strategies to navigate Facebook Ads Manager effectively.

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Resources:
Quiz:  Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

Connect on Instagram

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Episode Summary:

In this episode of "Facebook Ads Quick Tips," Stacy Covitz sheds light on the core functionalities and limitations of Facebook and Instagram ads, equipping online business owners with the knowledge to effectively leverage these tools. Stacy underscores the importance of managing expectations around ad campaigns, ensuring listeners understand what ads can and cannot achieve. Her insights steer business owners towards realistic goals, fostering better decision-making in their advertising endeavors.

Key Takeaways:

• Facebook and Instagram ads effectively drive traffic and expand brand awareness, but their success hinges on a sound business strategy.
• Properly aligned expectations are crucial; ads enhance existing sales funnels but cannot independently generate sales or fix inherent business issues.
• Ads can target specific demographics, facilitating refined audience engagement for better marketing results.
• The job of ads is to direct users to a business's sales platform; the responsibility of conversion lies with the business owner.
• A strategic follow-up, such as lead nurturing, is essential to capitalize on the audience's interest generated by ads.

Notable Quotes:

• "Ads will improve or enhance whatever you already have going on."
• "ADS are the driving force to get traffic, more people to see what you have."
• "Ads won't get people to buy your product; it’s your job to sell the product."
• "Ads can’t fix something that’s not working."
• "Ads aren't designed to always make you money"

Stacy Covitz is a Meta Ads Strategist who dedicates her career to helping online business owners navigate the complexities of Facebook advertising. With extensive experience in the digital marketing space, Stacy specializes in simplifying the often overwhelming process of utilizing Facebook ads to boost online business success. Her expertise allows her to provide actionable insights and strategies that aim to optimize ad performance

Join my Free Skool community!

Grab My Free Checklist to Audit your Ad Campaign

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Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

Quiz: 

Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

Connect on Instagram

Connect on LinkedIn

Episode Summary:

Boosting Facebook posts versus using Facebook Ads Manager. Listeners will gain firsthand insights about the misconceptions around post boosting and why it often leaves business owners feeling shortchanged. Stacy aims to clarify doubts and provide clarity on how these features differ in terms of purpose and outcome.

Through a detailed breakdown, Stacy highlights why boosting posts might not be the most effective strategy for those seeking tangible business results like sales and lead generation. Stacy explains how going through Facebook Ads Manager provides precision targeting, substantial metrics, and specific objectives tailored towards generating stronger results.

Ultimately, the episode serves to equip listeners with knowledge on making informed decisions when investing in Facebook advertising.

Key Takeaways:

• Boosting Facebook posts primarily increases visibility and engagement, but rarely leads to sales or business growth opportunities.
• For sales-oriented objectives, using Facebook Ads Manager is critical since it enables targeting people likely to purchase and delivers controllable insights through detailed metrics.
• Many business owners mistakenly believe boosting posts equates to running Facebook ads, leading to unmet expectations regarding returns.
• Understanding the capabilities of Facebook Ads Manager allows for crafting targeted ad campaigns with clear and measurable objectives.
• There's a widespread misconception about the actual benefits of boosting, often resulting from Facebook's enticing prompts.

Notable Quotes:

• "Boosting a post isn't the worst thing in the world you could do, but there are reasons why it's not a great idea in most cases."
• "When you do Facebook ad ads, you are actually going into Facebook Ads Manager, which is this very robust platform."
• "You could specifically set up an ad inside ads manager for sales…find me people that buy things."
• "I feel like maybe you were misinformed. That's my little short explanation."

Join my Free Skool community!

Grab My Free Checklist to Audit your Ad Campaign

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Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

Resources:

Quiz: 

Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

Connect on Instagram

Connect on LinkedIn

Stacy provides expert insights on the essential questions to ask prospective service providers, ensuring that your expectations align and that the ads specialist's services meet your business needs.

As online business owners grapple with the intricacies of Facebook ads, Stacy emphasizes the importance of understanding what's included in the service package. She discusses the potential challenges related to technical setups, creative design, and copywriting—elements crucial to effective Facebook advertising. 

Communication and staying current with ad policy changes are central themes, highlighting the need for a service provider who is not only a skilled communicator but also updated with the latest trends and AI developments in social media marketing.

Key Takeaways:

• Understand what services are included in the Facebook Ads package, focusing on tech setup, creative design, and copywriting.
• Evaluate the communication style and frequency to ensure it aligns with your preferences and ensures your questions are answered effectively.
• Confirm that the ads manager stays updated on Facebook ad policies, strategy changes, and trends, including AI advancements.
• Hiring a Facebook Ads manager necessitates due diligence to avoid outdated strategies detrimental to your campaign success.
• Clear communication and a thorough understanding of the services offered can lead to better advertisement outcomes and satisfaction.

Notable Quotes:

• "What is included in the service? Because there are so many facets to running Facebook ads, you want to know what you're getting."
• "Communication is not something a lot of people might think of when they're going to hire somebody."
• "Make sure that they are up to date on what's happening in the market."
• "The last thing you want is a 2018 Facebook ad campaign in 2025, because it's night and day."

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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

Follow the Show to get the weekly episodes!

Episode Summary:

In this engaging episode of "Facebook Ads Quick Tips," listeners are guided through the critical decision of whether to manage their own Facebook ads or hire a professional. 

Stacy offers a firsthand account of the pros and cons associated with both- aiming to empower business owners to make informed choices for their unique circumstances.

Key Takeaways:

• Cost Savings: Managing your own Facebook ads can save money upfront by avoiding professional fees.
• Control and Learning: Doing it yourself allows for greater control over campaigns and data while facilitating valuable skill acquisition.

• Platform Complexity: Facebook's platform can be overwhelming due to constant changes and a steep learning curve.
• Professional Expertise: Hiring an expert can deliver better results through advanced strategies and insights, though it requires surrendering some control and trust.

Notable Quotes:

• "And holy cow, how does that process even work?"
• "I love learning. I'm a lifelong learner and I love to get into tech and back ends of processes and figure stuff out."
• "If you hire the right person, the right expert, you're going to get better results, there's no doubt."
• "Trust is a big, a big reason why you wouldn't want to hire someone."
• "I don't want anything to do with this. I tried it and it is just, it's just so confusing."

Stacy Covitz is a Meta Ads Strategist who dedicates her career to helping online business owners navigate the complexities of Facebook advertising. With extensive experience in the digital marketing space, Stacy specializes in simplifying the often overwhelming process of utilizing Facebook ads to boost online business success. Her expertise allows her to provide actionable insights and strategies that aim to optimize ad performance

Quiz: 

Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

Connect on Instagram

Connect on LinkedIn

Join my Free Skool community!

Grab My Free Checklist to Audit your Ad Campaign

Get The Scoop

Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

Episode Summary:

Welcome to another episode of Facebook Ads Quick Tips with Meta Ads Strategist, Stacy Covitz. This week, Stacy presents a continuation of her previous episode, sharing why some businesses find themselves disappointed with their Facebook ad results. 

 She carefully outlines common errors, providing listeners with valuable knowledge to elevate their ad campaigns and make informed decisions.

In today’s episode, Stacy elaborates on three more reasons businesses might feel upset by their Facebook ad outcomes. 

She emphasizes the importance of understanding the quality of leads over mere cost, pointing out that cheap leads might not always translate to sales. Stacy discusses the necessity of appropriate ad spend and how under-budgeting can hinder reaching desired results. She also addresses the crucial role of landing page optimization, ensuring that it aligns with the audience's expectations set by the advertisement. Through practical advice and expert tips, Stacy aims to guide listeners in refining their strategies for better results.

Key Takeaways:

1. Focus on lead quality over cost; a low cost per lead doesn't necessarily mean effective leads.
2. Adequate daily ad spend is crucial to achieving satisfactory advertising results.
3. A cohesive landing page that aligns with your ad is essential for converting leads to sales..
4. Regularly review and optimize your landing page to ensure it communicates effectively with the intended audience.

Notable Quotes:

• "The truth is, not all leads are good leads."
• "A cheap lead doesn't necessarily mean a good lead."
• "If you're not spending enough money per day on your ads, you're going to end up being disappointed.

Resources:

Didn’t hear Part 1?

Connect on Instagram

Connect on LinkedIn

Stacy Covitz is a Meta Ads Strategist who dedicates her career to helping online business owners navigate the complexities of Facebook advertising. With extensive experience in the digital marketing space, Stacy specializes in simplifying the often overwhelming process of utilizing Facebook ads to boost online business success. Her expertise allows her to provide actionable insights and strategies that aim to optimize ad performance

Join my Free Skool community!

Grab My Free Checklist to Audit your Ad Campaign

Get The Scoop

Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!