In this episode, Ros chats with Facebook and Instagram Ads Strategist Natalie Alaimo about how travel professionals can use paid ads to increase visibility, attract their ideal clients, and grow their business sustainably.

They discuss the difference between visibility and conversion, how to balance organic and paid strategies, what it takes to attract ready-to-book leads, and how small-budget advertising can support your long-term marketing goals.

Key Topics:

• Qualified visibility vs vanity metrics

• Organic reach decline and what to do about it

• How Meta's new AI targeting works

• Creating lead magnets for "ready-to-book" clients

• Low-cost ad strategies ($5–10/day)

• Building simple funnels and follow-up sequences

• Real client stories and practical examples

Your time is limited, competition is rising and clients need more touch points than ever. Ads can help you stay visible, attract the right clients and build a marketing system that works quietly in the background while you focus on bookings, sales and service.

Links:

Join Natalie's 5 Day Facebook Ads Challenge - https://nataliealaimo.thrivecart.com/readytobuy/ Learn more at https://nataliealaimo.com/ Follow Natalie on Instagram: @natalie_alaimo