"Awesome Changes To Facebook!”

In this episode, Kim talks about the new changes in look-a-like audiences. 

Key Takeaways!

• Today – we are going to talk about changes in look-a-like audiences.

• In creating look-a-like audiences it is the best way to reach cold traffic.

• Facebook will know a lot about your audience - more than we can ever see.

• New opportunities:
• • Video Views
  • • Create a list for engagement – when you can create a look-a-like audience list that is similar – Kim loves this!
    • Target those who watch at least 50% of your videos.
    • This list creates really high ROI. 

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

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"Changes to Facebook!”

In this episode, Kim talks about the updates in Facebook Ads Manager. 

Key Takeaways!

• There are incredible updates to Facebook through Ads Manager.

• You can now upload multiple categories in creating a custom audience.

• Facebook will run it through your system and see how many more people you can add. 

• Re-do your list!

• Now you are going to have a more accurate look-a-like list.

• You can do direct e-mail, Facebook , etc. – to multi-channel your market.

• Find it through – Ads Manger – Audiences – Customer Audiences.

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Facebook Live Video Idea”

In this episode, Kim talks about some Facebook Live Video ideas.

Key Takeaways!

• Thanks for tuning in today!

• One of our partners is getting ready for their launch – partner’s name is: GKIC.

• Kim used GKIC while transferring from struggling PR to successful businesswoman.
• • Kim wanted to tell people how great GKIC was! 

• She wanted to related it to her audience. 
• • So she took GKIC behind the scenes. 

• We recently moved our office and she was able to decorate it without to worry about a budget.
• • Kim started her business in 2001!
  • The first makeover cost her $750 – and she sweated over that bill!
  • She was frustrated a lot of the time because she has great ideas, but didn’t have the resources to execute them.

• List: 
• • Kim drafted an e-mail to their list
  • Facebook Live
  • Walking through the office to see what the office looks like now.
  • • How is the difference? 
    • Behind the scenes look.

• We followed the strategies that Kim gives her audience currently. 

• Conclusion: In order to promote your company use Facebook Live to bring your audience to show behind the scenes footage. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"A Facebook Live Video Idea”

In this episode, Kim talks about creating buzz on Facebook Live for your next launch of your product or service. 

Key Takeaways!

• You can create some buzz on Facebook Live before your next launch. 

• One of Kim’s clients is doing this for one their food products, on their menu, before they launch.
• • We asked his clients what they thought that new product could be.
  • It was fun to get their feedback.
  • At the end of the video – we said: stay tuned next Tuesday we will reveal what it is!
  • On Tuesday, we are going to do a live tasting with some local celebrities to create some buzz.

• This is a fun way to create buzz – what it is, what’s the interest?!

• You can do this for your business... 
• • Next time you are launching a product or service – you can utilize a location that your business will be at.
  • • Like a tradeshow.
  • Asking ‘man on the street’ type of questions.
  • Making it more fun and enticing. 

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Attract Your Perfect Prospect To You Magnetically”

In this episode, Kim talks about how to attract your perfect prospect to you magnetically. 

Key Takeaways!

• Back in time – Kim was a struggling PR person for about 8 years.
• • At one time, she had to declare bankruptcy. 
  • Pawn her engagement ring to make payroll.
  • There was horrible cash flow! 

• Now it’s different!
• • Business is now a multi-million dollar agency!
  • This did not happen by magic – we had to change our strategic plan...

• How do you do that?

• First click on the link: http://tinyurl.com/BizGrowthEventLive

• Here are some strategies to magnetically attract your perfect prospect:
• • 1.) Get a professional photo
  • • Go to thumbtack.com.
    • You can post to the website that you need a photographer. 
    • Use this picture on your Facebook account, Twitter account, LinkedIn, etc.

• 2.) About Us
• • Talk about them.
  • How would you make their lives better?
  • Kim is focused on audience building and prosperity.
  • Kim is not focused on her schooling or her expertise, but she’s focused on her audience.

• 3.) Get your cover photo professionally designed.
• • Wordswag.com is great, but get it professionally done.
  • Go to fiverr.com – for $5.00!

• 4.) Use your keywords!
• • Try: Spyfu.com
  • Facebook does 1.5 billion searches a day – make sure you are found.

Resources Mentioned in this Episode:

http://tinyurl.com/BizGrowthEventLive

https://www.thumbtack.com

https://www.fiverr.com

http://www.spyfu.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“When You’re Targeting a Location, Are You Picking the Right Category?”

In this episode, Kim talks about targeting the right group of people, per location, for your business. 

Key Takeaways!

• Today Kim has a quick tip on optimization.

• When you are setting up your audience through your ads manager – you might want to target the right group of people based on what your business sells.  

• 25-mile radius of where you live, or 10-mile radius.

• Make sure you target the right group of people:
• • People in this location 
  • People who live in this location – who’s home is here.
  • People most recently in this location.
  • People travelling in this location.

• These options really make a difference based on the service or product you provide.
• • Hotels – they would want to target people who are travelling through the area, not somebody who already lives in-town. 

• Start using that pull-down menu!

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Want to Know Who Visits Your Site the Most, and Target Them?”

In this episode, Kim talks about ways to target those people who visit your webpage multiple times, but haven’t purchased anything, yet, through Facebook Ads Manager!

Key Takeaways!

• Facebook is now letting you target those who visit your website the most.
• • Not just once, not just twice.

• You want to get the most engaged people.
• • People who have visited your site often, but who aren’t clients, yet. 

• Go inside your Ads Manager:
• • Go to custom audience
  • Website traffic
  • Select on ‘time spent on your website’

• This is fancy!

• You can base it on a certain percentage:
• • Top 5%, top 10%, etc.
  • For 180 days.

• Kim loves targeting people who haven’t been to our site for a while, but there are also reasons why people who have visited our site multiple times, but who haven’t bought, yet.

• Set all of these up ahead of time.
• • 5%, 10, %, 20%

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Facebook Promote The App Install”

In this episode, Kim talks about how as apps evolve over time, app businesses should take valuable actions within their apps. 

Key Takeaways!

• When it comes to mobile apps – this is where it is!

• A Facebook report shows that almost 90% of the time people spend on their mobile phone is spent in apps.

• 58% of mobile purchases, in the U.S., are made through apps.

• Not every person who installs an app will take an action in it that is valuable to businesses.

• 30 days after people install the app - only 6% of them are using the app. 
• • This means that not all app installs are created equal. 

• As app businesses evolve – it’s important for the businesses to take valuable actions within their apps. 

• New Product: App Event Optimization 
• • Help businesses optimize long-term app. value beyond the app install. 
  • People have seen great results, so far. 
  • It’s available around the world. 
  • They are going to provide an upcoming webinar on August 2nd.
  • Checkout: facebook.com/business/news/beyond-mobile-app-install

• Businesses such as GAMING and MOBILE COMMERCE are seeing success.

• Checkout: theultimatesocialmediasalesengine.com

Resources Mentioned in this Episode

facebook.com/business/news/beyond-mobile-app-install

theultimatesocialmediasalesengine.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Some Ad Set Ideas”

In this episode, Kim talks about the different ad sets that you can use for your next webinar. 

Key Takeaways!

• Visit: theultimatesocialmediasalesengine.com

• For the webinar: Kim ran ads to get people to attend the livecast.

• Different types of audiences we targeted:
• • Audiences between $3-$8 per lead - to get them to register for the webinar. 

• We spent $1,300 on Facebook ads.
• • We brought in thousands, and thousands of dollars, because of this. 

• Between our e-mail list and Facebook ads we had about 900 people register for the event, and almost 300 people attended.

• Our cost per sale was incredible!

• Different ad sets:
• • Warm traffic ads
  • Other people’s fan pages
  • Social media examiner plus friends of fans
  • Accounts plus Facebook page admins. – this one didn’t perform as well. 
  • Those who have seen a video of Kim’s before – it was worth testing.
  • A look-alike of our webinar conversions

• Hopefully this list gives you some ideas!

• Checkout: theultimatesocialmediasalesengine.com
• • Cart closes on Monday! 

Resources Mentioned in this Episode

Here’s Your Step-By-Step Blueprint For Creating Raving Fans and Turning Them Into Cash-Paying Buyers For Life!

theultimatesocialmediasalesengine.com 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Accelerating Your Adspend”

In this episode, Kim talks about the two different ad delivery options available through Facebook Ads Manager. 

Key Takeaways!

• Today when Kim was on her coaching call with her marketing insiders elite group...
• • Side note, checkout: marketinginsiderselite.com

• We were going through our latest livecast campaign – and Kim was showing them the different ad sets Kim had set-up.

• I noticed a new feature on Ads Manager:
• • Being able to choose “accelerated” or “standard” delivery of your ads. 
  • This has been offered for a while on Power Editor.

• This is how you can manage how your ads are delivered:
• • 2 different options – standard or accelerated 
  • Delivery type
  • For most ads - Facebook suggests that you use the “standard” delivery option.
  • • To help your budget.
  • Or time sensitive campaigns – use “accelerated” delivery.
  • • Kim thinks this makes a lot of sense if you are trying to run a campaign to get people to opt-in to a webinar, etc. 

• Keep in mind these things for “accelerated” delivery option...
• • 1.) You are required to use manual biddings you can control the maximum price of your ad delivery.
  • 2.) Also, choose maximum cost bidding rather than average cost bidding.
  • 3.) The ads still need to be reviewed. 
  • • Submit your ads in adequate time!
  • 4.) Potential higher costs.
  • 5.) Early budget spend. 

• Kim loves this fact that you can help jumpstart your next campaign. 

• Checkout this training: fbsaleslaunch.com

Resources Mentioned in this Episode

Facebook Ads Manger: https://www.facebook.com/business/help/200000840044554

Facebook Power Editor: https://www.facebook.com/business/a/online-sales/power-editor

Launch – Grow – Scale – Thrive – Repeat: Marketing Insiders Elite Group

marketinginsiderselite.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!