"How Do You Thank Your Customers and Make More Sales”

In this episode, Kim talks about giving your members a special bonus for being a member!

Key Takeaways!

• We wanted to thank our current members, and give them a special bonus.

• Kim posted in that group, that before they ordered, they should use a different link to order – because we were giving them a special discount to members.

• Not only were our members happy – 50% of the sales, during the livecast, were by members who used that link.

• Very effective!

• If Kim didn’t post that link – sales might not have happened.

• Members were reminded of why it’s awesome to have their membership – something special just for them!

• Use your Facebook Group – to give your members/clients/customers special perks and values that nobody else gets.

• For your next launch – offer a special price just to your members, and post it in your Facebook Group.

• Get cranking on that! ☺ 

Visit: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Huge Lesson About Facebook Live”

In this episode, Kim talks about how running your Facebook Live Video, for longer periods of time, can help reach more people. 

Key Takeaways!

• The Facebook Livecast is finished – and it was very successful!
• • Acquired more new members

• Something we learned during the livecast, that you can use for your own business. 

• We broke the Livecast into three segments:
• • 1.) Powerpoint Presentation
  • 2.) Demonstration 
  • 3.) Q&A

• Each segment we broadcasted, and did it also as a Facebook Live Video.

• Our Facebook Live Video broadcasted for the entire hour.

• After the 1st hour, we saw something amazing that happened...

• When we got off from Segments #1, from #2, and from #3...
• • Kim ran Facebook Live Video for an entire hour.

• During the 1 hour – 120 people tuned in live – and it reached out to 430,000 people!! 
• • With no paid reach!
  • Purely organic!

• It didn’t stop there – each segment had reached hundreds of thousands of people.

• It was amazing!

• This taught Kim that if you want to reach more people through Facebook Live Video – run a longer video.  

• Facebook wants you to have longer, and more in-depth content.

• It is an amazing program – and it is completely free!

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"What To Do When You’re About To Launch”

In this episode, Kim talks about what to do when you’re about to launch!

Key Takeaways!

• Checkout: elitedigitalgroup.com/livecast

• Today – we are talking about “what do you do right before you launch?”

• How to use Facebook Live, and other Facebook ads in order to support your launch.

• Kim used Facebook Live, yesterday, to show people the inside scoop as to what’s going on.

• People like this because it shows....
• • That Elite Digital Group is a real office.
  • Real People / Real Staff. 
  • This creates a whisper campaign.

• We are going to run Facebook Live Video during the event, too. 

• Another thing we did was we ran 1 more ad – during the live cast between 12:00-4:00 PM.
• • Directly with a link to the live broadcast page.
  • This is a good reminder too all. 

• We also launch a few more ad sets, to reach additional people:
• • E-mail list
  • Facebook Fans
  • Kim likes to get as much people, last minute, to register for the event.

• Conclusion for last-minute planning:
• • Plan ahead of time...
  • Use Facebook Live Video to give scoops behind the scenes...
  • And then use your Faceobok ads to get people live online to the event.

• Tomorrow, Kim will give us updates on what is and what is not working to help her fans out!

Resources Mentioned in this Episode

Elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"2 Weeks Prior To Registration Opening for Your Webinar or Workshop”

In this episode, Kim talks about creating a buzz for your next webinar or workshop.

Key Takeaways!

• Checkout: elitedigitalgroup.com/livecast
• • Register right now!
  • Not only will you get 4 bonus mini training videos, but you will also get Kim’s top 20 organic Facebook posts, and a Facebook Live script template!

• Leave a comment at: elitedigitalgroup.com or on Kim's Facebook Page!

• 2 weeks before your webinar or workshop registration, begin a content series.
• • This is pure, straight content.
  • In your content - offer a lead magnet. 

• Offer a lead magnet that people can opt into: 
• • For example: Kim has been offering a free giveaway – the Facebook Live Script Template.

• Her giveaway makes a lot of sense, because it is relevant to her content.

• Kim is creating a buzz...
• • This is called a Whisper Campaign.

• 2 full weeks of non-stop content, which should be valuable content.
• • Ask for their e-mail, to give them more of this valuable content.

• Then your registration opens for your webinar.

• Try not to be too salesy:
• • Kim likes to alternate with one day: register now, and the next day: a piece of content.
  • Content days will still have some kind of banner in a call of action to make sure people are still opting-in.
  • Thread it together with some kind of theme. 

• The day of the event – Kim offers content about getting on the Live Cast.
• • The first thing in the morning, and right before they get on to the webinar. 

• Conclusion: 
• • 2 weeks before event – give them content.
  • 1 week before event – get them to register.
  • Mix it up with content.

• For a free template for your next Facebook Live Video, go to: elitedigitalgroup.com/livecast

Resources Mentioned in this Episode

Register at: elitedigitalgroup.com/livecast

Leave Comments at: elitedigitalgroup.com or on Kim’s Facebook Page!

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Using Facebook Live Video”

In this episode, Kim talks about the different ways you can use your Facebook Live Video in your content target marketing.  

Key Takeaways!

• How to use Facebook Live Video. 

• When you have a lot to do in one day, you need to multipurpose everything you are doing.

• Different ways you can use your Facebook Live Video in your content target marketing. 

• You can put it to use in the following ways...
• • Use it in your next blog
  • Put it on your website
  • Create an e-mail around it and publish it onto your site
  • Take transcripts from them
  • Write the chapters of your book by doing each chapter a different Facebook Live Video, getting it transcribed, and putting it as the chapters of your book. 

• You can reuse the material from your video in many different ways.
• • Multipurpose it.

• If you are interested, please checkout: elitedigitalgroup.com/livecast
• • You can download a script template when you register. 

Resources Mentioned in this Episode

http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"How To Get More People Opted-In On Your Next Webinar”

In this episode, Kim talks with Amanda King how Facebook Live Video helped triple her webinar’s attendance!

Key Takeaways!

• Today, Kim is with Amanda King at a beach club, and they are working on business planning. 

• Checkout: peoplesavvyhr.com

• We are talking today about how Amanda tripled her webinar registrations, just by doing a Facebook Live Video.

• Here are Amanda’s tips:

• She recorded a three-part video series, there were templates, there were how-to guides, etc.
• • Taught you how to get into compliance.

• The company she was partnering with didn’t do a lot of the marketing they should have done.

• Amanda gave her partnering company Kim’s website.

• At this time, she only had 7 who were registered. 
• • Amanda decided she had completed too much work for only 7 people to show.

• So Amanda posted the event on:
• • Facebook
  • LinkedIn
  • AND Facebook Live Video

• 7 people were registered by Sunday night, and then after Facebook Live Video -        23 people actually attended!
• • 4 of them purchased a $500.00 product.

• The company she partnered with couldn’t be any happier! 

• She tripled her attendance, because of Facebook Live Video.
• • This cost Amanda $0.00!

• Kim: If you aren’t using this medium – you are missing out!

• Checkout:  elitedigitalgroup.com/livecast

Resources Mentioned in this Episode

http://peoplesavvyhr.com

elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"5 Post Types That Are Likely To Go Viral With Your Fans”

In this episode, Kim talks about five post types that are likely to go viral with your fans. 

Key Takeaways!

• Here are 5 posting ideas...

• 1.) Share An Image!
• • So often businesses forget to put a visual image to their ad post.
  • Images can really make a huge difference!
  • Visit Word Swag.

• 2.) Offer An Incentive!
• • This is super important, because you will build an engagement with your audience.
  • For example: “What’s your favorite business book? If you share your favorite book by next Friday, then you could win a collection of mine.”
  • Give an incentive to participate.

• 3.) Facebook Live Video!
• • Checkout Kim’s site: elitedigitalgroup.com/livecast

• 4.) Tag Another Business To Get Your Post Out There!

• 5.) Do A Q&A With A VIP!
• • You are going to feature somebody on your page – they will most likely share it on their page, too.
  • Kim does Q&A with others to connect with them and make them feel special.
  • It’s a great way to share your content.

• Checkout: elitedigitalgroup.com/livecast
• • You will get...
  • • A Facebook Live Video Script
    • Top 20 Organic Posts for Free!
    • 4 Mini Trainings 

Resources Mentioned in this Episode:

Word Swag: http://wordswag.co

Elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Why You Always Have To Split Test”

In this episode, Kim talks about split testing your ads to see which ones are the most successful. 

Key Takeaways!

• Elitedigitalgroup.com/livecast
• • Register to get the following...
  • • Template of a Facebook Live Video Script
    • A 4 Video Mini Training Series

• Kim is running all these different ads to get people to register for Livecast, and Elite Digital Group is analyzing the results of the success of their ads.

• Of the 6 ads, 3 of the ads had Kim’s and Kelly’s face on them, and the other 3 did not. 

• The results of the ads are...
• • The #1 ad that is doing the best is the one that has their faces on them.
  • • No big surprise
  • The #2 ad that is doing the best has no faces on it.

• If Kim never had completed a split test, she would never have seen these results.

• Never, ever assume what ad will do the best, because these results are kind of surprising.

• Kim likes to segment her ad sets.
• • Break apart the ads and see what’s performing the best.

• Interesting food for thought – think about how you are testing.

• Test another ad, test another interest group, and put it as a separate group so you can really filter through the targeting. 

• Register at elitedigitalgroup.com/livecast to see how the whole process works from start to finish. 

Resources Mentioned in this Episode:

elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Are Your Interested In Doing A More Effective Facebook Live Video?”

In this episode, Kim talks about the format for your Facebook Live Videos. 

Key Takeaways!

Today, we are talking about what the format should be of your next Facebook Live Video.

1.) Tell your audience what the problem is that you will be addressing, and how you will be addressing it.

For example: “Looking to sell your home? Today, I will share with you 5 tips on how to stage your home to get more profit.”

Another example: “How to save for college while living the life that you love, here are 3 tips to help you with that!”

2.) Tell them why they should bother listening to you.

Establish your credibility.

3.) Tell them to stay-tune, so they listen to the end.

4.) Ask them to give you a thumbs-up, so others know they can trust you, too.

5.) Give them your tips and strategies. 

Offer the content you promised them.

6.) End by saying, for more information...go, here, now!

Give them a specific place... 

To download the e-book, or to get a free guide, etc.

If they stayed to the end of your video that means that they are interested and are willing to move forward. 

Check-out: elitedigitalgroup.com/livecast

Special bonus for the next few days only!

Resources Mentioned in this Episode

Check-out: elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Get More Than 90,000 Views in 30 Seconds”

In this episode, Kim talks about how to get more views in such little time for free!

Key Takeaways! 

5 topics to post about in your Facebook live video:

• A series of tips of strategies -  Let your viewers know you are going to offer a series of tips or strategies over a few days. 
• Promote your blog content - If your writing blog content anyway, go ahead and offer tips and strategies from your blog content. It a way to drive traffic and give a sneak preview. 
• Promote your lead magnet -  Make sure to put your lead magnet front and center. 
• Interview - Interview a VIP, customer, client, or fan. This is more likely to be shared. 
• Live customer Q&A - Set the time ahead of time, before you go live. Answer questions live. You become the establish authority. 

Resources Mentioned in this Episode

Join us on July 26, 2016 for  Livecast on - How To Create A 3 Step Facebook Sales Campaign 

Livecast: elitedigitalgroup.com/livecast

Check out! fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!