"Creating Content That People Actually Care About”

In this episode, Kim talks about focusing your ad content to be about the consumer, rather than your business. 

Key Takeaways!

• Creating content that people actually care about.

• Kim saw some ad in the Chicago airport, that said: “You should follow us on Facebook/Twitter”, but they didn’t say “why” I should follow them.

• Give them some kind of incentive.

• You should make the content about THEM, not about you.
• • Big brands make this mistake all them time!

• Perhaps they could have chosen content that said:
• • Be alerted for a contest...
  • Be alerted about parking...
  • Special discounts at the eateries at the airport...

• Conclusion: Make it about them!

• Checkout: http://fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Books That Can Help You Create More Effective Content On Facebook” (Part 3)

In this episode, Kim talks about a book suggestion that can help you create more effective content on Facebook: “The 22 Immutable Laws of Branding” by Al Ries & Laura Ries.  

Key Takeaways!

• Another book Suggestion...

• “The 22 Immutable Laws of Branding” by Al Ries & Laura Ries
• • Copyright 2002
  • $14.00 = Kindle and Paperback

• To read Amazon’s book description, checkout the following link:

• https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737

• The 22 laws are great...
• • Branding
  • Pairing anecdotes

• They go through each campaign, and examine why each one did or didn’t work. 

• The authors examine companies, such as:
• • Rolex
  • Volvo
  • Heineken

• The foundations, found in this book, are really good marketing. 

• Checkout: nobschapter.com

Resources Mentioned in this Episode

Book - “The 22 Immutable Laws of Branding”: https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737

No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD: nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Books That Can Help You Create More Effective Content On Facebook” (Part 2)

In this episode, Kim talks about Richard Bayan’s book titled, “The Words That Sell”. 

Key Takeaways!

• Today we are talking about another book suggestion that can help you create more effective content on Facebook. 

• “The Words That Sell: More Than 6,000 Entries To Help You Promote Your Products, Services, and Ideas” by Richard Bayan
• • This is one of Kim’s favorite books. 

• Versions of the book:
• • Paperback = $9.49 – Kim encourages you to get this paper version rather than the Kindle version, but get what works well for you. 

• Kindle = $1.99

• The book contains 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells.

• Fantastic book description from Amazon...
• • Checkout: https://www.amazon.com/Words-that-Sell-Products-Services/dp/0071467858

• The book gives you different phrases that you can use to create your ads, and your posts.

• It helps us think outside-of-the-box for our campaign.

• They have grabbers, such as... 
• • “No Strings Attached” or 
  • “What Do You Have To Loose?”

• Clinchers, such as... 
• • “You Can Do It - You Be The Judge!”

• Special strategies to “seal-the-deal”.

• There is another version called “Phrases that Sell” – this isn’t as good, you don’t need to get this book.

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

Richard Bayan’s Book: https://www.amazon.com/Words-that-Sell-Products-Services/dp/0071467858

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Books That Can Help You Create More Effective Content On Facebook” (Part 1)

In this episode, Kim talks about the book, “Advertising Headlines That Make You Rich” by David Garfinkel. 

Key Takeaways!

• Today we are going to talk about a book suggestion that can help you create a more effective content on Facebook. 

• Book: “Advertising Headlines That Make You Rich” by David Garfinkel

• Hardcover version is no longer in print, so it’s more expensive  $40.00, and the Kindle version is $9.99

• Book description from Amazon:  
• • In marketing: what is the main difference between "pathetic" and "profitable?" – a compelling advertising headline.
  • To read more of the book description checkout this link:

• https://www.amazon.com/Advertising-Headlines-That-Make-Rich/dp/1933596252

• The book is filled with really good headlines that you can use for your next ad.
• • Or it could help you brainstorm for your next headline idea.

• Stay in-tune for tomorrow’s show, which Kim will discuss another book suggestion!

Resources Mentioned in this Episode

David Garfinkel’s Book: https://www.amazon.com/Advertising-Headlines-That-Make-Rich/dp/1933596252

No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD: nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Looking For Beautiful Pictures That Will Make Others Swoon?”

In this episode, Kim talks about using the website – Unsplash – to gather great images for your next social media post!

Key Takeaways!

• Kim has a cool website for you, if you like using beautiful images for your social media posts...

• Try the website: Unsplash.com

• Every 10 days they give you 10 gorgeous photos.

• You can download them and use them in your ads, in your social media images, etc.

• For example: red boat – does really well in ads.

• These images are completely FREE – amazing!

• Have fun using these images!

• Facebook Sales Strategy: fbsaleslaunch.com

Resources Mentioned in this Episode

Unsplash:  https://unsplash.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Businesses Can Now Tell If A Facebook Ad Has Led You To Shop In Their Stores"

In this episode, Kim talks about businesses tracking whether or not their advertisement has an influence on what items you purchase.  

Key Takeaways!

• Facebook advertisers now have a better understanding of how your mall shopping is influenced because of their ads. 

• Interactive map.

• Facebook then tracks whether people who look at their ads on mobile devices visit the stores featured, and then hands-over this information to advertisers.

• As long as the user has this setting authorized in the Facebook setting in the app.

• This could be creepy for you as a consumer, but amazing for the marketer. 
• • People do authorize, though, for this to be tracked.

• This will help companies track sells more effectively – no more guessing of where your Facebook dollars go. 

Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Look For A Free Source Of Photos For Your Social Media Content?”

In this episode, Kim talks about the website –  freepixels.com – to get your next image for your social media content. 

Key Takeaways!

• Free images/photos to use in your social media content – use freepixels.com.

• Freepixels.com – It’s a copyright site that you can download, and stock photos that you can use in your marketing.

• For example: Kim searched “sunset” and found 255 images from their site.

• This is another image site that your Fancy Hands VA can use to download great post images for your social media content. 

• Facebook Sales Strategies: fbsaleslaunch.com

Resources Mentioned in this Episode

Freepixels.com

Fancy Hands: fancyhands.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Some Changes Coming To Facebook Live Video!”

In this episode, Kim talks about some changes that are coming soon to Facebook Live. 

Key Takeaways!

• Facebook has some new changes, coming soon, to Facebook Live.

• By the way, incase you didn’t already know, Kim loves Facebook Live!

• Three changes that are coming to Facebook Live:

• You will be able to use the funny faces and doodles that you get to use on Snapchat, through Facebook Live.

• The ability to drop-in on someone else’s live video.
• • Think about it as a remote interview.
  • Same concept as Google Hangouts.

• You can schedule a live video, and notify viewers before the broadcast starts. 
• • Like other sites, such as:

• GoToWebinar
• Google Hangouts

• Virtual Lobby – where viewers can join and comment before the broadcast starts.

• It’s best to get into the Facebook Live Video game, as soon as possible, because things are only getting better!

Checkout: fbsaleslaunch.com 

Resources Mentioned in this Episode

Facebook Live: https://live.fb.com/about/

Snapchat: https://www.snapchat.com

Google Hangouts: https://hangouts.google.com

GoToWebinar: http://www.gotomeeting.com/webinar/homepage-40percent

Facebook Sales Strategies: http://fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Looking To Launch Your Next Podcast Using Facebook As A Promotion Tool?”

In this episode, Kim shares with us a few strategies to help you promote the launch of your podcast.   

Key Takeaways!

• Today we are talking about a podcast promotion plan.
• • You can use the same plan to help with your next service, product, book, etc.

• We put this plan together for one of our clients, who soon will be launching their podcast.

• VARS in the Cloud:
• • This company is directed towards IT professionals, or those who sell Cloud based items or software. 

• How does the podcast launch work?

• We suggested that they do a prize giveaway for the podcast launch.
• • Good way to create a buzz. 
  • The item should be relevant to your interest.
  • For example: it could be a ticket to an event or conference.
  • Another example: giveaway a set of headphones to listen to the podcast.

• Then we suggested that you offer another prize to those who sign-up ahead of time to get notified of when the iTunes launch happens:
• • This is good to build your list.
  • You do this, too, to help give your Facebook ads time to optimize.   

• You can also target people who already listen to podcasts.

• E-mail List
• • Send out three e-mails over the course of two weeks – remind users to subscribe to your podcast, leave a review, and enter for their chance to win a prize given away.  

• Conclusion - promoting your podcast promotion strategies: 
• • Facebook ads
  • E-mails
  • Prize giveaways!

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD: nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Fun App To Create Quote Images”

In this episode, Kim shares with us an app called Quotes Cover that is a fast, fun app that creates quotes for you. 

Key Takeaways!

• A fabulous, little app: Quotes Cover – it’s a quote maker!

• Be careful – you don’t have to download anything – there are a ton of Google ads on there.

• Quotes Cover:
• • You can find quotes if you want.
  • Or you can put in your own quote.

• For example: “Do Your Best”
• • You can add in the author’s name.
  • It will ask what format to put it into? 
  • • Square, Portrait, Landscape...
  • Or will you print it?

• It is a quick way to create quotes, plus Kim likes how the quote words are built into it. 

• Samantha Melhorn found this great app for us – Thank you Samantha!

• Checkout: Fbadswipe.com

• Please leave Kim a review if you liked today’s episode.

Resources Mentioned in this Episode

Quotes Cover: https://www.quotescover.com

Fbadswipe.com: https://elitedigitalgroup.com/7fbadstoswipe

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!