In this episode, Keaton Turner delves into the challenges faced by Turner Mining Group, including legal and public relations issues. He reflects on the significance of driving the F-550 truck and the impact of hiring women on company culture. Keaton discusses strategies for handling online hate, vandalism, and the importance of transparency in business. The episode covers a quarry swimming incident, media coverage, and managing personal reputation. Keaton shares insights on addressing negative PR, miscommunication, and internal company issues, along with managing social media comments and employee reviews. The episode concludes with personal reflections, listener engagement, and closing encouragement.

(0:00) Intro music and opening lines

(0:23) Turner Mining Group legal and PR challenges

(3:10) Driving the F-550 truck and its significance

(5:39) Hiring women in the mining industry and company culture

(8:12) Handling public relations, online hate, and vandalism

(10:52) The role of transparency and learning in business

(13:19) Quarry swimming incident and repercussions

(21:02) Media coverage and personal reputation management

(28:23) Strategies for addressing negative public relations

(33:24) Miscommunication and internal company issues

(35:18) Managing negative comments and employee reviews on social media

(40:12) Navigating lawsuits and legal obstacles

(43:39) Personal reflections and listener engagement

(45:02) Closing remarks and encouragement