Facts Not Feelings with Brooke C. Furniss

Wowszer, Glenn Pasch and I had an incredible conversation in this episode on what true leadership looks like in 2022. There is a vast difference between management and leadership, and no they are not synonymous.

We hit on everything from how great this industry is and how blessed we are to be in it, to how a natural leader best assists their team to grow and setting one's ego aside, to the Super Bowl!

I know I couldn't write notes fast enough with the knowledge Glenn Pasch was dropping in this episode! Do yourself a favor and watch this one a couple times to obtain all the nuggets of truth he was speaking! 

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Big thanks to George Nenni with Generations Digital for stopping by Facts Not Feelings Friday and chatting.

This week we are super excited to have PCG Digital’s CEO Glenn Pasch on the show. The show will be a must listen for sure!

What do Chick-fil-a, Walt Disney, and the Apple Store have in common? Their customer service is top notch. They seem to genuinely care about their customers/clientele. They are friendly, courteous, polite, treat the customer with respect, make sure the customer is always put first, and when they make a mistake are quick listen, apologize, and to solve it. They are always trying to innovate to better serve the customer and make the customer journey more streamlined and seamless. When they hire a potential candidate, one must meet their high standards vs trying to mold them later. All these companies empower their employees. They expect them to bring a positive attitude to work and to go above and beyond for the customer and the company. Then there are the numerous other companies that simply don’t care. Regardless how long you have been a loyal customer, how much money you have spent with them, it means absolutely nothing as you are simply a number. Cross train your teams! Empower your employees. If you walk into an Apple Store, any employee can help you. Let the same be true for your business.

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What an episode we had today with the one and only Founder of Generations Digital, George Nenni! As he so pointedly so stated, "there is no substitute for hard work," and he has definitely put in the work. Do you hold your ad agency accountable for Paid Search? Are you asking them questions about their approach? George offers some helpful, simple, and easy tips so that any manager can be more involved in knowing where their money is being spent and how.

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Big thanks to AlfaPhox's CEO/Founder and serial entrepreneur Jordan Furniss for stopping by last week's Facts Not Feeling Friday and dropping so much knowledge on us. Remember to work smarter, not harder and to do your research!

This Friday we have Generations Digital's Founder and insanely talented George Nenni. If you don't already have a copy of his book, pick one up today: https://amzn.to/3IR8G5B

With the Beijing 2022 Winter Olympics this week, remember the team mentality and to always have your team rowing in the right direction to avoid capsizing the boat or spinning in a circle, which leads the team stuck without progression. We forget that players get cut and traded all the time, but only after a resolution couldn't be reached. We are adults; treat your employees like it. Let's Go Team USA!

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Email Jordan Furniss: [email protected]
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What a way to kick off our first guest appearance on Fact Not Feelings Friday with CEO/Founder of AlfaPhox and serial entrepreneur, Jordan Furniss! I know everyone will come away ready to take on the week like I was after talking with him. As an entrepreneur, one must remember there is no ceiling or limit. Jordan offers valuable insight on what makes him a successful business man, what goes into his thought process before starting a new venture, how he has mastered working smarter not harder, and how he balances CEO life and fatherhood.

Email Jordan Furniss: [email protected]

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Every Friday, BZ Consultants Groups's CEO and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround one's self with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Thanks for listening each week.