Today’s episode, I’m joined by Faith Wheller, Vice President of Brand, Sports Partnerships & Integrated Marketing at TeamViewer.

Famous for their high-profile partnerships with Manchester United and Mercedes AMG Petronas F1 Team, TeamViewer is a  remote access and remote control computer software company focused mainly on enterprise clients.

With that in mind, we discuss the company’s decision to invest into sponsorship and how they are choosing to activate in order to get a return on their investments as well as how they go about balancing product-led storytelling with broader social purpose messaging - through something like their recent SheSportTech initiative.

From across her time working at Cisco and Intuit through to working at TeamViewer, Faith has always been incredibly passionate about getting more women into IT and technology. This is reflected in a recent post she shared for international women’s day as well as with SheSport Tech, an initiative which aims to inspire more women and girls to see the breadth of opportunity in the world of technology and sport.

Time Stamps 

2:00 - Getting More Women in IT  

4:00 - Faith’s Career Journey 

8:00 - Why Sponsor Manchester United? 

10:00 - Integrating the Product into the Partnership 

14:00 - Activating Specifically with Enterprise Customers

18:00 - The Importance of F1 and the U.S. Market 

19:00 - Opportunity to Engage Women with F1 Academy

23:00 - Speaking to Different Audiences and the Launch of SheSportTech

28:00 - Why More Women are Needed in Sports Tech

33:00 - Future Ambitions for TeamViewer 

Additional Links

Changing the game: Making space for women in sports and tech

Championing diversity: Introducing SheSportTech

Connect with Faith on LinkedIn - Here

Connect with Andy on LinkedIn - Here