Michael Ratner, C.E.O. of Fanatics Studios, and Lance Fensterman, C.E.O. of Fanatics Events, join John to discuss the wild growth and evolution of Fanatics Fest—and why immersive, interactive experiences built around high-profile athlete appearances are central to its appeal. Ratner also gets into the thinking behind a reimagined ESPYs, which he’s overseeing and which should kickstart a major weekend for Fanatics.