Knowledge at Wharton

Farhad Mohit: DotSpots and the Wisdom of Crowds


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Entrepreneur Farhad Mohit is hardly resting on his laurels although he could. In 1996 he launched BizRate a consumer rating site and then in 2004 Shopzilla a shopping search engine. His latest venture is DotSpots a service that lets people update the news in real-time with dots or distributed objects of thought. These could include mini-blog posts containing text videos images documents perspectives from the blogosphere or eye-witness accounts from the scene. Mohit talked with Knowledge at Wharton about DotSpots the publishing industry the wisdom of crowds what he learned from his previous successes and the importance of finding the right team among other topics.

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