Farm Equipment Podcast

In this episode of On the Record, brought to you by Associated Equipment Distributors, we report on the recently announced plans to bring United Equipment Distributors and the North American Equipment Dealers Association together under one unified organization — Equipment Equipment Dealers.

I’m down in Louisville, Ky., this week for the Moving Iron Summit. This morning, Quint Pottinger, a no-tiller based here in Kentucky was part of a farmer panel discussion focused on the financial pressure on today’s producers. A lot of the questions posed to Pottinger had to do with the big steps he made in the last year as it related to autonomy.

The days after a knee replacement surgery last week, I’ve learned, creates a fair amount of reflection and contemplation — at least during the brief periods of painkiller-free coherent thought.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we report on the impact rising diesel prices are likely to have on farm margin and equipment demand. In the Technology Corner, Noah Newman shares an up-close look at AgZen’s RealCoverge AI powered precision spraying technology. Also in this episode, Fendt increases its focus on North American Growth and manufacturers report that equipment demand is increasing.

For most of the farm machinery business, the big sign out front commands the lion’s share of investment, time and attention — and the major-lines monitor it, of course. But for those who still regard shortlines as a sales and traffic generator, it’s also not chump change.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the retaliatory tariffs Canada is enacting on U.S. goods, effective September 8. In the Technology Corner, Noah Newman shares how precision dealers measure a successful customer clinic. Also in this episode, a look at the trends Deere is seeing in its early order See & Spray and planter programs and the impact severe weather is having on harvest in Europe.

A to-be-remembered keynote at the Dealership Minds Summit challenges frustrated managers to act now by instilling critical thought via getting those who want to avoid the difficult to step up and into it.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the implications Deere's settlement with the FTC has on the broader industry.

https://www.farm-equipment.com/blogs/6-opinions-columns/post/25478-how-to-identify-your-code-of-success

This year, for our 2026 Summer Intern Cohort at Lessiter Media, we’re doing something we haven’t done before. We’re giving each of the interns a parting gift as they start to wrap up their summers with us. It’s one of the best gifts we could envision — and lasting far longer than the company swag, lunches out, tours or happy hours will. Something that this group of youngsters can carry with them in their remaining studies and careers…

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s settlement with the FTC and whether it’s a win or a loss for the OEM and dealers more broadly.