The peak of freshness is often best achieved by freezing.  The advances in freezing technologies is allowing consumers to enjoy breeds, varieties, climate friendly production practices and geographical differences in food products both at their favorite store and direct to their door from farmers around the world. Ruben Cortez and  Wesley O’Brien, co-founders of Frozen Logistics are empowering farmers, particularly small-scale and local producers, by offering them a direct channel to reach consumers. This includes increased revenue for farmers, cost savings for consumers, and the convenience of purchasing directly with cold chain management, stringent quality control,  eco-friendly packaging and efficient transportation. www.frozenlogistics.com