Welcome to the Farms Advice Podcast with your host Jack Cresswell. In this episode, we explore the power of social media advocacy, the importance of education in farming, and the evolving landscape of agriculture in the US and Australia. Listen to how influential farmers and advocates are shaping perceptions, policy, and the future of farming globally.

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Key Topics:

• Michelle shares her journey from fashion to farming and becoming a leading ag advocate.
• The impact and potential of social media for farm advocacy and product marketing.
• How misconceptions about farming practices can be debunked through education.
• Differences in farming scales and policy challenges between Australia and the US.
• The role of celebrities, influencers, and media in shaping agricultural narratives.
• Strategies to enhance farm visibility and attract next-generation talent.
• The cowboy culture and the influence of popular media like Yellowstone on farm perceptions.
• How policy patchwork and water rights issues affect farmers across US states.
• The importance and impact of precise, science-backed messaging in agricultural communication.
• Success stories of farm advocacy, including impactful campaigns like Burger King’s retracted ad.
• Future goals of elevating agricultural voices in mainstream media and policy arenas.
• The significance of humility, confidence, and unapologetic storytelling in farming.

Timestamps:

00:00 - Michelle’s background from fashion industry mogul to farm advocate

00:37 - The influence of social media in farm marketing and advocacy

01:07 - Advice for farmers: Never underestimate your voice

01:44 - Building awareness about farming practices through media

02:23 - Connecting with farm followers via social platforms

03:08 - Michelle’s international advocacy journey and journey from city to farm

03:44 - Australian farmers' feedback mechanisms and consumer insights

04:01 - Walking a day in farmers' shoes to bridge understanding

04:38 - Challenges of policy and chemical use in farming

05:44 - Organic vs conventional farming misconceptions

06:09 - Educating consumers on the realities of agriculture

07:03 - The importance of early education in agriculture

07:26 - The role of social media influencers and celebrities in farm education

08:55 - The disparity in advocacy budgets between mainstream industry and activist groups

09:16 - The significance of engaging youth programs like FFA

10:23 - Harnessing entertainment media, like Yellowstone, for farm education

11:54 - Reflecting on lessons learned over a decade in agriculture advocacy

12:26 - Impact of social media campaigns like Burger King ad reversal

13:52 - The influence of influential farmers and social media in policy change

14:49 - The importance of building relationships and trust for advocacy

15:45 - Addressing misconceptions around farm size and profitability

16:07 - Internal growth and scale strategies for family farms

17:47 - Embracing confidence and promoting farm success stories

20:42 - The future of American farming and advocacy goals

23:04 - Labels, misinformation, and the importance of science-based food choices

26:16 - How to measure success in advocacy efforts

30:16 - Lessons from COVID-19 on supply chains and consumer behavior

33:42 - The global perspective: learning from farmers across continents

36:07 - Making farming attractive and rebranding it as a modern, cool industry

38:15 - Breaking down industry stereotypes and embracing authenticity

39:11 - The importance of storytelling, transparency, and social media presence

40:03 - Closing remarks on advocating for the next generation of farmers

Resources & Links:

• Michelle - Farm Babe | Instagram | thefarmbabe.com
• Burger King's Cow's Menu Ad (search for the ad to view)
• Scientific American Podcast
• FFA - Future Farmers of America
• Make America Healthy Again

Keep on farming! Leave us feedback at [email protected]

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Discover the inspiring story of Audrey, a young woman passionate about agriculture, who shares her experiences navigating university, farming, and community engagement. This episode explores the opportunities, challenges, and innovations shaping today's agricultural industry, especially for the next generation.

• Audrey’s journey from Hunter Valley to Armadale and her decision to study at UNE
• The importance of connecting students with agriculture through initiatives like Farming Futures
• How university and industry events foster career opportunities and community engagement
• The rising role of social media in promoting agriculture careers and building personal brands
• The significance of mental health, grief, and mental resilience in farming communities
• The future of Australian agriculture focusing on technology, sustainability, and diversification
• Practical advice for young people considering careers in agriculture: say yes, be optimistic, and leverage networks

00:00 - Introduction to Audrey's background and involvement with Farming Futures

02:00 - How university experiences shape agricultural careers

04:00 - Connecting students to opportunities through industry events

06:00 - The power of social media in farming and branding

08:00 - Challenges faced by rural youth, including mental health and grief

10:00 - The evolution of Australia's agricultural industry—technology and sustainability focus

12:00 - Key lessons on resilience, purpose, and community engagement

14:00 - How to get involved with agricultural organizations and events

16:00 - The importance of mentorship and continuous learning

18:00 - Future career aspirations: teaching, innovation, and leadership in agriculture

20:00 - Final advice: embracing change, saying yes, and building networks

Stay connected, share your story, and continue to support and grow the future of agriculture!

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Welcome to episode 287 of the Farms Advice Podcast with Jack Cresswell. Shaping the Future of Sheep Production at LambEx 2026 with Mark Ferguson. Join us as Ferg shares cutting-edge innovations, industry trends, and the mindset shifts transforming sheep farming that will be at LambEx 26. This episode highlights how technology, collaboration, and continuous learning are paving the way for a sustainable and prosperous industry.

Key topics:

• The role of AI and automation in sheep farming
• Industry collaboration and peer-to-peer learning at LambEx
• Genetic advancements and data-driven decision making
• Monitoring technologies like virtual fencing and carcass data integration
• Building resilience and efficiency for future generations

In this episode:

• The significance of LambEx as a hub for innovation and networking (0:00)
• How the sheep industry is benefitting from current high prices and market confidence (1:27)
• Market outlook: demand vs supply, and the long-term price outlook (2:22)
• The impact of genetic tools and data in improving flock productivity (4:51)
• The importance of peer learning and networking to drive industry change (6:36)
• Innovations in carcass evaluation and objective data collection (9:41)
• The future of automation, monitoring, and AI in sheep production (17:50)
• How technology such as virtual fencing and GPS will evolve (18:13)
• The integration of AI, augmented reality, and real-time data feeds (20:38)
• Maintaining success through profitability, efficiency, and continuous improvement (24:23)
• The cultural shift needed for industry-wide adoption of new tools (26:08)

Buy tickets to LambEx 2026

Join us to explore how innovation and collaboration at events like LambEx are shaping the sheep industry's future. Whether you're on farm or behind the scenes, these insights can help you stay ahead in this vibrant sector.

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Welcome to the Farms Advice Podcast. As most farmers are overwhelmed, underwhelmed and everything in between by the recent tax reforms and uncertain future legislation. But what if the key to safeguarding your farm and growing wealth is understanding the upcoming changes—and knowing when to act?

This episode dives into the complex world of new trust and CGT laws, revealing how they could impact your family farm's structure, succession plans, and asset protection strategies.

Join us as we break down the proposed 30% trust taxation minimum, the potential for increased capital gains taxes, and the implications for trust structures used in agriculture.

Brian Wray, a seasoned tax advisor at Boyce Brian Ray, shares concrete insights into how these reforms could reshape your financial and estate planning. You'll discover how primary production income might be carved out versus other income streams, and what that means for your assets and legacy.

We explore practical strategies, including the timing of restructuring, the best structures for asset protection, and the importance of aligning your goals with evolving legislation.

Whether you're contemplating purchase decisions, succession planning, or asset transfers, this episode equips you with the knowledge to make informed, confident choices before new laws take effect—potentially as early as 2027.

Why does this matter? Because acting too soon or too late could cost you dearly, especially given the uncertain political landscape and the possibility of policy reversals. Get ahead of the curve with expert insights that help you navigate structural risks, maximize your tax benefits, and secure your farm’s future. Perfect for farmers, landowners, and agricultural families looking to safeguard their legacy amid shifting legislation—this episode is your essential guide to future-proofing your farm business.

Stay informed, stay strategic, and keep your farm thriving. Brian Wray is head of tax advisory at Boyce Brian Ray, with over 15 years of experience helping farmers navigate complex tax and succession issues, making him a trusted voice in agricultural finance.

Head to Boyce for more information about your scenario or your own accountant/advisors.

https://www.boyceca.com/

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Welcome to the Farms Advice Podcast. Sales shows up everywhere in agriculture and even on farm. That's why we got Georgia on to see how it's done. Understanding the Power of Sales in Agriculture with Georgia Stormont. Discover how sales principles can transform your farm business and industry relationships in this insightful episode featuring Georgia Stormont, sales coach and agri-industry expert. Whether you’re in the paddock or the boardroom, learn practical tips on connection, understanding customer needs, and evolving your sales approach to enhance profitability and trust.

In this episode:

• The importance of sales across all farm activities, from livestock to grain presentation
• Georgia’s background: from city suburbs to agriculture and her journey into farming sales
• The common struggles farmers face with sales, including the fear of rejection and the need for relationship building
• How understanding your own sales flow and personality can increase confidence
• The significance of connecting with customers’ emotional drivers and end goals
• Strategies for effective follow-up, including CRM use and personal touches like notes
• Building trust through consistent presence at industry events and farm visits
• Key mental models like curiosity, vulnerability, and self-awareness, to enhance sales and relationships
• The role of intentional daily routines and setting boundaries to avoid burnout
• The value of investing in team skills, including AI and ongoing training
• Practical tips for farm-to-farm sales: asking open-ended questions, understanding personalities, and making it a reciprocal relationship
• Dispel common sales myths, emphasizing that product knowledge alone doesn’t create great salespeople
• The importance of showing up, authentic engagement, and continuous relationship nurturing

Resources & Links:

• Selling in the Paddock Book
• Georgia Stormont on LinkedIn

Connect with Georgia Stormont:

• LinkedIn

Timestamps:

00:01 - Sales’s vital role on farm and industry relationships

01:30 - Georgia Stormont’s background and journey into agriculture sales

06:25 - Common fears in agricultural sales and how to overcome them

10:11 - The importance of self-awareness and understanding your sales flow

14:03 - Connecting with customer needs through personality profiling

19:57 - Building trust and rapport during farm visits and industry events

23:44 - Asking effective questions to uncover customer values and needs

28:23 - Following up diligently to nurture ongoing relationships

34:29 - Setting the right tone in communications with the right language

39:59 - Strategies for farm-to-farm sales and the importance of relationship over transaction

49:06 - The core value of being people-first in sales and life

52:56 - Key takeaways: Confidence, vulnerability, and continuous learning

55:47 - The power of simple gestures: notes and personal touches

60:14 - Celebrating sales as a way to motivate and build team culture

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In this episode, Richard Hamilton shares his extensive experience from elite sports to farming, emphasising the importance of early conversations, leadership, and a mindset shift in successfully passing on family farms. Whether you're in the thick of succession planning or just starting to think about it, Richard's insights will challenge you to rethink how you prepare for the future.

• The parallels between sports leadership and farm management
• Why starting succession conversations early is critical
• Building trust through transparent communication
• The importance of leadership and mentorship in agriculture
• Strategies for managing debt and financial planning in succession
• Cultivating a culture of empowerment and growth within farm teams
• How to balance lifestyle goals with farm responsibilities
• The role of technology and innovation in modern farming transitions
• Practical steps for emotional and financial preparedness
• The long-term value of planning for multiple generations

00:00 - Introduction: Why succession planning needs a new perspective

02:17 - From Olympic athlete to successful farmer: a mindset of resilience

05:00 - Building trust through early and honest conversations

07:22 - The importance of leadership and mentorship in farm teams

10:00 - Managing debt and financial considerations in succession

12:45 - Cultivating a culture of responsibility and innovation

15:00 - Strategies for engaging upcoming generations

17:30 - Using sport as a blueprint for farm transition success

20:00 - The significance of ongoing communication and confidence

22:50 - Addressing emotional barriers and family dynamics

25:00 - The impact of external factors like policy and market risks

27:30 - Practical tips for starting the succession conversation today

30:00 - Creating a shared vision for the farm’s future

32:45 - Teaching leadership skills through everyday practices

35:30 - The role of humility and kindness in leadership

38:00 - Embracing technology and change for future-proofing farms

41:00 - The importance of timing and a proactive approach

43:15 - Final thoughts: building a legacy beyond just a business

• Richard Hamilton - LinkedIn
• Align Generations - New business initiative for early succession planning
• The Book: Don't Die With The Music In Me by Wayne Bennett

Remember, successful farm succession is an ongoing journey, not a one-off event. Start the conversation early, involve trusted advisors, and focus on building leadership and trust within your family and team. The future of your farm depends on it. Pass on the #FarmsAdvice to your friends and family.

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In this episode, John Boote from Drover Ag as a partner of the podcast shares insights on transforming agricultural recruitment and leadership towards a more modern, human-centric approach. We discuss strategies to attract, retain, and develop quality farm employees amidst economic and climatic challenges, emphasising communication, culture, and mental wellbeing.

Main Topics Covered:

• Shifting leadership models from hierarchical to flatter, mentorship-based structures
• The importance of communication, approachability, and vulnerability in farm teams
• How to develop and retain top talent using simple, effective practices
• The impact of culture, structure, and physical environment on recruitment and workplace satisfaction
• The role of AI and technology in streamlining recruitment processes
• Addressing burnout, mental health, and family dynamics in agriculture
• Strategies for encouraging continuous improvement and professional development on farms
• Practical steps to create a supportive and engaging farm workplace

Resources & Links:

• Drover Ag

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How Small Decisions Today Can Double Farm Profits in the Next 5 Years

Welcome to the Farms Advice Podcast with host, Jack Cresswell.

Discover the multifaceted world of contemporary agriculture through the lens of Tracy Blackburn, a lifelong farmer involved in NSW Farmers. This episode unpacks her diverse experiences, industry challenges, and the importance of collective action in shaping the future of farming. Let's shape our futures together, I firmly believe all farmers should be on their state/territory organisations.

In this episode Tracy Blackburn shares her journey from growing up in Armidale to managing a large family farm in central NSW

Insights into the daily routine of a modern farmer balancing on-farm and off-farm roles

The significance of decision-making and the concept of "compounding" in farming operations

Industry concerns including commodity prices, environmental pressures, and legislative challenges

The value of community involvement, policy influence, and networking within NSW Farmers

Opportunities and benefits of joining industry organizations for young farmers

The impact of external factors such as global markets, trade disruptions, and overseas policies

Practical tips for farm management, storage upgrades, and balancing resilience with flexibility

Links:

Join NSW Farmers

Find out the benefits for a support, agribusiness and farmers.

Let’s continue the conversation

Farmers Only Facebook Group

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Welcome to the farmers podcast, Farms Advice with your host Jack Cresswell.

This episode dives deep into agricultural finance, farm succession strategies, and market insights, featuring James from Bullagreen, a partner of the podcast. It offers valuable guidance for farmers aiming to optimise profitability, manage risks, and plan for future generations.

Tell him Farms Advice sent you

Bullagreen.au

[email protected]

0461 374 585

This episode does not know your individual circumstances and is to be taken as general advice only. Please reach out to your expertise to assist you or call James.I hope that you could take something away from this episode to think about and/or implement.

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In this episode of Farms Advice Podcast with hot Jack Cresswell, Tony our good friend of the podcast from Catapult Wealth shares practical insights on establishing and utilizing advisory boards to strengthen farm management, succession planning, and decision-making processes. Whether you're a new or experienced farmer, understanding how to build effective advisory panels can transform your business.

• The fundamental role of advisory boards in farm management and decision support
• How advisory boards do not diminish control but enhance strategic decision-making
• Overcoming psychological barriers, such as fear of losing control
• Structuring advisory board meetings for clarity, purpose, and accountability
• Selecting the right members: skills, diversity of thought, and ecosystem fit
• The importance of psychological safety and open communication
• Using advisory boards as a tool for succession planning and risk management
• Implementing process-driven habits over habit-driven routines
• Leveraging external

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