Discover what you or your CEO needs to do in your business to ensure you end up with the fashion brand that you envisioned and want to have.

A candid chat with Jane Hamill - founder of fashion Brain Academy - about all things fashion business, lessons learned from mistakes made and what works now that leads to more sales.

Why is my fashion brand not selling (at all or more of?) is a question many brand founders find themselves asking. The answer is hiding in plain sight but often hard to see. So let me explain and help you fix it. Discover more...

Discover three invaluable business lessons every fashion brand founder must be aware of when launching and growing their creative brand in times of economic downturn.

A childhood love for hats became a thriving business for Swiss-born, Thailand based Anne-Claude, the founder of accessories resort brand Mon Panama.

When the pandemic came, the demand for her retail business overnight dried up. But closing down never crossed her mind. Her passion and determination to save her "business child" led her to pivot to survival. 

Listen to this episode and discover:

How Anne-Claude started the MonPanama hat brand;

Discover the origins of the famous Panama hats (hint: you'd be surprised to know they do not come from Panama at all); 

How she overcame the challenge the pandemic presented to her and her business model at the time; how she pivoted her business model and repositioned herself and her brand;

What are her challenges and how does she deals with them in terms of product development and manufacturing;

How she works with local artisans 

How she plans to retail new material collections to her international markets

and much more....

Key Takeaways:

“When you are so much inside of your brand you don’t see what’s in front of you”

“Believe in yourself and love what you’re doing” 

Resources:

Connect with Anne-Claude via:

https://monpanama.com/

Instagram: @monpanama

 

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***Contact Method:Fashion Insiders & Coofficial website: http://fashioninsiders.co/Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Meet Monika - the creative founder of Monika The Label. Discover the inspiring story of how she launched her fashion brand in the midst of a pandemic and how she overcame the challenges of losing the use of her main material, being copied, Brexit and despite it all, she is building a strong brand.

Most fashion brand founders chase cash in the wrong way and for the wrong reasons. Often if they find financial success at the beginning, they struggle to maintain it and make it last. 

 

Others spend years building a "brand" without (seemingly) much success until one day...everything seems to fall into place and money starts to pour in. 

Ever wonder how success is created in the fashion industry and what it takes to monetise your brand and business....then listen in...

Listen to this episode and discover:

What is branding

How is branding different from direct response type of business brands

What creates better long term financial success 

What you need to do in order to make the right decisions 

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***Contact Method:Fashion Insiders & Coofficial website: http://fashioninsiders.co/Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Yusuf’s passion for making started whilst reading law at The London School of Economics where he thrived in the extracurricular. He continued to explore his creative side whilst training to be a solicitor. An avid workshop taker, he tried the gamut of crafts and discovered a passion for premium natural materials and a flair for working with his hands

A chance weekend workshop in The Cotswolds introduced Yusuf to the world of traditional British leather craftsmanship and began a quest that has taken Yusuf all over the world to learn from the best and returning home to obsessively hone his skills in his home studio

An all-consuming hobby turned into a career and you can learn all about it and a lot more in this episode:

Listen to this episode and discover:

How Yusuf turned a passion into a hobby into a profession and why he is proud to be a craftsman;

What are the mistakes he made and continues to make that he would like other creatives to know about;

The importance of not falling for the current culture glorifying the idea of "hustling" [12:00]

The importance of having different streams of income [18:00]

How to protect your designs from being copied [33:00]

What it means to be "sustainable" as a brand [38:00]

Key Takeaways:

Leatherwork is a beautiful marriage of beautiful material and the craftsmanship process. 

Craft is about connecting. Connecting with the materials and then transmitting that connection. 

For me, there is no choice but to work on my own.

Making is therapy. It is a way to process things, a way to turn whatever feelings I have inside into something beautiful.

When most people start out they want to overprice the value of their art.

Why are you setting up a brand if you care for the planet?

Making more products is not saving anyone! The solution is not making more stuff!

Resources:

Connect with Yusuf via:

https://www.yussi.co/

Instagram: @yussico

Fall in love with leather under Yusuf's watchful eye - book a workshop HERE

 

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***Contact Method:Fashion Insiders & Coofficial website: http://fashioninsiders.co/Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Most creative brand founders inexperienced in business observe and emulate how others do it. However, so much can be missed and left invisible to a trained eye.

In this episode, you'll discover how to add to your collection range strategically and by taking a lesser risk. Growth can come from many sources and not everything you can offer as a product under the label of your brand must be completely new and designed and made by you alone. 

 

Thinking and acting strategically with an end outcome in mind is the secret sauce many successful brand founders utilise successfully and use later as leverage to faster and bigger gains and growth. You can too!

Listen to this episode and discover:

The four hybrid collection creation opportunities are available to anyone in the fashion industry.

Why using external sources to add to your already existing range can be a smart move.

How to know what to use and when to use hybrid co-creation opportunities.

Key Takeaways:

Hybrid co-creation opportunities allow for low-risk, maximum gains experimentation.

There is more than one way to grow your product range and fast track the growth of your brand.

You don't have to choose this or that. The fashion business is not black or white. You can have both - this AND that. 

Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business. 

 

Resources:

Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.

 

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***Contact Method:Fashion Insiders & Coofficial website: http://fashioninsiders.co/Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having a cohesive collection. 

In fact - most creative brand founders do not understand what "cohesive" means in terms of a collection structure. In continuation from episode 58, in this episode you will discover a new layer of awareness you must have as a brand founder and designer.

Listen to this episode and discover:

The two aspects your collection ranges must have in order to work harder for your brand and convert more sales;

The three types of audience you are encountering when marketing

The importance of having various price points within your range;

What is the most important goal product collections must accomplish;

and so much more....

Key Takeaways:

Successful collections need to recognise and address the three types of audience you are dealing with at any point in time.

Customers need the right amount of choice in order to make a purchase - not too much and not too little.

Price diversity within your range allows for customers at different points of their customer journey to convert. 

Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business. 

 

Resources:

Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.

 

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here:

https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***Contact Method:Fashion Insiders & Coofficial website: http://fashioninsiders.co/Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co