Meet Patrick Morrison - a trained artist, turned branding and graphic design consultant, turned chief of Everything at Furious Goose - a luxury silk scarf and accessories fashion brand.
Over the last five-plus years of growing his business and even personal brand, he has mastered the light-hearted approach to growing a brand and found a happy medium of working hard and enjoying the success and opportunities that come as a result of his hard work even harder.
Episode NotesIn this episode discover:
What made Patrick launch his brand and why he chose scarves;
Why he manufactures in the UK and how this helped him launch and grow his brand;
What manufacturing challenges he experienced and how he manages the manufacturing process;
What is his sales model and how he is building his luxury accessories fashion brand
How he has used the wholesale retail method as a strategy to grow his business
Why PR is challenging "nut to crack"
How to network and build relationships strategically
What he will do differently if he started all over again
What was the biggest mistake he made that he wouldn’t make again
The importance of having your brand coherent across all touchpoints and the role it plays in advertising
Resources:Connect with Patrick and discover the Furious Goose luxury accessories fashion brand:Website: https://furiousgoose.co.uk/Instagram: @furiousgooseAbout the Podcast Host:
*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***
Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands.Contact Method:Fashion Insiders & Coofficial website: http://fashioninsiders.co/Instagram: @fashioninsidersco
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