This segment on the Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Infios, Clear Demand, and Ocampo Capital, examines Hibbett's kids-focused digital strategy.

Hibbett launches a standalone kids app and website under new owner JD Sports for ages 13 and younger. Both Chris and Anne question this approach, suggesting resources would be better spent on TikTok influencers and content creation where kids actually discover products, rather than building separate apps.

For the full episode head here: https://youtu.be/-J5sCVAKsfQ

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