Fast Marketing Minute

Fast Marketing Minute

By Robin SamoraBusinessEntrepreneurshipMarketingManagement
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Fast Marketing Minute episodes

  • How to Better Align Your Marketing Plan with PR

    Smart marketers understand that marketing and PR should be like best friends or sisters. How can you better align your marketing plan with PR?  Listen in.

    PR Complements a Marketing Plan

    If you’ve invested the time to create a marketing plan, then PR should be part of it. It’s an important part of outreach with the ultimate goal to create a buzz around your business. PR is a complementary marketing strategy because it helps meet the same business goals, only with different tactics.

    Getting Earned Mention Helps Meet Marketing Goals

    Your marketing team is probably busy looking at the results of different campaigns and how to get better results. PR can help those efforts with social PR or getting mention from influencers, or by influencing industry journalists to cover what’s new. Marketing and PR each have their own goals, but you have to learn how to evaluate your marketing plan and your PR plan, too to see that you’re getting the biggest bang for your buck.

    Marketing Directs Digital PR Tactics 

    Digital PR or social PR tactics can range from media releases, video, social media campaigns, targeted media drips, or answering HARO requests, or getting published on LinkedIn, to name a few. Both marketing and PR let your top prospects, clients, email subscribers and fans – and the media — know what you’re up to. That ultimately separates you from your competitors and makes you more press worthy.

    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing consultant in Boston. If you’re wondering what a marketing plan and PR plan, plus training can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

    The post How to Better Align Your Marketing Plan with PR appeared first on Fast Marketing Minute.

    3 min
  • Audio Content Shortcuts to Market Your Brand

    With over two million podcasts, leveraging audio content is one of the fastest-growing new PR strategies. How do you start? Listen in.

    So how much content do you have? Why not repurpose some of your blogs, articles, and videos and leverage that content to promote your brand. Here are some marketing shortcuts.

    1) Edit audio and podcasts on Audacity

    Even if you’re a total beginner, recording and editing a podcast on Audacity is simple. You can record, edit and publish all in one place. It’s actually the free audio tool that I use to record the #FastMarketingMinute.

    2) Create and share podcasts on Anchor.fm

    Anchor is another podcast platform, owned by Spotify. Anchor FM is a free tool that lets you create and distribute your podcast to any listening app. Another feature is that you can create video content to go with your podcast. So then, you can distribute to even more channels.

    3) Maximize cross-channel promotion

    Why not turn one video into ten or more pieces of different content? That lets you take your ideas as far as they can go and saves you time in the process. One of the tools that I use is Repurpose.io. Reinventing the wheel for social media can be exhausting. Don’t let it be!

    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and write marketing and PR plans to help you increase sales and visibility. If you’re wondering what marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

    The post Audio Content Shortcuts to Market Your Brand appeared first on Fast Marketing Minute.

    3 min
  • 3 Social Media Marketing Tools to Test-Drive

    What if I told you social media marketing could be done in less time and be twice as fast? Interested? Here are a few tools.

    Want to save time on your social media marketing and digital PR campaigns? Here are some tools to test-drive. Make sure they’re included in your marketing and PR plan.

    1) Sort your social posts with SocialBee

    When you simplify your social media posting with SocialBee, it lets you organize your posts into categories and schedule them when you want. Another benefit is that you can tweak each post to fit the platform, and keep posts on the same topic linked together.

    2) Post new ideas with MeetEdgar

    MeetEdgar was created just for small businesses who are incredibly busy. It pulls your evergreen content from your website, converts it to social media posts and keeps pumping out fresh social media content. Setting it up does take time, but it saves a ton of time.

    3) Post articles, photos through Crowdfire

    It’s always a good idea to mix up your content. If you found an article interesting that your target audience might like, your followers will probably like it too. Use Crowdfire to find articles that align with your brand or industry and automatically share them with your social channels.

    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and write marketing and PR plans to help you grow your business. If you’re wondering what marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

    The post 3 Social Media Marketing Tools to Test-Drive appeared first on Fast Marketing Minute.

    2 min
  • 4 Marketing Tips for Better Social Media

    Perfecting copy for social media is challenging. You need to be concise in your messaging but you’re so restricted by space. Want some tips to make your social copy better? Stay tuned.

    Want to make your social media pop? Here are 4 ways to improve your social content.

    1) Find the right emojis

    Emojis will make your posts pop and be more eye-catching. They’ll also express emotion in ways that text can’t. Plus, Emojipedia makes it easy and lets you add emojis to your social copy from your laptop, not just your phone.

    2) Set up a Linktree

    Does it drive you crazy that you can’t include links in Instagram posts? There’s a simple fix. Drive traffic right to your website through a Linktree page and unlock the ways your small business can increase sales. Just be sure to test your CTAs to make sure you’re getting results.

    3) Shorten your URLs

    A long URL could easily eat up all the characters in your Tweet, or make your post look less appealing. Why not shorten your URL with Bitly or TinyUrl? A shortened URL condenses your link into one line, and even better, can track how many people click your specific links. 

    4) Get inspiration from Copy.ai

    Copy.ai is a cool tool that generates social media copy. Enter your keywords and subject matter and press enter. You may need to tweak a bit, but it can deliver inspiration and switch up your writing style.

    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and write marketing and PR plans to help you grow your business. If you’re wondering what marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

    The post 4 Marketing Tips for Better Social Media appeared first on Fast Marketing Minute.

    2 min
  • 3 Ways Podcasts Improve Your Marketing

    Are you on the fence about creating a podcast? Here are three reasons why it can help with your marketing.

    Open Spotify, Apple Podcasts or any other podcast hosting app and you’ll find content on just about any topic. And many are produced by brands that sponsor their own content filling hundreds of hours of listening time.

    Why couldn’t that be you? Should a podcast be part of your marketing plan?

    3 Ways Podcasts Improve Your Marketing 

    1. Podcasts are cost-effective

    Creating a podcast doesn’t break the bank. Sure, it takes time and effort like developing any marketing channel, but you can produce content with little to no funds and there are lots of no-cost tools to help you. There’s Audacity for recording, Anchor.fm for posting podcasts, and Calendly for scheduling interviews.

    2. Podcasts give your brand a voice

    With a podcast you can share your views on social issues or whatever’s on your mind. Ben & Jerry’s has a long history of taking a stand on racial justice and produce a number of podcasts that center on racism, a cause they’re passionate about.  Remember, podcasts are your own media channel, and a low-cost way to promote your expertise.

    3. People can learn from you

    A podcast also helps you stand out as a thought leader. Think about podcasts as a way to share your message and engage with your target market. Connect with listeners that want to know more about what you do.

    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and

    write marketing and PR plans to help you grow your business. If you’re wondering what

    marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

    The post 3 Ways Podcasts Improve Your Marketing appeared first on Fast Marketing Minute.

    3 min
  • What Do Netflix Ads Mean for Marketers?

    If you’re an avid Netflix watcher – and who isn’t? – some big changes might be coming soon. What could this mean for marketing? Let’s explore Netflix with ads.

    There’s talk that Netflix might add a subscription tier that includes ads. This could mean a major shift in the marketing industry. It’s still a bit early to tell.

    What do Netflix ads mean for marketing?

    Including ads on the Netflix platform will be a major undertaking. The company needs to hire a sales team and build the technology to make it happen. Hulu has already been doing it for its free plans for years. Disney+ and HBO Max have also added tiers with advertising.

    For customers, Netflix could be available for free or at a much lower price when the platform includes ads. For the company, it’s added revenue. For the consumer, it’s something they may have to put up with to pay for all the subscriptions they want.

    Why is Netflix turning to ads?

    Ads raise revenue. According to recent reports, Netflix has lost 200,000 subscribers in the first quarter of 2022. Ads will open a new stream of revenue for Netflix, but it also opens some concerns like data privacy for customers who uploaded their information before Netflix advertising discussions.

    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing expert and create marketing planning solutions to help you grow your business. If you’re wondering what marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

    The post What Do Netflix Ads Mean for Marketers? appeared first on Fast Marketing Minute.

    2 min
  • Event Marketing in 4 Easy Steps

    Hosting an event is still an important part of a company’s small business PR strategy. But how do you simplify the event marketing process with so many variables.

    The Reader’s Digest Version of Marketing Your Event 

    1. List your event

    Eventbrite, Facebook, Meetup. These are just a few places to list your event to reach the highest number of people in your target audience. Make sure to include tags, a detailed description of the event and links to your website and social channels. This allows you the opportunity to connect with guests before they arrive.

    2. Write a description that makes you want to attend

    As you write your event description, think about the purpose of the event. If it’s about small business marketing, appeal to people who think it’s critical to get a leg up on the competition. Be clear in your copy who should be interested. Write to your target audience. Know what they want, why they want to come, and what they’ll get out of it.

    3. Be strategic with your email list

    If you have an email list? Awesome. If you have a segmented email list? That’s even better. Email marketing strategy for small business should never be underestimated. And it’s powerful for event marketing. Even if you don’t have a list, start one with people who sign up, and plan to stay in touch with them. You’re building like, know, trust and believability.

    4. Create the perfect hashtag

    Hashtags build anticipation and help the event get discovered online. Encourage anyone who plans to attend or post on social media to use your particular hashtag.

    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and write marketing and publicity plans. If you’re wondering what

    The post Event Marketing in 4 Easy Steps appeared first on Fast Marketing Minute.

    3 min
  • Top 5 Components of a Marketing Plan

    What should be included in a marketing plan? Stay tuned.

    A marketing plan is a blueprint to connect your ideal target audience with your products or services, and turn potential prospects into buyers. What should be in your marketing plan?

    5 Key Elements of a Marketing Plan

    1. Market Research

    Market research sets the stage for what’s going on and what’s possible. What does it look like for your company and your competitors?  How big is the market and what messaging do they respond to?

    2. Competition

    What do you admire about your competition? Do they have a leg up on you, or are you top in your industry? When you weigh up the competition you can establish realistic marketing goals.

    3. Identify your target audience

    Zero in on your target audience. And don’t just answer the question of “who” your target audience is. What do they do? How do they feel? What do they like? Your own research and industry research will tell you.

    4. Form a timeline

    Create key deadlines for your marketing campaigns, and pace yourself. Timing is critical as well, which makes it one of the most important elements in your marketing plan framework. Anticipate key dates and prepare everything you need in advance of those dates. ABR – Always be ready.

    5. Create a mission statement

    A mission statement articulates what your brand is all about and talks about the why. It also gives you an outline for the rest of your marketing plan, and an easy-to-remember motto that your team can stand by.

    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing expert and specialize in small business strategies to increase sales. Wondering what marketing and PR can do for your business? Visit me at www.RobinSamora.com then schedule a call.

    The post Top 5 Components of a Marketing Plan appeared first on Fast Marketing Minute.

    3 min
  • 3 Marketing Tips to Boost Your Online Reputation

    Your reputation is everything in marketing. Building it takes time and care, so it’s best to be proactive. How do you do that? Stay tuned.

    If you’re looking to preserve your brand’s reputation and boost sales, here are 3 small business marketing tips you’ll want to know.

    How to Boost Your Online Reputation and Sales 

    1. Reviews matter

    One of the best PR tactics is to pay attention to public opinion through reviews. 93 percent of consumers say that online reviews influence their purchase decisions. A positive or negative review establishes your reputation and 5-star reviews tells potential customers they can trust you.

    2. Be responsive

    Whether you’re replying to reviews on social media or answering an email, stay in control of your message and respond to questions, concerns or issues – even bad reviews or comments. At the same time, if there are positive comments, respond gracefully and show appreciation. Why not make someone’s day?

    3. Collaborate

    Could your brand benefit from working with an influencer? If that’s a yes, find one that fits your company’s style and personality. Working with influencers can increase your brand’s credibility and following. Just be sure that they represent you the way you want to be perceived and that together, you’re building goodwill.

    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing expert and brainstorm creative ways to get your business noticed. If you’re wondering what marketing and PR can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

    The post 3 Marketing Tips to Boost Your Online Reputation appeared first on Fast Marketing Minute.

    2 min
  • How to Maximize LinkedIn’s Creator Program

    How can you create better content? Here are some marketing tips to win at LinkedIn’s Creator Accelerator Program. Listen in.

    If you’re wondering how to create a buzz for your business and write a lot of content, here’s one way to do that.

    4 Marketing Tips to Ace LinkedIn’s Creator Program

    1. Consume as much content as you create

    Read just as much content as you write, watch as many videos as you create or read as many marketing case studies as you can. That knowledge and inspiration will help you create better content.

    2. Test and learn, then test again

    Trial and error helps you constantly improve. Evaluate what you learned after every marketing campaign. LinkedIn helps by giving you analytics and insights that better define your metrics.

    3. Focus on impact, not perfection

    No one can market their brand perfectly, but you can make an impact on others. Show enthusiasm and emotion, not just your expertise. Give people an opportunity to connect more meaningfully with you and your work.

    4. Don’t be afraid to try video

    Videos don’t have to be long or complicated to be effective. Learn how to use your smartphone for videos. Remember perfection is a myth. Also check out apps like Canva or Splice. See what they have to offer.

    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing expert and write marketing plans to help you increase sales and visibility. Wondering what marketing and PR can do for your business? Visit me at www.RobinSamora.com then schedule a call. Talk soon!

    The post How to Maximize LinkedIn’s Creator Program appeared first on Fast Marketing Minute.

    3 min

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Alexa Flash Briefings with Marketing and PR Expert Robin Samora